The 9 Biggest Website Design Mistakes That Business Owners Make

With a great looking, professional website, your business can compete in today’s complex marketplace. Since your website is the first thing consumers see, it has to make a great first impression. Otherwise, you may find your traffic declining and conversions down. A company website should also reflect your values, experience and industry knowledge.

Website Mistakes

Often times, business owners try to cut corners and design their own website. While this can be a good solution if you’re low on cash, it can also result in a poorly built site. Some business owners have good, keen insights on how their website should be laid out, the right colors to use and other design elements. But often, this is not true. You may be a pro at what you do, but designing a website requires specific skills you may not have. Before you let your cousin’s roommate design your website, or tackle it yourself, check out these 9 web design mistakes that business owners consistently make.

Number One: User-Friendly Design

A great deal of research has gone into the topic of how to create a user-friendly website. User experience (UX) is one of the key elements of a great website. UX focuses on making sure each visitor has the best possible experience on your site. Was the site easy to navigate? Was the information there credible? Did visitors find the content valuable? It’s a complicated process to get each one of these exactly right.

Number Two: Is It Mobile Friendly?

Most web designers will claim to give you a website that is mobile friendly but don’t take their word for it. This is something that every web designer says to potential customers. Instead, check out a few of their past designs and make sure. Each year, the number of people shopping on their smartphone grows and that is slated to continue on into the near future. A poorly executed mobile site could cost you in the end.

Number Three: Professionally Written Content

This is another area where business owners often try to cut corners. Why not let your spouse, brother or one of the kids write your content? Because poorly written content shouts out to the public that you aren’t taking your business seriously. An experienced copywriter knows how to word your content so that it’s easy and fun to read and contains your important keywords.

Number Four: Web Design Layout

There are so many choices when it comes to how your site should be designed. You have unlimited choices about where to place images, content, taglines and other elements. Some people have great instincts about this stuff, while others struggle. A professional web designer should have enough experience to research your business, industry, and competition and give you exactly what will work best for your specific business. Even small changes can make a big difference.

Number Five: Optimized Content

Optimizing your content so that your site comes up on the first page of search engines is every business owner’s dream. But this dream is a process that takes place every day. When you initially place content on the site, it should be professionally written and contain your keywords. Any future content you add should also be optimized. It’s important to review your content every two years to ensure that it’s still relevant and still contains the right keywords.

Number Six: Use of Colors

This is where many individuals fall short. It may seem like a great idea to do the whole site in black and orange but do a bit of research first. The colors you use should be easy on the eyes, they should be enticing, they should not provoke any negative moods. Experiment by checking out a dozen websites in your industry. As you visit the sites, write down one word that you thought of when you first viewed the site.

For instance, one dating site uses pink and blue. While these colors are associated with boys and girls, your target audience is NOT boys and girls; it’s men and women. Adults might find the use of a girly pink color offensive. There are certain shades of pink and blue that might work, but always bear in mind the impact that colors have on shoppers. There’s an entire industry built around what colors to use, whether you have a brick and mortar store or a website. It’s worth your time to learn about this topic.

Number Seven: Too Much Clutter

Some people just don’t get the concept of “too much information.” A messy website with boxes here and there, multiple images and content that rattles on can be a big turnoff for consumers. It’s like an information overload occurs when viewing some websites. You get that feeling of being overwhelmed, so you click away as soon as possible. Once this happens to a visitor, there’s very little likelihood that they’ll ever visit your site again. We often only get one chance to impress.

Number Eight: No Clear Direction

Too often, website visitors land on a page, look around for a few moments and still have no idea what the business is all about. Your value proposition, your mission statement … these things should all be upfront and easy to understand. There’s no excuse for even one person visiting your site, then leaving without knowing who you are and what you do. Sometimes we all enjoy working on riddles and puzzles, but don’t make your potential customers do that or they’ll go someplace else to shop.

Number Nine: Pages Load Too Slowly

Usually, with today’s technology, this is not as much of a problem as it was a few years ago. Typically, if a page loads too slowly, you have too many images, charts, diagrams and other elements that slow down page-loading times. One site that features emeralds from all over the world suffers from slow page-loading. Why? Each page of the site has a dozen photos, uses formatting like bolding and colored text and includes internal and external hyperlinks. While you can do this occasionally on a page, you cannot get away with doing it on every page of your site.

Tips for Success

Look around before you buy. Check out several web designers before a signing a contract. Make sure that some revisions are included in the price. Though you won’t find anyone who will do unlimited revisions, you might be able to negotiate this. Ask for references and check those out. A site should be visually appealing but it should also offer an incredible user experience.

It’s important to find a good web designer that you trust and then allow them to do their job. If you second-guess all their design choices, you may not get the best end result. Be cautious about working with companies in places like Lithuania, Poland and India. Some of these business owners are hard-working individuals who will do a great job. But there’s often a cultural and language barrier that can cripple your efforts to get exactly the website you want.

Microsoft Is Calling Every Single User For Feedback

Are you an expert at using Microsoft products? Microsoft wants to hear from you — and wants to make your feedback part of an update — but first, they need to know what you think. How can they find out?

Microsoft Feedback

How often do you use a Microsoft product? Are you a daily Microsoft Word user? Is your primary email client Microsoft Outlook? What about SharePoint? The list goes on (Teams, Flow, you get the idea). And those are just the software products! Maybe you have a Surface Book, too? Or a Surface Book 2?!

One of the great things about Microsoft is they love user feedback. Software updates are often based entirely on suggestions from users on what features they’d like to see, what improvements can be made, and how to make daily use easier for users in general. The main goal is to increase efficiency with the Microsoft product while increasing productivity at the end user perspective. This is a win-win-(win). That last “win” was in parentheses because it’s silent – Microsoft sees increased dependence and therefore long-term customer loyalty, which translates into an ongoing revenue stream. That’s understandable.

What’s often less clear is how Microsoft tries to collect user feedback. No, they don’t really call users at home. Well, actually, they might – but in this case, the most effective way to communicate a suggested feature is through the Microsoft Excel Community, a forum of over 16,000 members in which to communicate about all things Microsoft Excel. If you’re in search of a feature, this is the place to peruse. Formula got you flummoxed? Need help with a pesky pivot table? Is a macro making you crazy? You’re most likely to find your answers here. The best part is that this community has super users, and we don’t mean users who wear capes. One such super user has over 400 posts, and these users can be found under “Experts” – a clear indicator they know what they’re talking about in Microsoft Excel!

There is also an active Blog, where Microsoft posts content about Excel. Content ranges from posts aimed at beginners, like how to use general features for newbies, to content focusing on new features released to satisfy the needs of super users (“experts”). These Blog posts are great for deeper insights and step-by-step instructional processes, but the forums are the better space for finding tips and suggestions for specific needs.

