Watch Out! Windows 7 Loses Support in January

Windows 7 End of Support

Careful – Your Windows 7 Loses Support in January 2020

If you use Windows 7, you need to be aware that Microsoft will end support for your operating system in January 2020. Now is the time to upgrade to Windows 10.  

Windows 7 End of Support

Windows 7 is an operating system that still has plenty of serious fans – in fact, it was only earlier last year that the market share for Windows 10 moved past Windows 7. Considering that Windows 10 was released in 2015, that is saying something. All good things must come to an end, though, and Windows 7 is no exception. Microsoft is ending support for Windows 7 in January of 2020, which means that it will become much more difficult to keep the OS up and running moving forward. And a recent announcement from Microsoft has let Windows 7 users know that they are going to be seeing bigger, full-screen pop-ups to warn them of the upcoming end of life of the operating system.

Microsoft is Magnifying it’s Warnings about End of Windows 7 Support

All through 2019, Microsoft has been telling Windows 7 users that the support for their operating system was going to end in 2020. Of course, if you are using Windows 7, you may have missed the warnings or just decided to think about them later – after all, a year is a long time. But the end is really around the corner now.

The official end of support for Windows 7 is January 14, 2020. The day after, on the 15th, you will no longer be able to get support from Microsoft if something goes wrong with your operating system. That is why the prompts telling you that Windows 7 support is going to end are getting a lot bigger and more obnoxious. Microsoft is going to push full-screen pop-ups telling you that “your Windows 7 PC is out of support”.

You don’t have to keep looking at the notifications if you don’t want to. You can ask Windows to remind you later or to never remind you again. You can also choose to ‘learn more’, which will take you to an information page about what loss of support means and give you the option to upgrade to Windows 10.

What Does “Loss of Support” Mean?

There are several things that will happen when support ends for your Windows 7 operating system, including:

  • Loss of tech support. Right now, if something goes wrong with your Windows 7, you can contact Microsoft and get somebody to help you with the problem. They can run you through troubleshooting steps and try to get things going again. But when support ends, you won’t have the option of contacting Microsoft about it. They will tell you that they no longer support your operating system.
  • No more software updates. Microsoft is always working to improve their operating systems – at least the ones they currently support. But once they stop support, they stop putting resources into improving an OS. That means there will be no more updates to make Windows 7 secure and stable.
  • Loss of security. There are always people out there looking to compromise Windows operating systems, even ones as old as Windows 7. When you lose support for your OS, it means that Microsoft will no longer be trying to identify threats and upgrade your OS to defend against those threats.
  • Loss of compatibility. This is the biggest problem for most people with unsupported operating systems. You may be ok with being less secure and not getting the latest and greatest improvements, but you are unlikely to be happy when your favorite software stops working with your version of Windows. Over time, the thing you can use your computer for will become fewer and fewer as software moves beyond your OS.

Fortunately, getting support for your OS is easy enough – you just have to upgrade to Windows 10.

Getting Professional Data Analysis without Hiring Professional Data Analysts 

Business Analytics

Learn how AI helps businesses analyze customer provided data and IoT implementation important for growth, customer loyalty, and greater profitability.  

Business Analytics

There is so much data available to your business but getting a proper read on its importance an investment in costly data scientists. Learn ways technological advances, such as AI, helps your business synthesize data and provide your IT team with the information needed to create apps and other solutions at a lower cost.

The Internet of Things (IoT) is at the forefront of the data analysis performed by businesses. According to a recent article appearing in Forbes.com, data centers used to house the billions of bytes of data businesses collect, along with business analytics are growing at a compound annual growth rate of 50 percent between the years 2017 – 2021. The market value of IoT in 2017 was $235 billion and expected to more than double to $520 billion by 2021.

What does this mean for you and your business? All those valuable bits and bytes you collect from your customers is useless if you do not have a team in place that can help you make sense of it and use it to grow your business. This typically means hiring a staff of professional data scientists who, according to the U.S. Bureau of Labor Statistics (BLS), earned a median pay in 2018 of $118,370 or $56.91 an hour. That is a huge investment in labor which may be better spent instead on AI developed approaches to data analysis and app development.

