Incorporating the IoT to Improve Connectivity to Your Customers  

IoT Business

Learn how the advent of the Internet of Things has improved device connectivity and enabled businesses like yours to delivery consumer-driven solutions.  

IoT Business

The Internet of Things (IoT) was first conceptualized in 1982 through the internet connection of a Coke machine at Carnegie-Mellon University which was able to report inventory levels and the temperature of vended sodas. From this beginning 37 years ago, IoT has led to greater connectivity between all types of devices for the purpose of providing and sharing data. What would have been unimaginable 50 years ago in our parent’s and grandparent’s time has been realized today as televisions, refrigerators, telephones, and other types of consumer electronics have been enabled to talk to one another.

IoT has also helped businesses like yours learn a lot about your customers. The way in which consumers interact with IoT-enabled devices provides businesses with valuable data which can be used to transform products and services and solidify customer loyalty. This leads to the development of additional products, increasing the things-to people ratio, which is the amount of consumer products owned per person. As the things-to-people ratio continues to grow, businesses have seen the development of smart homes, smart phones, autonomous vehicles, etc., as well as an increase in the generation of data which enables machine learning and greater human-to-computer interactions.

This white paper is an exploration of the advances in IoT and how it is moving greater automation of connectivity. This automated connectivity is critical as the number of IoT devices grows, warranting cost effective ways to remove the complexity of these connections. Businesses understanding the importance of managing the connectivity of their IoT devices will be best positioned to gain market share.

What is the Internet of Things (IoT)?

A simple definition of Internet of Things is the ability of all things, people, machines, objects, etc. to transfer data between each other over a network. Each of the things interacting through the IoT network are given what is called a unique identifier (UID), which is a label or identifier assigned to the IoT things (i.e. people, machines, objects).

IoT connectivity is responsible for moving the number of connected devices from millions to billions. According to business consultancy groups McKinsey and Gartner, there are more than 26.7 billion IoT connected devices in 2019. The number of things to people in 2020 is projected to be 26 times more in 2020, while the number of connected devices will grow by three times as many or 75.4 million in 2025. The popularity of IoT can be seen in the use of smart and connected devices in the home. This includes applications such as smart thermostats, smart locks, and smart refrigerators. Smart security, one of the poplar home uses for IoT connectivity, has a market expected to grow to $22 billion by the year 2021. Additional markets expected to grow as a result of IoT are home entertainment systems and energy management technology.

How IoT Has Spawned Greater Connectivity

The global IoT market is worth $1.7 trillion in 2019. Of this amount, 35 percent or $595 billion of this value is attributed to hardware, such as smart home peripherals, smart phones, etc. Countries North America, Western Europe as well as China make up two-thirds of the installed IoT devices. It is also worthy to note that, on average, 127 new IoT devices are connected to the internet every second across the globe. Industry is also gravitating toward a greater use of IoT connected devices. Industrial IoT, which comprises 17 percent of the IoT related projects on a worldwide basis, has a market value projected to reach $110 billion in 2020.

Growth of Personal Digital Assistants

The development of new devices has advanced connectivity and has also been responsible for this growth. Over the past years, the advent of personal digital assistants (PDAs) or virtual assistants, from Apple’s Siri, to Google Voice has meant less reliance on manual typing and a greater dependence on voice assistance. The global intelligent PDA/voice assistance market was worth $2.4 billion in 2018and is expected to increase a total composite average growth rate (CAGR) of 40.4 percent for the period (2018 – 2025).