Microsoft loves to hear from users about what’s working and what can be improved and encourages engagement through a custom portal on their Community page. Roughly halfway down this page, on the right-hand side, users will see a vivid green box — the green will be instantly recognizable as “Excel” green — with “Submit your ideas”. Clicking on this will open a dialogue menu for users to submit as a digital version of a suggestion box.

Trust us when we say, Microsoft listens. This is their way around getting you on the phone for a personal interview. Recent updates have been made that actually result from feedback in this manner. Users can submit ideas, and other users can “vote up” suggestions. The recent features that have been added to Microsoft Excel have gotten anywhere between 200 to over 1,000 votes from users supporting the suggestion. This is one of the most effective ways to communicate directly with Microsoft – because they’re watching this forum closely.

Stalker Level: Microsoft

Based on user feedback, Microsoft recently updated Excel to include features expanding the use of foreign languages. Before the update, users would attempt to import a CSV file that included text strips that did not contain traditional Latin characters, like Arabic. Users would then get an error message that this information would be lost in the text encoding process upon opening the file. Users affected by situations like this need no longer worry as CSV UTF-8 file formatting is now permitted.

  • This error dialogue used to pop up all the time in situations like this, no matter how many times a user followed the same process. Excel now allows you to select “Don’t Show Again” to disable this warning for the same user. But even if a user only accidentally clicks the “Don’t Show Again” option, this can be toggled on again. Microsoft is trying to allow users to cater their Excel experience to their custom preferences, and it’s starting to show.

Another feature that came into existence through user feedback via the Community is the improved pivot table experience. Users can now alter pivot table settings and then establish these as the default settings for pivot tables at the user level. No more re-formatting pivot tables with each file! Users can even create a pivot table in a new worksheet and import the settings from the existing table data, to save time. Microsoft realized how big of a time saver this would be, and jumped at the opportunity to satisfy a huge community user base with this update.

A cool feature Microsoft just released for Excel Online is an improved search experience. Remember when you would open the “Find” dialogue box, enter your search parameter, and then Excel would show you the next location? And then to find the next location, you had to repeat the process? Well – good news! The search window no longer disappears with each search query. BONUS: users can search within the pivot experience, as well! These filters work on Excel Online just like in the desktop version.

When Microsoft makes an update to any of their products, the goal is to improve efficiency and productivity, as already stated. That’s why they began including the Quick Access icons in the toolbar at the top of the application window several versions of Microsoft Office ago.

  • Did you know the Quick Access toolbar is customizable? Users can change the icons that live in this section, at the very top of the document window. This is where your magical “undo” button is, by default. If you select the drop-down arrow just to the right of the last icon, there is a short list of actions you can include, and an option for “More” under these. Imagine the possibilities!

Microsoft also likes to share lesser-known features with users to make sure they are getting the most out of their Microsoft products. One of their recently-highlighted features was the Document Location Information, where users can toggle on the ability to see the full address for the location of a file, should the user need to access the file, perhaps for sharing.

  • One cool workaround for file sharing is that you can click on the icon next to the file name at the very top of the window on the desktop version and use a drag-and-drop feature this way to attach a file to an email or to cloud storage platforms.

Visit the Community to check out all the top features that are packed into Microsoft Excel to see how to simplify your day-to-day tasks, automate reporting processes, and improve overall efficiency. And remember – if you think of something else, tell Microsoft. You never know, the next Microsoft Excel feature that gets announced may be your suggestion!

How Much Is Your Life Worth?

With cybersecurity efforts increasing and becoming more sophisticated in approach, cybercriminals are resorting to extreme tactics. What measures can you take to protect yourself and your identity?

Healthcare Technology

Healthcare is a hot topic these days. Costs are skyrocketing, and fewer skilled workers are entering the medical profession. There are often more questions than answers to any health situation. Time can be critical and limited to successfully diagnose a patient and begin treatment, and the care process is expedited with increased risks from this hurrying.

To get a clear picture of the patient as a whole, medical professionals ask for a full patient history before treatment, including vaccinations, surgeries, allergies, and other pertinent details for the current situation. This is all incredibly helpful for both the patient and the provider. Doctors rely on transparency and communication to diagnose and treat.

All of this information is stored in a patient “chart”. The word “chart” is not as applicable today as it was 20 years ago, when folders or binders with prongs and dividers, etc., held paper copies of test results, physician notes, reports, and anything related to a patient’s health, as well as medical history forms and basic information forms filled out by the patient with personal information like full name, address, and contact details.

A recent trend, begun in the last decade, is the conversion of this data to electronic records. The brilliance of this transition is the ability for a provider to access a patient’s medical records and information from any location – especially in case of an emergency. Gone are the days when a doctor will need to request a patient’s chart from another provider to aid in making a diagnosis and care action plan, possibly delaying treatment for a week or more. The ability to access electronic health records gives care providers a wealth of patient records at their fingertips for more accurate diagnoses and treatment plans and expediting care.

As with anything digitally maintained and transmitted, security is a concern. The healthcare industry seems always to be playing catch-up since its very nature is reactive. Preventive medicine is the ultimate goal, but predicting illnesses like sinus infections or the flu is a near-insurmountable challenge. Patients can minimize the likelihood of symptoms and risks with daily multivitamins, a balanced diet, moderate exercise, and maintaining optimal conditions, like taking an antihistamine for allergies in the case of preventing a sinus infection. Preventing the flu comes down to environmental factors, like ample hand washing and clean surroundings – and, of course, getting your vaccination (the “flu shot”) each year.

Healthcare technology has focused on advancements in diagnosis and treatment rather than recordkeeping and billing, and as such the industry lags behind others, like banking, retail, and entertainment. Unfortunately, the combination of struggling technology and personally identifiable information (PII) speaks to a weakness in cybersecurity. It’s vulnerabilities like these that cybercriminals — hackers — seek to exploit for personal gain.

Why would hackers target medical offices or hospitals for health records? For the same reasons, hackers target any cybersecurity vulnerability: to exploit a weakness for personal gain. Stop and think for just a moment what your health records contain. Aside from your home address, forms likely include your employer, your social security number, the names and details of your family members, and very personal information that someone else could use to completely duplicate your life for illicit purposes.

Have you ever had your credit card used for a fraudulent transaction? Have you ever had your bank account compromised? Have you ever been notified that your personal information was affected by a security breach? These are all fundamental elements of identity theft, but in each situation, there is a credible party whose responsibility it was to protect you and your information with a security guarantee. Think back to what we said about healthcare technology. If security breaches can happen to financial institutions, where maximum cybersecurity protocols are deemed essential for day-to-day operations, it’s scary to think of healthcare data being electronically stored. You can change your bank, and a credit card company can re-issue you a card with a new number to protect your account, but you can’t exactly just change your medical records. It’s a scary thought.