Leveraging AI to Produce Professional Data Analysis

Professional data scientists cost you nearly $60 per hour while computer programmers with less education and the skills necessary to write and test computer code and develop apps based on your data earn about $40 an hour (median pay of $84,280 according to BLS). AI gives you the ability to hire programmers over scientists, who can help you properly analyze and utilize your data. Here’s how: AI has involved in one of the few technological advances capable of passing the Turing test.

If you are not familiar with the Turing test, it is the ability of a machine to demonstrate human-like intelligence and provide responses indistinguishable from human responses. That this phenomenon has finally happened for the first time in 2014 (64 years after the test was developed in 1950 by British mathematician Alan Turing, noted for breaking German code during World War II) means AI has become the leading driver for businesses looking to bring sense and order to data and quickly create consumer-driven apps to further engage customers and increase revenue.

Why AI over Human Analysis?

Without giving away to fears about machines taking over ala Stanley Kubrick’s HAL 9000 in the movie “2001: A Space Odyssey,” business should come to quickly recognize that machine learning and AI are useful technologies, important in reducing human labor costs and providing a way to integrate IoT into your business.

Hiring programmers who can seize upon the results of AI analysis comes at a savings of about $35,000 per scientist needed to perform the role artificial intelligence does. This alone gives you a compelling business reason to consider the advantage of leveraging AI over traditional human analysis performed by professional data scientists. As companies move slowly toward IoT implementation, you have the opportunity to be on the forefront and beat your competitors to the punch, enabling you to chart uncharted territories and seize important market share!

Incorporating the IoT to Improve Connectivity to Your Customers  

IoT Business

Learn how the advent of the Internet of Things has improved device connectivity and enabled businesses like yours to delivery consumer-driven solutions.  

IoT Business

The Internet of Things (IoT) was first conceptualized in 1982 through the internet connection of a Coke machine at Carnegie-Mellon University which was able to report inventory levels and the temperature of vended sodas. From this beginning 37 years ago, IoT has led to greater connectivity between all types of devices for the purpose of providing and sharing data. What would have been unimaginable 50 years ago in our parent’s and grandparent’s time has been realized today as televisions, refrigerators, telephones, and other types of consumer electronics have been enabled to talk to one another.

IoT has also helped businesses like yours learn a lot about your customers. The way in which consumers interact with IoT-enabled devices provides businesses with valuable data which can be used to transform products and services and solidify customer loyalty. This leads to the development of additional products, increasing the things-to people ratio, which is the amount of consumer products owned per person. As the things-to-people ratio continues to grow, businesses have seen the development of smart homes, smart phones, autonomous vehicles, etc., as well as an increase in the generation of data which enables machine learning and greater human-to-computer interactions.

This white paper is an exploration of the advances in IoT and how it is moving greater automation of connectivity. This automated connectivity is critical as the number of IoT devices grows, warranting cost effective ways to remove the complexity of these connections. Businesses understanding the importance of managing the connectivity of their IoT devices will be best positioned to gain market share.

What is the Internet of Things (IoT)?

A simple definition of Internet of Things is the ability of all things, people, machines, objects, etc. to transfer data between each other over a network. Each of the things interacting through the IoT network are given what is called a unique identifier (UID), which is a label or identifier assigned to the IoT things (i.e. people, machines, objects).

IoT connectivity is responsible for moving the number of connected devices from millions to billions. According to business consultancy groups McKinsey and Gartner, there are more than 26.7 billion IoT connected devices in 2019. The number of things to people in 2020 is projected to be 26 times more in 2020, while the number of connected devices will grow by three times as many or 75.4 million in 2025. The popularity of IoT can be seen in the use of smart and connected devices in the home. This includes applications such as smart thermostats, smart locks, and smart refrigerators. Smart security, one of the poplar home uses for IoT connectivity, has a market expected to grow to $22 billion by the year 2021. Additional markets expected to grow as a result of IoT are home entertainment systems and energy management technology.