IoT Growth in the Healthcare Industry

The healthcare industry has been a direct beneficiary of IoT connectivity. Such innovations as robotic process automation (RPA) and artificial intelligence (AI) have helped healthcare sector providers diagnose disease, manage chronic conditions, and bring the cost of care for patients and providers. The healthcare IoT market value was $60 billion in 2014 and expected to reach a value of $136 billion in 2021, a CAGR of 12.5 percent. Growth in the connected devices segment of the market is projected to be the best for the healthcare industry. Asia-Pacific countries are expected to experience a CAGR of 17 percent for the measuring period of 2015 – 2021. Why is IoT important to the Healthcare sector? It provides companies with the ability to grow therapies and processes useful in meeting needs and improving healthcare outcomes through improved:

  • Monitoring of patient health
  • The operation of healthcare clinics
  • The management of workflow
  • Imaging connectivity
  • The measurement of the effectiveness of fitness, health and wellness programs
  • The development of new drug therapies

IoT +37 Years: What Does the Future Hold for Connectivity

The future of IoT is more than bright. The explosion in the growth of IoT connected devices, over 300% between 2019 – 2025, is forcing businesses to invest in this technology to experience a cut of the nearly $500 billion in profits generated from more than 2 billion devices in use in 2019 alone. Companies are maneuvering to position themselves as leading innovators in the development of IoT devices and products. For example, Google invested $3.2 billion to purchase Nest products and paid another $2.1 billion to acquire FitBit, in a bid to compete with competitor Apple’s Apple Watch. These acquisitions are strategic moves designed to gain further control of the IoT market and offer an array of products which can capture valuable consumer data and further the development of needed products.

IoT has not reached its zenith in terms of depth or breadth of market. What was thought to be the limit when smartphone technology was first introduced to the market more than 25 years ago on August 16, 1994 (IBM’s Simon Personal Communicator), the world and consumers have seen an astronomical amount of growth in the number of devices (“things”) with the capability to interact with us and each other to provide important data and operate free of human-to-computer interaction. Automated homes equipped with functions which can clean your floors, issue notifications when you are running low on milk, provide real time video and alerts when an intruder approaches your home are more than the dreams of 1960s science fiction writers like Isaac Asimov and Philip K. Dick.

Bottom Line

Businesses that learn to involve themselves in IoT connectivity will find themselves at the leading edge of this technological advancement. IoT means a greater opportunity for profitability through the mining of data and predictive analysis provide by data scientists to determine consumer interests, wants, and needs. The application of IoT in a business setting helps businesses leverage knowledge gained from their customers in ways unforeseen when the internet was first made available to the general population. IoT connectivity leads to higher profits and better consumer loyalty, as seen in the rapid growth of IoT’s market value.

Businesses will also come to understand that improvements in their IoT offerings will lead to improved employee morale. IoT connectivity provides businesses with valuable consumer data which in turn leads to the creation of products designed to improve quality of life. The data gleaned from IoT devices can be synthesized efficiently and seamlessly, creating a data-driven environment which reduces employee stress and leads to greater creativity. This is another benefit IoT connectivity provides your business and its bid for greater profitability.

It is important to recognize that any limits on IoT connectivity are those which consumers set. A greater reliance and dependence on digital devices to provide us with the comforts of daily living will be tempered by attempts by hackers and other nefarious actors to compromise these machines for their personal gains. Proper monitoring and safeguards must be put in place; businesses must constantly gauge consumer interest for the next best thing and balance that desire against the ability of that “thing” to provide a solution and not be another gadget that is a potential hazard. A proper read of the data IoT devices provide will help guide business toward smart development in keeping with the dramatic increase in value in the IoT market, leading to better products, happy consumers, engaged employees, and a better envisioned world.

Which Cloud Storage is Right For Your Business

Cloud Storage

Don’t Be Confused When It Comes to Cloud Storage Options

Cloud storage helps your employees share and collaborate like never before. Check out these three popular cloud storage solutions to find the one best for you!  

Cloud Storage

Businesses are making the switch from physical servers to cloud storage to increase productivity and streamline file-sharing capabilities. This short review looks at three of the most popular cloud storage options, OneDrive, Dropbox, and Google Drive, comparing their storage capacity, file-sharing capabilities, and pricing.