One major issue causing the healthcare industry to lag when it comes to cybersecurity is that professionals in the medical field are focused on technology primarily as it relates to healthcare. Those in charge of records and billing tend to have representation in smaller numbers than doctors, nurses, and others that provide patient care – since the purpose of their profession is patient-centric. The industry has yet to fully carve out a niche for top IT talent, much less define their role. The added complication is that healthcare professionals by their very nature must share information with each other about patients to serve in the patients’ best interest. Comparing this to financial institutions isn’t an apples-to-apples comparison since banks keep information securely buttoned up, leaving healthcare IT professionals to explore completely new territory and make up the rules as they go along.

So, what is your life worth to hackers? Did you know your health information can be used to fraudulently obtain prescriptions that are then sold on the black market at a significant profit? The inherent value of this type of information is much higher than the value of a single credit card number with accompanying information. Some reports say that the value of a patient’s health record is exponentially higher than the value of an active and usable credit card number, and this number can’t be truly measured financially until we know more about how the information is used – and isn’t something we hope to be able to determine.

The cost impact of cybersecurity breaches grows each year, and new players are targets due to their lack of experience. The newness of electronic health records compared to the established processes of other tech players translates into confusion and communication challenges and a resistance to change – a “deadly” combination for the life of a patient. Medical professionals are open to change when it comes to the medical field, but much of the processes for patient data and payments haven’t changed in decades. Dated networks and systems are one hurdle; economic considerations and budget allocations are another. The financial impact of simultaneous updates for staffing and systems, and the confusion by the many changes potentially occurring together only add to the complications. Are you picturing a medical office with all the nurses and staff bumping into each other, running into walls, dropping instruments, and just chaos in general? That is a bit extreme – but you get the idea. Now imagine if a hacker suddenly blocks access to all of these medical records until a fee is paid to release the records – a cyber attack with ransomware. Not a huge deal if someone needs treatment for that sinus infection or a flu shot, but imagine if this impacts a dialysis treatment for failing kidneys, or chemotherapy treatment for cancer, or worse.

All of this reinforces the need for the healthcare industry to get up to speed – now. What can you do to bring your practice up to speed? Take the first step today!

Problems with Two-Factor Authentication in Office 365?

We noticed that some people are having problems using Microsoft Office 365 with two-factor authentication (2FA) (also known as multi-factor authentication).

Office 365 Two Factor Authentication

 

We have a few tips for you here.

First: It’s important to know that when your admin sets up 2FA for your Office 365 users, they must enable Modern Authentication (MA) for Exchange Online if users are accessing Exchange using Outlook 2016. (The versions of Microsoft Outlook before 2013 don’t support Modern Authentication.)  For details on how to enable MA for Exchange Online tenants, see Enable Modern Authentication in Exchange Online.

Second: You shouldn’t have any problem using 2FA with Microsoft’s mobile Office apps, Outlook Groups, Office 2016 desktop apps, and OneDrive for Business in Windows 10. However, other applications may be incompatible, so make sure you test all the apps in your organization before enabling 2FA.

How to Connect to Office 365 Security & Compliance Center PowerShell Using 2FA.

If you set up 2FA for tenant administrator accounts, they can’t sign in to Office 365 using PowerShell. Instead, you must set up a specialized account for administrators. To do this, you must install the Exchange Online Remote PowerShell Module and use the Connect-IPPSSession cmdlet to connect to Security & Compliance Center PowerShell.

Important note from Microsoft: You can’t use the Exchange Online Remote PowerShell Module to connect to Exchange Online PowerShell and Security & Compliance Center PowerShell in the same session (window). You need to use separate sessions of the Exchange Online Remote PowerShell Module.

This is what Microsoft recommends you do:

  1. Open the Exchange admin center (EAC) for your Exchange Online. See Exchange admin center in Exchange Online.
  2. In the EAC, go to HybridSetup and click the appropriate Configure button to download the Exchange Online Remote PowerShell Module for multi-factor authentication.
  3. In the Application Install window that opens, click Install.

Windows Remote Management (WinRM) on your computer should allow authentication by default. If basic authentication is disabled, you’ll get an error message. Now you should be able to sign into the Security & Compliance Center PowerShell by using 2FA.

After you sign in, the Security & Compliance Center cmdlets will be imported into your Exchange Online Remote PowerShell Module session and tracked by a progress bar. If you don’t receive any errors, you’ve done this successfully.

If not, and you receive errors, check the following requirements:

  • Limit your open remote PowerShell connections to three. This prevents denial-of-service (DoS) attacks.
  • Make sure the account you connect to the Security & Compliance Center is enabled for remote PowerShell. For more information, see Enable or disable access to Exchange Online PowerShell.
  • The TCP port 80 traffic must be open between your local computer and Office 365. It may not be if your organization has a restrictive Internet access policy.

How to Enable 2FA in the Office 365 Admin Portal

Two-factor authentication (multi-factor authentication) can be enabled for individual users or in bulk. Before continuing, be sure to install Microsoft Authenticator on your user’s mobile devices, (not Authenticator, a similar app from Microsoft but without support for push notifications).  Here’s what Microsoft says to do to enable 2FA one user at a time:

  • Log in to the Office 365 admin portal using an administrator account.
  • In the menu on the left of the portal, expand Users and Active users.
  • In the list of users, click the user for which you want to enable 2FA. Note that only licensed users can use 2FA.
  • In the user’s pane, click Manage multi-factor authentication under More settings.
  • On the multi-factor authentication screen, select the user account to enable, and then click Enable under quick steps on the right.
  • In the About enabling multi-factor auth dialog box, click enable multi-factor auth.

The MULTI-FACTOR AUTH STATUS should change to Enabled. Close the browser window and sign out of the admin portal.  

How to Enroll an Account for 2FA

Once the feature is enabled, the user must now enroll for 2FA, and sign into Office 365 with their username and password, and then click Set it up now on the sign in screen and follow Microsoft’s instructions below:

  • On the Additional security verification screen, select Mobile app
  • Select Receive notifications for verification
  • Click Set up
  • Open the Microsoft Authenticator app on your phone and click Scan Barcode.
  • Use the camera on your phone to scan the barcode in the Configure mobile app You’ll then need to wait a couple of seconds while the app activates the new account.
  • Click Finished in the browser window.
  • Back on the Additional security verification screen, click Contact me.

The user will receive a notification on their phone. They should open it, and they’ll be taken to the Microsoft Authenticator app.