How IoT Has Spawned Greater Connectivity

The global IoT market is worth $1.7 trillion in 2019. Of this amount, 35 percent or $595 billion of this value is attributed to hardware, such as smart home peripherals, smart phones, etc. Countries North America, Western Europe as well as China make up two-thirds of the installed IoT devices. It is also worthy to note that, on average, 127 new IoT devices are connected to the internet every second across the globe. Industry is also gravitating toward a greater use of IoT connected devices. Industrial IoT, which comprises 17 percent of the IoT related projects on a worldwide basis, has a market value projected to reach $110 billion in 2020.

Growth of Personal Digital Assistants

The development of new devices has advanced connectivity and has also been responsible for this growth. Over the past years, the advent of personal digital assistants (PDAs) or virtual assistants, from Apple’s Siri, to Google Voice has meant less reliance on manual typing and a greater dependence on voice assistance. The global intelligent PDA/voice assistance market was worth $2.4 billion in 2018and is expected to increase a total composite average growth rate (CAGR) of 40.4 percent for the period (2018 – 2025).

IoT Growth in the Healthcare Industry

The healthcare industry has been a direct beneficiary of IoT connectivity. Such innovations as robotic process automation (RPA) and artificial intelligence (AI) have helped healthcare sector providers diagnose disease, manage chronic conditions, and bring the cost of care for patients and providers. The healthcare IoT market value was $60 billion in 2014 and expected to reach a value of $136 billion in 2021, a CAGR of 12.5 percent. Growth in the connected devices segment of the market is projected to be the best for the healthcare industry. Asia-Pacific countries are expected to experience a CAGR of 17 percent for the measuring period of 2015 – 2021. Why is IoT important to the Healthcare sector? It provides companies with the ability to grow therapies and processes useful in meeting needs and improving healthcare outcomes through improved:

  • Monitoring of patient health
  • The operation of healthcare clinics
  • The management of workflow
  • Imaging connectivity
  • The measurement of the effectiveness of fitness, health and wellness programs
  • The development of new drug therapies

IoT +37 Years: What Does the Future Hold for Connectivity

The future of IoT is more than bright. The explosion in the growth of IoT connected devices, over 300% between 2019 – 2025, is forcing businesses to invest in this technology to experience a cut of the nearly $500 billion in profits generated from more than 2 billion devices in use in 2019 alone. Companies are maneuvering to position themselves as leading innovators in the development of IoT devices and products. For example, Google invested $3.2 billion to purchase Nest products and paid another $2.1 billion to acquire FitBit, in a bid to compete with competitor Apple’s Apple Watch. These acquisitions are strategic moves designed to gain further control of the IoT market and offer an array of products which can capture valuable consumer data and further the development of needed products.

IoT has not reached its zenith in terms of depth or breadth of market. What was thought to be the limit when smartphone technology was first introduced to the market more than 25 years ago on August 16, 1994 (IBM’s Simon Personal Communicator), the world and consumers have seen an astronomical amount of growth in the number of devices (“things”) with the capability to interact with us and each other to provide important data and operate free of human-to-computer interaction. Automated homes equipped with functions which can clean your floors, issue notifications when you are running low on milk, provide real time video and alerts when an intruder approaches your home are more than the dreams of 1960s science fiction writers like Isaac Asimov and Philip K. Dick.

Bottom Line

Businesses that learn to involve themselves in IoT connectivity will find themselves at the leading edge of this technological advancement. IoT means a greater opportunity for profitability through the mining of data and predictive analysis provide by data scientists to determine consumer interests, wants, and needs. The application of IoT in a business setting helps businesses leverage knowledge gained from their customers in ways unforeseen when the internet was first made available to the general population. IoT connectivity leads to higher profits and better consumer loyalty, as seen in the rapid growth of IoT’s market value.