All three of these cloud storage solutions offer various plans for both personal and business use. OneDrive and Google Drive also have options to bundle cloud storage along with access to online versions of standard office applications. In this review, we will look only at the lower-priced standalone cloud storage business solutions available from OneDrive and Dropbox and the Business and Enterprise solutions from Google Drive that do include access to GSuite applications.

OneDrive from Microsoft

OneDrive has two tiers of dedicated cloud storage. Plan 1 costs $60 a year and gives you 1 TB of cloud storage. You can opt for Plan 2 at $120 per year if your business has five or more users, and you need unlimited storage. OneDrive does not offer per month pricing. There is a 15 GB limit per individual file.

When it comes to collaboration, OneDrive shines. It is easy to access stored files directly from the Microsoft ecosystem of products, or use the built-in search and discovery tools to find the files you need. Share individual files securely with a link and set permissions to prevent unauthorized changes. Plan 2 also comes with upgraded security, including data-loss prevention, to help you to monitor and protect your confidential information.

Dropbox

Businesses with three or more users can choose either the Standard or Advanced business plan from Dropbox. The Standard plan comes with 3 TB of cloud storage and costs $150 a year or $15 monthly. The Advanced plan is $240 a year, or $25 monthly. With a file transfer limit of only 2 GB per file, Dropbox’s Standard plan may not fit your needs, but its Advanced plan does allow up to 100 GB transfers.

Many, but not all, popular business applications are already configured to connect with Dropbox. Users have the option to share files through a secure link or to use Dropbox Spaces to allow other employees access. Administrators can create private groups for members to share their work.

Google Drive

Google Drive offers a Business plan for $12 a month and an Enterprise Plan for $25 a month. Both come with only 1 TB of storage unless you maintain five licenses. Then you receive unlimited storage. The maximum size of an individual file is 5 TB.

Both plans let you share files with links, and admins can set security controls to manage file permissions. The Enterprise plan offers data loss protection and improved security options.

For most businesses, OneDrive makes the most sense. It is already optimized to work with the Microsoft applications you probably already use. The only major drawback is the 15 TB limitation on file transfers, but this restriction won’t affect most businesses.

5 Ridiculous Ways Technology Transforms Your Industry

Technology Transformation

Incredible Ways Technology Has Changed How We Do Business

How has technology transformed your industry? Explore 5 important ways technology has recently changed how we do business, delight customers and grow businesses  

Technology Transformation

It doesn’t matter which industry we’re in. Technology is a must. It makes things faster, safer and better when used right. It can propel our businesses and leave competitors in the dust. But many businesses are simply unaware of what’s out there and just how accessible it is to any size business. Here are five incredible types of technology that are completely reshaping how we do business.

1. Big Data Revolutionizes Data-Driven Decisions

As business leaders, we’ve always made decisions based upon the available data. But more recent advancements in data collection and analysis have made it easier and more cost-effective to gather data and put it to work. We can make smarter decisions about the direction of our companies where we once had to rely solely on gut instinct.

We can enhance customer experiences to not only increase sales but to raise that net promoter score, building trust, loyalty and powerful word-of-mouth.

2. We Reach Customers in More-Effective Ways

87% of purchases now begin online. This doesn’t mean they buy online, just that they found the product or service online.

Digital marketing technology is a business technology that has transformed how we connect with customers. We can now more precisely target audiences to enhance the relevance of our ads to specific customer bases.

Thanks to the pay-per-click model, we don’t pay for advertising that doesn’t work. And thanks to optimization tools we continually improve strategies to find what does work.

Digital marketing allows us to reach customers where they find new products and services through:

  • Search engines
  • Social Media
  • Review Websites
  • Influencers

3. Virtual Reality Gives Employees Real-World Training

From healthcare to aviation to manufacturing, virtual reality (VR) and augmented reality (AR) are helping schools and businesses train employees in very lifelike situations. Employers can help employees become more comfortable in likely scenarios by allowing them to experience it in an artificial environment first. They can learn how candidates may perform at their jobs before sending that job offer to get the best people into important roles.