  • Click Verify to complete the sign-in process.
  • Click Close in the Microsoft Authentication app.
  • In the browser window, they must enter a number to receive verification codes in case they lose access to the Microsoft Authenticator app and click Next.

Web-based and mobile apps can use Microsoft Authenticator app verifications for 2FA logins, but Office desktop apps require an app password.

This final step provides the user with an app password for these apps.

  • They should copy the app password by clicking the copy icon to the right of the password and paste it somewhere safe. Click Finished.
  • They’ll be prompted to sign in again, this time by verifying the login using the Microsoft Authenticator app.

Important note from Microsoft:  If you want to use only Multi-Factor Authentication for Office 365, don’t create a Multi-Factor Authentication provider in the Azure Management Portal and link it to a directory. Doing so will take you from Multi-Factor Authentication for Office 365 to the paid version of Multi-Factor Authentication.

We hope this helps. It can be complicated to implement the proper settings for two-factor authentication in Microsoft Office 365.  If you have any problems doing this, feel free to contact our Microsoft Experts.

Are You Playing The Internet’s Latest Game Of Cops And Robbers?

Make no mistake – if you show the slightest bit of weakness around a bully, they will pounce. The Internet is no different, with hackers just waiting for a cybersecurity vulnerability to seize their opportunity.

Internet Crime

 The latest form of cyberterrorism to take root and have explosive growth is incredibly dangerous. Forget about Trojan horse viruses and identity theft — well, not really, those are still a threat — but the hot topic today is cryptocurrency mining. This phrase is used in reports and articles all over the Internet, but what it means can vary.

  • Cryptocurrency is an alternative currency in a digital format that is uncontrolled by a financial authority where the authority determines the supply and value. The most widely-known type of cryptocurrency is bitcoin. The decentralized nature of cryptocurrencies is what makes them so appealing to cybercriminals, but also what makes the industry minimally regulated.

Have you ever had a virus on your computer or smartphone? We know that pain. They range from annoying to debilitating and are time-consuming to eradicate. What’s worse is when we connect our smartphones via charging cable to a computer, and we allow access to our smartphone, we run the risk of inadvertently allowing the virus to transfer. Can we ever win?

  • In 2017, a version of malware for cryptocurrency mining targeting Android devices was discovered and proved its effectiveness of physically damage a mobile device.

Why are we talking about cryptocurrencies and viruses at the same time? Because you’d be amazed at what lengths cybercriminals — hackers — will go to accomplish their goal. Have you ever heard of ransomware? It’s a type of malicious software, “malware”, and sometimes more advanced malware is involved where the victim’s files are encrypted using code deployed by the hacker, called cryptoviral extortion. These all function the same as a basic virus, where an executable program is planted on a user’s computer with the intention of restricting user access in some way. With ransomware, to remove this restriction and regain access, the user is prompted to pay whatever fee the hacker demands — their “ransom” — otherwise the user’s data is blocked entirely and permanently. This type of extortion is being used more commonly in cryptocurrency mining.

  • Cryptocurrency mining uses specialized software programs to automate the process of solving complex math problems in exchange for a small amount of cryptocurrency.

How is this possible? We mentioned that the beauty of cryptocurrency mining is in automation. A cybercriminal gains access to a computer — without the knowledge or permission of the computer’s owner — and installs the software that runs the mining file(s). Has this ever happened to you? But…would you even realize it?

How do cybercriminals access a computer to fulfill their devious plan? Through dark and devious means in a dimly-lit basement at a desk filled with candy wrappers and empty cans of energy drinks? This isn’t a Hollywood film – it’s much more likely the cybercriminal is at a coffee shop or somewhere benign. They could be next door, across town, or around the globe from the computer that they’re hacking. While proximity isn’t meaningless, it’s far less necessary than it once was. The Internet has made consumers that much more vulnerable, and that much more valuable to a hacker. The sad reality is that the devices most consumers use to access the Internet — either wireless routers or networks lacking sophisticated means of protection — are the most common culprit. Most consumers don’t realize how important it is to established layered levels of cybersecurity protection at their home, nor do they understand how to go about protecting themselves adequately. This is something best left to the experts – especially if you need to establish this protection in your office, and it’s your business!

Still wondering why a hacker targets a personal computer for cryptocurrency mining? The answer is money. We can look at this from a few different perspectives.

  • Using someone else’s computer, a hacker doesn’t need to worry about overhead, like:
    • Reliable power and resulting power bill.
    • The purchase and maintenance of the expensive hardware needed to process the thousands of complex problems that generate the cryptocurrency, though fractional portions with each solution.
  • Hacking into many computers offers the chance to increase the amount of cryptocurrency generated in the same time frame from multiple sources.
    • When one option is eliminated, another option replaces it quickly, so a hacker avoids “downtime”.
  • The goal of any hacker varies, but when it comes to cryptocurrency mining, the goal is to make money. The next step in a natural progressing — one born of greed — is to hold the hacked device hostage for ransom.

The terms “cyberterrorism” and “cyberespionage” are just fancy ways of redefining a hacking situation that is getting uglier each year. The more sophisticated any cybersecurity network is, personal or professional, the more sophisticated hackers need to become in response. Adversely, the more vulnerable a network is, the more attractive the victim is to a hacker, and the more expensive the situation the victim is likely to find themselves in – repeatedly.

The value of cryptocurrencies keeps increasing, as well. Bitcoin is valued around $9,000, meaning that the cost to buy one Bitcoin is $9,000. A newer cryptocurrency, Monero, has increased exponentially in its first year. The value of Monero is lower than that of Bitcoin, closer to $250, but its newness also makes it more discreet. There is also value in mining early. Consider the price of an ounce of gold; the weight does not change, but the value of an ounce does, so buying one ounce for $500 and keeping that ounce until the value of an ounce reaches $1,000 gives a greater return on investment It’s ironic to be reading about legal investments in the same spot as cryptoviral extortion – but it helps law-abiding citizens understand the mindset of the cybercriminal. More importantly, the process to mine these isn’t the point: where there is money to be made by little effort, those with a serious lack of ethics seize the moment. Cybercriminals are evolving with cryptocurrency paradigm shifts, including fileless miners.

  • Fileless cryptocurrency-mining malware is a newer mining method and involves deploying code into the victim’s system memory. This code is what activates the computer’s mining processes.

Yes, cybercriminals can now use wireless networks to access your computer and use your computer to mine cryptocurrencies without files. If a hacker can take over your computer entirely and require you to pay them real money to get your computer — and everything on that computer — back, how can you protect yourself?