Businesses will also come to understand that improvements in their IoT offerings will lead to improved employee morale. IoT connectivity provides businesses with valuable consumer data which in turn leads to the creation of products designed to improve quality of life. The data gleaned from IoT devices can be synthesized efficiently and seamlessly, creating a data-driven environment which reduces employee stress and leads to greater creativity. This is another benefit IoT connectivity provides your business and its bid for greater profitability.

It is important to recognize that any limits on IoT connectivity are those which consumers set. A greater reliance and dependence on digital devices to provide us with the comforts of daily living will be tempered by attempts by hackers and other nefarious actors to compromise these machines for their personal gains. Proper monitoring and safeguards must be put in place; businesses must constantly gauge consumer interest for the next best thing and balance that desire against the ability of that “thing” to provide a solution and not be another gadget that is a potential hazard. A proper read of the data IoT devices provide will help guide business toward smart development in keeping with the dramatic increase in value in the IoT market, leading to better products, happy consumers, engaged employees, and a better envisioned world.

Why Managed Detection and Response is a Valuable Tool for Small to Medium Businesses

Managed Detection

Managed Detection and Response could be the solution businesses are looking for in a world where cybercrime is on the rise and security experts are hard to find.  

Managed Detection

Cybersecurity is becoming much more than just a buzz word as cyberattacks on businesses increase and companies face the challenge of finding skilled cybersecurity professionals. By 2022, there could potentially be as many as 1.8 million unfilled cybersecurity jobs, a pain point for many small to medium businesses.

While cybercrime continues to threaten these very businesses, many are wondering if there is a solution to these challenges. How does a company protect significant amounts of data with limited IT and security staff? The answer comes in the form of specialized teams of security and threat analysts, or Managed Detection and Response.

Managed Detection and Response (MDR)

Similar to other Managed Service Providers, companies that specialize in MDR work to provide cybersecurity support to companies that are either lacking skills or time to manage security. What makes Managed Detection and Response unique is its comprehensive approach to dealing with threats.

MDR requires both technology and human analysis to effectively and proactively detect, remediate, and eventually eliminate cyber threats. Where other providers offer an overall software and hardware-based alert system, they are often limited in their ability to respond to, research, and diagnose the number of alerts that happen daily.

With managed detection and response, analysts sift through alerts to determine if they require action. When a response is required, they offer immediate support in resolving the issue and determining its source so that a threat of that type is less likely to occur again.

MDR also takes a proactive approach to threat detection—also called threat hunting—that helps companies determine the overall state of their cybersecurity measures. Specialized analysts are able to research why or how a threat is occurring, resulting in a more comprehensive solution. This same skill set allows them to see beyond the individual incident and understand the greater need behind your network, server, and endpoint data protection.

Improving Your Cybersecurity Defenses

While cyberattacks on big companies dominate the news headlines, it is small to medium businesses that are facing the majority of threats—and they are doing it unprepared. At least 43% of cyberattacks are directed at small businesses, but very few are prepared to deal with the onslaught. On average, these attacks cost businesses $200,000, which is more than many of them can handle.

Managed Security Services provide necessary firewall and perimeter protection for your network, and prove to be helpful in providing alerts when anomalies arise. But the amount of protection most companies need can only come in the form of a specialized and highly trained in-house security team or an MDR.

As cybercrime continues to increase, protecting more than just your company’s network perimeter will be key to improving your cybersecurity defenses. Finding and outsourcing your security needs to Managed Detection and Response could be the best way forward in a world where cybersecurity is an essential part of your company’s future.

How to Hire Qualified Computer Specialists

Computer Repair

Need to Hire a Computer Repair Specialist? 5 Criteria to Consider

Are You Ready to Hire a Computer Repair Specialist? Read about the 5 Criteria You Need to Evaluate to Avoid Hiring the Wrong Person and Costly Mistakes  

Computer Repair

Computer use in the U.S. has grown exponentially in the last decade. Over 15 million computer devices were shipped out to users per year in 2003, according to industry data. That amount rose to an astonishing 65 million per quarter in 2015. With that many devices in consumers’ hands, computer repair specialists are a must for personal and enterprise users when something goes wrong. However, when it comes time to decide who to hire, knowing what criteria to look for can mean the difference between a mediocre and an excellent result.