Cybersecurity and protecting yourself isn’t just a case of setting a “really strong” password anymore. Some programs and platforms encourage — or even require — two-step verification processes for each login. The greatest advantage you can give yourself is teaming with the best cybersecurity partner and making all staff members aware of the risks. Let your trusted partner do what they do best — cybersecurity — and you can focus on what you do best: running your day-to-day operations.

Hiring an IT Company? Make Sure You Ask These 25 Essential Questions!

Selecting a company to maintain your technology is one of the most important decisions you can make for your business. You must find the most competent and reliable IT support provider in your area.

Hiring an IT Company

How do you know if the IT company you’re considering is right for your business?

Some technology companies call themselves the best, but they haven’t kept up their certifications. This is important because the latest certifications validate the skills that their techs learned in their training. With all the cyber threats and new IT solutions today, it’s critical that your IT provider is up to date on their skills.

Don’t just pick a company off the Internet because they’re the closest one to you. Do your research to find out if they are truly qualified to protect your data and meet your organization’s unique IT needs.

The following are some key questions that you should ask any IT provider you’re considering for your business.

  • What are your staff’s qualifications and certifications?
    The right IT company should be able to provide you with information regarding the certifications held by their staff and relay how these will meet your needs.
  • How long have you been providing technology services? They should have a minimum of three years of experience in the service, support, and solutions you require.
  • What Partner Certifications and Technical Specialties do you hold? Ask, for example, if they are certified on Apple devices and Microsoft solutions. Also, ask if they can provide you the latest hardware and software products at the best price.
  • Do you require continuous training of your IT techs? This is the only way to ensure technicians have the most recent certifications.
  • What industries have you worked in?
    Find out if they’ve worked in industries similar to yours. If not, determine if the work they’ve performed for others aligns with your needs.
  • How well do you understand the business applications we use?
    Your business may have specially-built applications to handle needed workflows. Your IT provider should understand how your business technology works and be able to support it.
  • How large is your IT company?
    If they are a small company, you’re more likely to be high on their priority list. However, larger IT companies typically offer a broad knowledge base and capabilities. Plus, their available resources may be more expansive. You must weigh the benefits of each and decide which is best for your business.
  • What kind of customer service can we expect? Do they offer 24/7 service with a live person on the other end of your call, chat or email? Is their help desk staff qualified to address your issues immediately?  If they can’t resolve your problems over the phone or online, how long will it take for a tech to visit your business?
  • Is your onsite service response time backed by a written Service Level Agreement (SLA)? A certified, professional IT company will put what they offer in writing. They should offer managed services with service-level guarantees. What is their “on-time” guarantee? Their SLA should include this as well as information about how you’ll be compensated if they continually show up late, or if they don’t meet the standards detailed in the SLA.
  • What is and isn’t covered by your service contract?In addition to what they do provide, find out what they don’t.  Do they provide fixed-fee services? Are there extra costs, and if so, what are they? Avoid using IT companies that are only interested in fixing what breaks and selling you equipment.  You deserve an IT partner who will work diligently to give you and your employees an IT infrastructure that is secure, reliable, and enhances productivity.
  • Do you offer outsourced CIO Services? Having an Outsourced CIO means your technology will meet your business needs now and into the future. Their CIO should be able to:
  • Develop an understanding of your business and technology infrastructure.
  • Provide recommendations for IT solutions that will promote your success and grow with your business.
  • Construct a Strategic Plan that aligns with your budget.
  • Conduct ongoing evaluations and provide IT performance metrics on a monthly basis.
  • Will you monitor our IT system around the clock? This prevents downtime because they will detect problems early before anything fails.
  • What security services do you offer? How will you protect my interests?Cybercrime is on the rise, and your data must be safeguarded. They must provide up-to-date cybersecurity solutions to protect your computers and network from unauthorized access, malware, phishing, viruses and other forms of cybercrime.
  • Can you monitor our network for cyber intrusions and threats? With all the security incidents today, 24/7 security monitoring is essential.
  • Do you provide Mobile Device Management? When you or your employees use your laptops, tablets or smartphones for business outside of your workplace, they are vulnerable to theft and malware from public Wi-Fi and more. You need the assurance that your data can be remotely wiped from any device if necessary.
  • Do you perform Risk Analyses and Vulnerability Assessments? Your business may require this to stay compliant with government or industry regulations. Plus, this will detect any “holes” in your computer and network security that hackers can take advantage of.
  • Do you provide Backup and Recovery Solutions? You need both an onsite removable backup solution and an offsite one (in the Cloud) to ensure you will have access to your data if it’s stolen, corrupted, accidentally deleted, or damaged due to a flood, fire or another emergency.
  • What’s included in your Disaster Recovery Plan?
    This is extremely important. Be sure to ask about site visits and audits to estimate the recovery time and the impact of a potential failure. Do they have a reliable process in place? How often do they test the disaster recovery plan? Is their staff knowledgeable and ready to react under the worst possible conditions? Also, make sure they can regularly provide the results of disaster recovery tests.
  • Will you provide ongoing Security Awareness Training for our employees? Cybercriminals are constantly developing new techniques to trick your users into downloading malware or releasing confidential information and credentials. It’s critical to conduct recurring and updated security training to ensure your employees recognize these threats and know what to do to prevent exposing your data.
  • Will your IT professionals communicate with our staff in “plain English?” They should be able to relay information in a way you and your employees can comprehend.
  • How do you stay informed about evolving technologies? Do they attend industry events to update their skillsets?
  • Will you migrate us to the Cloud and help us understand how to use cloud solutions? Make sure your IT provider can help you and your employees understand the Cloud, it’s benefits and risks. They should be able to help you find the right cloud services for your unique business needs.
  • Can you offer us different types of cloud solutions? Do they provide:
    • A Public Cloud, so you can securely share space with other clients?
    • A Private Cloud that is dedicated only to your use?
    • A Hybrid Cloud which is a combination of a private and public cloud?
  • How much will cloud migration cost? Migrating your workflows and data to the cloud can provide many benefits, including cost savings, and increased productivity. However, you should ask how much cloud migration will cost, including associated expenses such as maintenance and support.
  • Do you have any case studies or testimonials from existing clients that I can read? Can I contact them? Would you hire a new employee without checking their references? Of course not. So, you should do so with your IT provider. Contact some of their existing clients to find out what you need to know.

 

From Unaware Interns To Evil Executives: How To Say Sayonara With Skill

It’s never easy to terminate an employee. The skill of firing with flair is a sensitive but necessary process that everyone should learn!

Firing an employee

It happens to the best of us. We post an advertisement for an available position on job boards across the Internet. We scour through the thousands (and thousands) of submitted resumes. We painstakingly choose the best candidates (on paper) to bring in for an interview, and we try to pose the questions that should result in the most thought-provoking and inspired responses, giving us the deepest insight into their soul – in about 30 minutes or less. We thank each interviewee dutifully for their time, wonder if we’ll get the perfunctory thank-you note or if their manners will go remiss, and try to decide who makes the cut and gets the job offer. Fast forward to the day we discover the candidate doesn’t stack up to the promises made during the hiring and onboarding process – and it’s time for the HR team to tactfully terminate.

We’ve all been there. The goal is always to build a team that is dedicated, loyal, and earnest – but too many times we encounter flaws with one of these characteristics, and the relationship is no longer, as the saying goes, mutually beneficial. Is your termination process thorough? What steps do you need to take to protect yourself and your business from retaliation in preparation before a potentially hostile departure? Read on to cover all your bases, but leave the exit details to the HR team.

First Things First

Once you have a full grasp of the outstanding projects and deadlines that still need to be met, you can move on to the most pressing matters.

Access: All login credentials

  • For global enterprises, there are large IT teams that oversee just logins and passwords alone – but since you’re reading this, you don’t work for IBM or Apple with a department of staff dedicated solely to current credential maintenance.
    • Network
      • Most organizations require a username and password to access anything related to the organization itself: email, file storage, etc. and this is the first of many credentials that should be addressed to ensure swift and secure measures to protect the company after a termination.
    • Email
      • First, change the password. The terminated party likely has their work email on their smartphone and thus can access their email immediately upon departure from the office. This offers the chance for damage or sabotage, such as deleting emails from their inbox or sending damaging emails to contacts.
      • Maintain the email account by having another party monitor incoming messages. Consider setting up an auto-reply feature to notify senders to the recipient that further communications should be directed to another email address for attention in the future.
      • One task that tends to be overlooked in the immediacy of a departure is the removal of the terminated party from internal distribution lists and notifications.
      • Lastly, if the individual has suspected termination was imminent, they may have deleted emails before the action taking place. There is a brief window when email recovery is still possible, but the standard time frame is 30 days.
    • VPN or remote access
      • If your company allows remote network access, likely through a Virtual Private Network (VPN) or a service like LogMeIn, a team member likely only needs to have this access set up one time and store their login and password at the remote point of access. The simplest way to prevent future access with this is by changing the affected password. If a platform like LogMeIn is the primary connection method, the administrator will need to be the one to change the user’s access settings.
    • Intranet
      • Typically, an organization uses an Intranet portal to store internal communications or Human Resources information like health insurance details, company directories, staff handbooks, forms and processes, office calendars and holiday schedules, and any other pertinent documentation related to operations. Access removal or password change to a network will often serve to prevent further access to this area, but a quick verification of settings here is still wise.
    • Cloud Storage
      • To prevent anyone from accessing files after termination, and for similar reasons as above – sabotage or deletion – change any access passwords for this portal. It’s very likely that proprietary information on projects, clients, or other sensitive information is stored here.
      • If termination is pending for an individual, it’s wise to preemptively make a back-up of these files and store them elsewhere for later access.
      • If your company uses cloud providers like Dropbox for Business, Microsoft OneNote or SharePoint, your administrator will need to lock the account for security, likely by resetting the password.
    • Data Recovery
      • Files
        • If after the termination and departure is complete you notice files are missing and suspect deletion, time is critical for data recovery.

What else can you do?

Aside from the items listed above, any organization should take every precaution possible to protect themselves in any situation. At some point, a termination is inevitable, and proper handling of the process can be what defines the outcome.

  • Enact security protocols that limit or prevent the use of external devices like hard drives or thumb drives.
  • Prevent team members from removing any proprietary data from the premises. This is almost impossible in the case of a distributed workforce, but you can require all files to be stored in a central repository to minimize risk.
  • It’s worth taking the time to review the terminated party’s outgoing email in “Sent Items” to verify if any messages were forwarded to a personal email address.
  • It’s always challenging to decide if a note to other team members is a good idea, alerting staff to the departure of an individual. Privacy policies typically protect the terminated party, and a perfunctory statement of “Sally Smith is no longer with the company as of April 1, 2018. We wish her well in future endeavors. Any questions, concerns, or communications may be directed to her supervisor, Billy Boss, moving forward” or something very similar, so long as it’s kept generic.

Handling a termination is never easy. The most important aspect of any termination is to protect the company – it sounds harsh, but it’s a fact. Preventing someone who is being fired from stealing information and using it to damage a company or sabotage a brand or person is a challenging task.

With the proper processes in place, anyone can minimize the risk to the company, ensuring survival after saying sayonara!

My IT is Compliant, So I Guess That Means It’s Secure, Right?

Short answer? No. Despite what you may have been led to believe, there’s a big difference between compliance and security.

Compliance and Regulations

IT compliance and security are not the same. IT Security refers to the best practices and IT solutions used to protect your technology assets, information, and data. It’s the process of implementing specific measures and systems that are designed to protect and safeguard your information. The right IT Security Plan utilizes various forms of technology based on your business’ unique needs to store and exchange data while preventing unauthorized access or improper disclosure.

Compliance refers to regulations imposed by a government, industry or regulatory entity to protect users’ confidential, private information. Examples of these standards include HIPAA, PCI, FINRA, and SOX.

Your IT can be compliant but not secure. “Why is this?” Compliance is a point-in-time snapshot assessment of your technology proving that you meet a minimum standard of security. You can be compliant one day, and not the next (although, you wouldn’t want this to happen).

Plus, IT compliance standards change predictably and slowly over time. These standards provide minimum guidelines for the amount and type of data protection required. IT security, on the other hand, is in a constant state of flux due to the ever-evolving, and more sophisticated cyber threats that appear on the IT landscape. Hackers are innovative and skilled at developing ways to steal your data. What happens is that compliance regulations don’t always keep up with these threats. Some require security protections and others don’t.

The main difference between compliance and security is that IT compliance is measured against prescribed controls, where IT security is defined by the ability to respond to and protect against cyber threats. IT security measures and techniques protect your data, users, networks, and assets from cybercriminals, hackers or other malicious threats.

Unfortunately, some businesses function with the bare minimum of IT security solutions they need to remain compliant. They check to make sure they meet the specific IT compliance requirements and think their data is secure when it’s not. This is a recipe for disaster. Cybercrime is growing at an explosive pace. If you restrict your defenses to only what you need to be compliant, your data and business could be at risk. To ensure IT security, your business needs a comprehensive approach to protection. The good news is that if your IT is secure, you’ll likely be compliant.