Experience Levels

When deciding to hire a computer repair specialist or vendor, ask about the length and type of experience the specialist has. A specialist that has years of experience with the types of devices your organization has is ideal. If hiring a specialist from a local or national vendor, ask how employees or contractors are selected. Some vendors, for example, will only hire contractors that have successfully completed various industry certifications.

Education and Training

Hiring specialists that possess a formal degree in computer science or information systems can help improve the quality of service you receive. Industry certifications specific to general computer repair and troubleshooting, Apple, and Microsoft devices can also help. Specialists that keep up to date with industry trends and changes through continuing education courses is another good sign you will receive excellent service. Yet, industry certifications and degrees alone are not as important as years on the job and skills.

Device Types

Take a look at what types of devices your organization has and what devices require ongoing or periodic support. Some repair technicians will be highly specialized in certain types of devices, such as tablets or desktops. Repair specialists may only work on specific brands like Apple or Dell. Another important consideration is determining which repairs and devices can be supported internally versus externally. Simple repairs like replacing or upgrading RAM might be able to be completed by your internal IT department, depending upon the device brand and type. Other repairs like replacing a motherboard could be more complicated and require the device to be shipped into a vendor’s depot or replaced with a similar unit.

Cost

The cost of hiring a qualified computer repair specialist is usually at the top of most organizations’ criteria. Although it can be tempting to choose the vendor or specialist that offers the lowest price, this may not always be the best option. Consider whether there will be extra fees for issues that come up after the initial repair is completed. Also, check into whether completed repairs come with a warranty and how long the warranty lasts. Keep in mind that while the price of the service is not necessarily equated with quality, choosing smaller vendors or individual repair specialists will likely provide you with the best value.

Recommendations

Ask peers for recommendations on qualified computer repair providers. If the vendor or specialist is local, visit the location as a potential customer to see how the specialist responds. Assess whether you were treated courteously, whether the technician attempted to listen to your problem, and what repairs the technician recommended.

4 Dangers of Hiring Printer Companies to Manage Your IT Services

Printer Repair Companies

4 Reasons Not to Hire Printer Companies

Thinking about saving money on your IT services with a printer company? Learn about the pitfalls and dangers of relying on support from companies without expertise.  

Printer Repair Companies

Hiring a printer company to take care of your IT services can seem like a great solution. You won’t have to consult with multiple vendors or negotiate multiple contracts. A printer company might even offer to take care of all of your IT services for less than what you’re currently spending. However, there are several reasons why you should not trust a printer company as your single vendor for all of your organization’s IT needs. Although you may pay less, that lower price comes with a higher cost – substandard service and support.

The delivery of substandard service and support from printer companies occurs due to the following:

  • A lack of experience
  • An inability to understand the true nature and components of IT services
  • Inadequate resources directed towards developing IT and IT services
  • Unstable organizations due to conflicts between printing and IT services

Insufficient Experience

By design, printer companies are specialists in troubleshooting and maintaining two items – printers and copiers. While these companies are experts at providing service on these types of devices, branching out into the world of IT services is not something these companies have done in the past. Even though the staff may have basic troubleshooting, sales, and customer service experience under their belts, they may only have limited experience with the complexities of managing networks.

Lack of Understanding

Since printer companies do not have decades of experience with IT services, there is often a skill and knowledge gap. Without an understanding of and experience with more complex computing devices, troubleshooting skills may be limited. Computing devices, servers, and network equipment are more intricate than printers or copiers. In order to configure, deploy, maintain, troubleshoot, and fix this type of equipment, advanced and interdependent knowledge is necessary. It is far easier for printer companies to overlook the source of a problem with network dependent devices and the network itself simply due to a lack of skill.