“How do I ensure IT Security?” It’s always best to consult with an IT Managed Services Provider who can assess your unique requirements and establish an IT Security Plan with a holistic, layered approach. Make sure that your provider includes the following in your IT Security Plan:

24/7 Remote IT Management and Monitoring to detect threats and block them before they affect your security posture. This includes applying patches via the cloud in real time.  

A Firewall Solution that continuously mitigates cyber-threat intrusions. This will filter the data in transit (data that comes in and leaves your network) by checking packets of information for malicious threats like Trojan viruses and worms, and other forms of malware that can steal or lock up your data. It’s best to use GEO IP Filtering whenever possible, and use a next-generation firewall with perimeter malware protection.

An Up-to-Date Antivirus Solution. Even though firewalls are an excellent source of protection from viruses, they can’t do everything. You also need an antivirus solution that constantly scans your computers to detect suspicious files, isolate and delete them before they infect your system.

A Data Encryption Solution that obfuscates data that’s stored or in transit to prevent others from accessing or reading it. The proliferation of cyber espionage has led to the need for encryption to protect your sensitive data and intellectual property from prying eyes.

A Web-Filtering Solution. This routes web traffic and applies security-filtering policies to protect your computers, laptops, and tablets from malware, botnets, and phishing.

Regular Backups Make sure you always have reliable backups of your data both onsite in a device you can unplug and take with you in case of a disaster, and offsite in a secure cloud so you can retrieve your data remotely if necessary.

Ensure Your Mobile Devices Are Secure. With the proliferation of Bring Your Own Device (BYOD) policies, your business requires secure mobile device solutions that protect your data whether it’s deployed across multiple mobile service providers or on a variety of mobile operating systems. Mobile Device Management provides for remote wiping of data if your mobile devices are lost or stolen.

Security Awareness Training for Your Employees. This should be a formalized training on the latest threats and how to mitigate them. Security Awareness Training for your employees will reduce the risk to your organization’s data and IT systems and limit the chance of a data breach. Some compliance regulations specify the need for Security Awareness Training including HIPAA, PCI DSS, SOX, and FISMA.

Vulnerability Audits to identify security gaps in your computers, network, or communications infrastructure and develop appropriate mitigation countermeasures to protect them.

Penetration Testing. This is an analysis that focuses on where security resources are needed most. When accompanied with Vulnerability Audits they locate the weakest links in your network, identify and document weaknesses in your security, and remove them. Independent Penetration Testing and Vulnerability Audits will help you meet regulatory compliance standards like HIPAA, FINRA and PCI DSS.

Ongoing Updates to your Operating Systems and Software. Whenever there’s an opportunity to update, it’s important to do so. Rather than worrying about this yourself, your IT Managed Services Provider can include this responsibility in your overall IT Security Plan. This will safeguard your system from debilitating cyber attacks and keep your IT system running at peak performance.

There will always be overlaps between compliance and security guidelines but remember that IT security provides a more extensive assurance than IT compliance alone. For help with the unique IT security requirements your business faces, contact a certified IT Managed Service Provider in your area and ask for an assessment of your entire IT network.

Having Problems with Two-Factor Authentication for Office 365?

We noticed that some people are having problems using Microsoft Office 365 with two-factor authentication (2FA) (also known as multi-factor authentication).

Office 365 Two Factor Authentication

We have a few tips for you here.

First: It’s important to know that when your admin sets up 2FA for your Office 365 users, they must enable Modern Authentication (MA) for Exchange Online if users are accessing Exchange using Outlook 2016. (The versions of Microsoft Outlook before 2013 don’t support Modern Authentication.)  For details on how to enable MA for Exchange Online tenants, see Enable Modern Authentication in Exchange Online.

Second: You shouldn’t have any problem using 2FA with Microsoft’s mobile Office apps, Outlook Groups, Office 2016 desktop apps, and OneDrive for Business in Windows 10. However, other applications may be incompatible, so make sure you test all the apps in your organization before enabling 2FA.

How to Connect to Office 365 Security & Compliance Center PowerShell Using 2FA.

If you set up 2FA for tenant administrator accounts, they can’t sign in to Office 365 using PowerShell. Instead, you must set up a specialized account for administrators. To do this, you must install the Exchange Online Remote PowerShell Module and use the Connect-IPPSSession cmdlet to connect to Security & Compliance Center PowerShell.

Important note from Microsoft: You can’t use the Exchange Online Remote PowerShell Module to connect to Exchange Online PowerShell and Security & Compliance Center PowerShell in the same session (window). You need to use separate sessions of the Exchange Online Remote PowerShell Module.

This is what Microsoft recommends you do:

  1. Open the Exchange admin center (EAC) for your Exchange Online. See Exchange admin center in Exchange Online.
  2. In the EAC, go to HybridSetup and click the appropriate Configure button to download the Exchange Online Remote PowerShell Module for multi-factor authentication.
  3. In the Application Install window that opens, click Install.

Windows Remote Management (WinRM) on your computer should allow authentication by default. If basic authentication is disabled, you’ll get an error message. Now you should be able to sign into the Security & Compliance Center PowerShell by using 2FA.

After you sign in, the Security & Compliance Center cmdlets will be imported into your Exchange Online Remote PowerShell Module session and tracked by a progress bar. If you don’t receive any errors, you’ve done this successfully.

If not, and you receive errors, check the following requirements:

  • Limit your open remote PowerShell connections to three. This prevents denial-of-service (DoS) attacks.
  • Make sure the account you connect to the Security & Compliance Center is enabled for remote PowerShell. For more information, see Enable or disable access to Exchange Online PowerShell.
  • The TCP port 80 traffic must be open between your local computer and Office 365. It may not be if your organization has a restrictive Internet access policy.

How to Enable 2FA in the Office 365 Admin Portal

Two-factor authentication (multi-factor authentication) can be enabled for individual users or in bulk. Before continuing, be sure to install Microsoft Authenticator on your user’s mobile devices, (not Authenticator, a similar app from Microsoft but without support for push notifications).  Here’s what Microsoft says to do to enable 2FA one user at a time:

  • Log in to the Office 365 admin portal using an administrator account.
  • In the menu on the left of the portal, expand Users and Active users.
  • In the list of users, click the user for which you want to enable 2FA. Note that only licensed users can use 2FA.
  • In the user’s pane, click Manage multi-factor authentication under More settings.
  • On the multi-factor authentication screen, select the user account to enable, and then click Enable under quick steps on the right.
  • In the About enabling multi-factor auth dialog box, click enable multi-factor auth.

The MULTI-FACTOR AUTH STATUS should change to Enabled. Close the browser window and sign out of the admin portal.  