Inadequate Resources

Since these companies specialize in printers and copiers, it is more difficult to devote internal resources to IT services. This means that there may be little put into research and development, training staff on the skills they need to support IT services, and a lack of support staff designated to managing IT services for clients. In other words, printer companies tend to overpromise and underdeliver when it comes to supporting services and devices outside of printers.

Instability

When printer companies try to branch out into IT services, it can cause internal conflict. Staff that is managing printers and copiers may not be able to keep the company afloat, due to the fact that the company is not reinvesting what it should into its printer expertise. Consequently, both sides of the business begin to suffer, and animosity develops. Leaders within the company may decide to cut out IT services altogether, leaving clients without support.

Downtime Is Extremely Expensive – Can You Actually Afford It?

Computer Network Downtime

Downtime is bad for business.

Whether you agree or not, it’s a fact – just a couple years ago, small businesses with up to 50 million in annual revenue reported that just a single hour of downtime cost them $8,600.

Computer Network Downtime

Why Does Downtime Cost So Much?

The main cost of downtime is not the fix itself, it’s the halt in your business’ productivity. If an IT-related or natural disaster occurs and takes critical systems offline, employees will be unable to complete their tasks, yet your normal business expenses will carry on.

During that time, you incur all the expenses of running a business without the revenue you would usually generate. Even if downtime does not grind everything to a halt, some of your staff will have to divert themselves from their normal work to mitigate the problem – again reducing productivity. Furthermore, while your systems are down, you can’t deliver services or sell products to current and potential new clients.

Not all of the costs associated with downtime have a tangible price tag. The trust of your clients and the reputation of your company are invaluable assets that can erode with prolonged or frequent downtime issues. A diminished reputation can negatively affect your future business opportunities.

Some downtime is inevitable, but much of it can be prevented and mitigated.

What Are The Primary Causes Of Downtime?

  • Power Outage: If your power source fails, that can lead to a long list of complications like servers going down and lost, unsaved data.
  • Cybercrime: Cybercrime has increased in recent years and is still on the rise. All it takes is one employee opening a malicious attachment and your business data could be held hostage.
  • Human Error: Accidentally unplugging key equipment, overloading the system, and improper installations can all cause downtime, but maintaining certain policies and procedures can cut down on human error.
  • Natural Disasters: Hurricanes, tornadoes, floods, and earthquakes happen. Having a plan for getting back to business if the unthinkable happens is the fastest way to recover.

What’s The Best Way To Prevent Downtime?

…by stopping it in the first place.

The best way to approach downtime prevention is proactively – you need to keep an eye out for system issues that can spiral into total stoppages. You need to implement backup technologies and best practices to prevent outages. You need to enhance your cybersecurity to protect against cybercrime.

Unfortunately, that’s a lot for you to handle on your own, especially when have other work to see to. That’s why a managed IT services company can be so helpful. They’ll provide 24/7 active monitoring of your systems, business continuity best practices and cybersecurity services that will keep costly downtime at a minimum.

 

Which Cloud Storage is Right For Your Business

Cloud Storage

Don’t Be Confused When It Comes to Cloud Storage Options

Cloud storage helps your employees share and collaborate like never before. Check out these three popular cloud storage solutions to find the one best for you!  

Cloud Storage

Businesses are making the switch from physical servers to cloud storage to increase productivity and streamline file-sharing capabilities. This short review looks at three of the most popular cloud storage options, OneDrive, Dropbox, and Google Drive, comparing their storage capacity, file-sharing capabilities, and pricing.

All three of these cloud storage solutions offer various plans for both personal and business use. OneDrive and Google Drive also have options to bundle cloud storage along with access to online versions of standard office applications. In this review, we will look only at the lower-priced standalone cloud storage business solutions available from OneDrive and Dropbox and the Business and Enterprise solutions from Google Drive that do include access to GSuite applications.

OneDrive from Microsoft

OneDrive has two tiers of dedicated cloud storage. Plan 1 costs $60 a year and gives you 1 TB of cloud storage. You can opt for Plan 2 at $120 per year if your business has five or more users, and you need unlimited storage. OneDrive does not offer per month pricing. There is a 15 GB limit per individual file.

When it comes to collaboration, OneDrive shines. It is easy to access stored files directly from the Microsoft ecosystem of products, or use the built-in search and discovery tools to find the files you need. Share individual files securely with a link and set permissions to prevent unauthorized changes. Plan 2 also comes with upgraded security, including data-loss prevention, to help you to monitor and protect your confidential information.

Dropbox

Businesses with three or more users can choose either the Standard or Advanced business plan from Dropbox. The Standard plan comes with 3 TB of cloud storage and costs $150 a year or $15 monthly. The Advanced plan is $240 a year, or $25 monthly. With a file transfer limit of only 2 GB per file, Dropbox’s Standard plan may not fit your needs, but its Advanced plan does allow up to 100 GB transfers.

Many, but not all, popular business applications are already configured to connect with Dropbox. Users have the option to share files through a secure link or to use Dropbox Spaces to allow other employees access. Administrators can create private groups for members to share their work.

Google Drive

Google Drive offers a Business plan for $12 a month and an Enterprise Plan for $25 a month. Both come with only 1 TB of storage unless you maintain five licenses. Then you receive unlimited storage. The maximum size of an individual file is 5 TB.

Both plans let you share files with links, and admins can set security controls to manage file permissions. The Enterprise plan offers data loss protection and improved security options.

For most businesses, OneDrive makes the most sense. It is already optimized to work with the Microsoft applications you probably already use. The only major drawback is the 15 TB limitation on file transfers, but this restriction won’t affect most businesses.

5 Ridiculous Ways Technology Transforms Your Industry

Technology Transformation

Incredible Ways Technology Has Changed How We Do Business

How has technology transformed your industry? Explore 5 important ways technology has recently changed how we do business, delight customers and grow businesses  

Technology Transformation

It doesn’t matter which industry we’re in. Technology is a must. It makes things faster, safer and better when used right. It can propel our businesses and leave competitors in the dust. But many businesses are simply unaware of what’s out there and just how accessible it is to any size business. Here are five incredible types of technology that are completely reshaping how we do business.

1. Big Data Revolutionizes Data-Driven Decisions

As business leaders, we’ve always made decisions based upon the available data. But more recent advancements in data collection and analysis have made it easier and more cost-effective to gather data and put it to work. We can make smarter decisions about the direction of our companies where we once had to rely solely on gut instinct.

We can enhance customer experiences to not only increase sales but to raise that net promoter score, building trust, loyalty and powerful word-of-mouth.

2. We Reach Customers in More-Effective Ways

87% of purchases now begin online. This doesn’t mean they buy online, just that they found the product or service online.

Digital marketing technology is a business technology that has transformed how we connect with customers. We can now more precisely target audiences to enhance the relevance of our ads to specific customer bases.

Thanks to the pay-per-click model, we don’t pay for advertising that doesn’t work. And thanks to optimization tools we continually improve strategies to find what does work.

Digital marketing allows us to reach customers where they find new products and services through:

  • Search engines
  • Social Media
  • Review Websites
  • Influencers

3. Virtual Reality Gives Employees Real-World Training

From healthcare to aviation to manufacturing, virtual reality (VR) and augmented reality (AR) are helping schools and businesses train employees in very lifelike situations. Employers can help employees become more comfortable in likely scenarios by allowing them to experience it in an artificial environment first. They can learn how candidates may perform at their jobs before sending that job offer to get the best people into important roles.

4. Enhanced Business Continuity Tools Reduce Down-time

From more effective ways to keep business and customer data safe to data backup to re-routing of important functions to remote locations, advancements in technology are making it easier for businesses to both avoid disasters (physical and virtual) and keep moving when disaster strikes.

Developing a strategy, deploying tools effectively and putting a plan into action, of course, take know-how, but those involved in business continuity planning now have a wider range of tools for the business continuity tool belt.