How to Enroll an Account for 2FA

Once the feature is enabled, the user must now enroll for 2FA, and sign into Office 365 with their username and password, and then click Set it up now on the sign in screen and follow Microsoft’s instructions below:

  • On the Additional security verification screen, select Mobile app
  • Select Receive notifications for verification
  • Click Set up
  • Open the Microsoft Authenticator app on your phone and click Scan Barcode.
  • Use the camera on your phone to scan the barcode in the Configure mobile app You’ll then need to wait a couple of seconds while the app activates the new account.
  • Click Finished in the browser window.
  • Back on the Additional security verification screen, click Contact me.

The user will receive a notification on their phone. They should open it, and they’ll be taken to the Microsoft Authenticator app.

  • Click Verify to complete the sign-in process.
  • Click Close in the Microsoft Authentication app.
  • In the browser window, they must enter a number to receive verification codes in case they lose access to the Microsoft Authenticator app and click Next.

Web-based and mobile apps can use Microsoft Authenticator app verifications for 2FA logins, but Office desktop apps require an app password.

This final step provides the user with an app password for these apps.

  • They should copy the app password by clicking the copy icon to the right of the password and paste it somewhere safe. Click Finished.
  • They’ll be prompted to sign in again, this time by verifying the login using the Microsoft Authenticator app.

Important note from Microsoft:  If you want to use only Multi-Factor Authentication for Office 365, don’t create a Multi-Factor Authentication provider in the Azure Management Portal and link it to a directory. Doing so will take you from Multi-Factor Authentication for Office 365 to the paid version of Multi-Factor Authentication.

We hope this helps. It can be complicated to implement the proper settings for two-factor authentication in Microsoft Office 365.  If you have any problems doing this, feel free to contact the Microsoft Experts at Alltek Services in Central Florida at http://www.alltekservices.com or call 863.709.0709.

 

 

Who Is Providing IT Services for your Optometry Practice?

We all know that Optical Coherence Tomography was a gamechanger. It has allowed us to see the structures of the eye in a level of definition thought impossible earlier. As a result, we can diagnose pathologies like glaucoma, macular degeneration, and diabetic retinopathy years earlier than we could previously. This level of reliance on technology has led to a higher level of patient care and better patient outcomes.

Optometry Practice Computer Support

But along with that exceptional patient care has come a challenge that optometrists were not expecting – care of technology.

Optometry has not been immune to the tectonic shift that has impacted nearly every industry and every other branch of medicine. Technology is changing the entire process of practicing medicine, from the front office and scheduling to diagnosis and treatment.

Take a look around your office. Nearly every piece of equipment is connected to a computer, and the instruments that aren’t now will likely be replaced with newer technology within the next few years.

With all this technology in your office, you have a choice.

You Can Run Your Practice, Or You Can Run Your Technology – But You Can’t-Do Both.

So, what do you do?

There’s no upside in going back to manual diagnosis equipment, so something has to be done.

Here’s the answer.

Partner with an IT support company that specializes in the diagnostic instruments, software, and front office needs of the optometry practice.

By turning over the maintenance, management, and monitoring of your in-house technology to a competent, IT support professional you will remove the burden from your shoulders and give yourself and your staff the seamless, safe IT experience you are seeking.

An IT Support Team That Specializes In The Technology Utilized By Optometry Offices Will Provide Your Business With These Significant Advantages.

  • A single point of contact for any technical question or issue
  • An individual to deal with technology vendors, equipment purchases, and third-party integrations
  • A fast-response team for any technology-related workflow disruption
  • An IT consultant that will help you squeeze all the efficiency possible from your technology
  • An easily-budgeted monthly payment for comprehensive, proactive IT support
  • A secure IT environment that works well for your employees and protects your patient data
  • A HIPAA IT advisor that will help you keep your technology strategy in line with legislation

Setting Up a New Practice?

There may be no time that is more daunting than the setup of a new optometry office. On day #1, you’re sitting there on cardboard boxes eating pizza, talking with co-workers, and staring at empty shelves that will – within days – be filled with glasses and other product.

The computers, monitors, and servers show up on day #2 or #3, and you stare at those boxes thinking, “What have I gotten myself into?”

For a fleeting moment, you want to take your old, manual Phoropter into a testing room and hide forever from technology.

But you know that’s not terribly realistic.

By day #5 you’ve hired someone to come in and get your front-office computer system set up. But then a truck pulls up with the OCT, Keratometer, Slit Lamp, Binocular Indirect Ophthalmoscope, and your Retinal Camera – and you know that you are in way over your head.

Sure, each of those pieces of equipment has manufacturer reps that will come and get them set up, that’s not the problem.

The problem is getting it all working together and keeping all the moving parts from “bumping” into each other along the technology highway on your way to top-notch patient care.

That’s when you realize that the guy who set up your front office likely isn’t up to the job of keeping all this technology running flawlessly and secure against cyber-intrusion. So, you pick up the phone and call a company with years of optometry IT experience – a company like NOVA Computer Solutions.

So, on day #6 you put in the phone call to learn more about NOVA Computer Solutions, and on day #7 they are there to take IT management off your shoulders and to coordinate with your instrument and software vendors to ensure that everything works perfectly for your launch date.

Have An Existing Practice And Wondering If Your Current IT Support People Can Handle The Move To AI And Machine Learning?

If you’ve been to the trade shows you know that the next step in technology for optometrists is going to come in the form of artificial intelligence and machine learning. Is your current IT services team preparing your business to leverage this shift for your competitive advantage and to enhance patient care?

If not, it’s likely time for a change.

In the next year or two, Artificial Intelligence (AI) will be harnessed to assist optometrists in clinical decision-making. How?

  • Enabling high-volume practices to move patients through the process with more efficiency
  • Reducing the risk of misdiagnosis
  • Providing you with the information to make higher level, specialized opinions regarding diagnosis and treatment
  • Enabling you to make better, faster diagnosis
  • Analyzing big data for patterns – image data, blood test data, field of vision data
  • Take better imaging to see indications of pathologies much earlier than previously possible

The combination of AI and machine learning will be powerful for your patients as wearable tech begins to emerge on the marketplace, augmenting the sight of your patients through optic recognition of objects and auditory information. This technology will learn objects and faces enabling your patients to have a better quality of life – much like the hearing aid did for patients with auditory deficits.

In the end, AI and machine learning will not replace what you are already doing to help your patients, but they will be the tools that will be leveraged in the next few years to assist you in your office to make more accurate decisions in shorter timeframes and to provide revolutionary options to your patients.

If your current IT support personnel in the Northern Virginia area aren’t up to the challenge of the complex technology of your office – now and down the road – make the switch to NOVA Computer Solutions. We have a deep background in serving offices like yours in the healthcare field.

Want to read more about NOVA Computer Solutions? We have more for you here.