5. Better Technology for Less Cost

It’s not news to anyone that technology gets cheaper the longer it’s in use. And by now many amazing technologies have been around long enough that they’re getting very affordable, even for small business. Yet, many businesses still aren’t taking advantage of them because they don’t know what’s out there.

That’s why it’s important to work with technology experts who can introduce you to technology you’ll find useful to cut costs, enhance productivity, delight customers and more. To learn more about how technology is disrupting every industry, follow our blog.

Quickly Unlock Useful iTunes Store Applications that Are Blocked in Your Country

Unblocking App Store

Unblock Geo-Restricted App Store or iTunes Content in a Few Clicks

Discover how to quickly gain access to geoblocked apps via the App Store or iTunes with a few simple clicks whether you’re on on an iPhone, iPad, Mac or PC.

Unblocking App Store

Apple’s App Store and iTunes apps give you access to thousands of great games, utilities and social connections. But there are thousands more you can never access due to geographic restrictions.

Why Are Certain Apps Blocked?

Location-based restrictions, known as geoblocking, are actions taken by companies or government regulators. They restrict access to content, including App Store apps, based on your location. You can experience these issues on sites such as YouTube or platforms such as Netflix, where certain content is unavailable to certain users, often due to licensing issues or other legal issues.

Geoblocking is usually done by tracking the unique identifiers known as Internet Protocol (IP) addresses. Any request you make to a site or app includes your IP address so the pinged computer knows where to send the requested content. IP addresses are allocated to internet service providers (ISPs) to distribute to their customers and reflect the geographic location of the computer, smartphone or another connected device.

Why Unblock Geoblocked Content?

There are many valid reasons for wanting to access geoblocked content. You may be visiting or living in another country and want to connect with content and functionality unique to your country. Maybe you need to access content that is only available via an app that is restricted at your current location. You might want to compare content presented on different versions of an app.

No matter what the reason, geoblocking can cause frustration for those wanting to access something they can’t connect to. Fortunately, there are some easy ways to unlock this content.

How Do I Unlock Geoblocked Content?

Here’s a step-by-step guide to unlocking iTunes and App Store content in another country. No matter which method you use, be sure to cancel any subscriptions to Apple Music, iTunes Match and other apps associated with your Apple ID.

  • On an iPhone or iPad
    • Open Settings > [Your Username]
    • Click on iTunes & App Store
    • Tap on your Apple ID. Authenticate if asked
    • Click on View Apple ID
    • Select Country/Region
    • Select Change Country/Region
    • Choose a new country, click on Next
    • Accept the Terms and Conditions
    • Enter your payment method
  • On a Mac or PC
    • Open iTunes
    • Click on Account > View My Account
    • Sign in using your Apple ID
    • Press Enter or click on View Account
    • On the Account Information page, click on Change Country or Region
    • Click Agree to the terms and conditions
    • Enter a new payment method
    • Click Continue
  • From your Apple ID profile
    • Log on to your Apple ID account profile
    • Scroll to Account
    • Tap on Country/Region
    • Choose your new country or region. Click Continue when asked to confirm your new selection

Does Unblocking Content Allow Access to All Apps?

The method described above only works for free apps available for iOS devices. If you want to access paid apps, you’ll need to enter a payment method — and billing address – for the country

Switching from one country identity to another on iTunes or the App Store is complex, but can be done, by following these steps:

  • Open App Store > Apple ID
  • Click on Sign Out
  • Open Settings/General
  • Click on Language & Region
  • Select Region
  • Select a new country or region and create a new account by finding an app you want to download in the new country
    • Tap on the app. If a screen pops up that the item is not available, click on Change Store
    • Go to the app listing and tap Get > Install
    • Click Create New Apple ID
    • Select the new country or region and complete the Apple ID creation steps
    • Select None under Billing
  • Switching between stores is now possible by signing out of one iTunes or App Store account and signing back in via another

Accessing content in other countries can be critical for many users. With a few taps, you can open up a world of opportunities.