4. Enhanced Business Continuity Tools Reduce Down-time

From more effective ways to keep business and customer data safe to data backup to re-routing of important functions to remote locations, advancements in technology are making it easier for businesses to both avoid disasters (physical and virtual) and keep moving when disaster strikes.

Developing a strategy, deploying tools effectively and putting a plan into action, of course, take know-how, but those involved in business continuity planning now have a wider range of tools for the business continuity tool belt.

5. Better Technology for Less Cost

It’s not news to anyone that technology gets cheaper the longer it’s in use. And by now many amazing technologies have been around long enough that they’re getting very affordable, even for small business. Yet, many businesses still aren’t taking advantage of them because they don’t know what’s out there.

That’s why it’s important to work with technology experts who can introduce you to technology you’ll find useful to cut costs, enhance productivity, delight customers and more. To learn more about how technology is disrupting every industry, follow our blog.

Quickly Unlock Useful iTunes Store Applications that Are Blocked in Your Country

Unblocking App Store

Unblock Geo-Restricted App Store or iTunes Content in a Few Clicks

Discover how to quickly gain access to geoblocked apps via the App Store or iTunes with a few simple clicks whether you’re on on an iPhone, iPad, Mac or PC.

Unblocking App Store

Apple’s App Store and iTunes apps give you access to thousands of great games, utilities and social connections. But there are thousands more you can never access due to geographic restrictions.

Why Are Certain Apps Blocked?

Location-based restrictions, known as geoblocking, are actions taken by companies or government regulators. They restrict access to content, including App Store apps, based on your location. You can experience these issues on sites such as YouTube or platforms such as Netflix, where certain content is unavailable to certain users, often due to licensing issues or other legal issues.

Geoblocking is usually done by tracking the unique identifiers known as Internet Protocol (IP) addresses. Any request you make to a site or app includes your IP address so the pinged computer knows where to send the requested content. IP addresses are allocated to internet service providers (ISPs) to distribute to their customers and reflect the geographic location of the computer, smartphone or another connected device.

Why Unblock Geoblocked Content?

There are many valid reasons for wanting to access geoblocked content. You may be visiting or living in another country and want to connect with content and functionality unique to your country. Maybe you need to access content that is only available via an app that is restricted at your current location. You might want to compare content presented on different versions of an app.

No matter what the reason, geoblocking can cause frustration for those wanting to access something they can’t connect to. Fortunately, there are some easy ways to unlock this content.

How Do I Unlock Geoblocked Content?

Here’s a step-by-step guide to unlocking iTunes and App Store content in another country. No matter which method you use, be sure to cancel any subscriptions to Apple Music, iTunes Match and other apps associated with your Apple ID.

  • On an iPhone or iPad
    • Open Settings > [Your Username]
    • Click on iTunes & App Store
    • Tap on your Apple ID. Authenticate if asked
    • Click on View Apple ID
    • Select Country/Region
    • Select Change Country/Region
    • Choose a new country, click on Next
    • Accept the Terms and Conditions
    • Enter your payment method
  • On a Mac or PC
    • Open iTunes
    • Click on Account > View My Account
    • Sign in using your Apple ID
    • Press Enter or click on View Account
    • On the Account Information page, click on Change Country or Region
    • Click Agree to the terms and conditions
    • Enter a new payment method
    • Click Continue
  • From your Apple ID profile
    • Log on to your Apple ID account profile
    • Scroll to Account
    • Tap on Country/Region
    • Choose your new country or region. Click Continue when asked to confirm your new selection

Does Unblocking Content Allow Access to All Apps?

The method described above only works for free apps available for iOS devices. If you want to access paid apps, you’ll need to enter a payment method — and billing address – for the country

Switching from one country identity to another on iTunes or the App Store is complex, but can be done, by following these steps:

  • Open App Store > Apple ID
  • Click on Sign Out
  • Open Settings/General
  • Click on Language & Region
  • Select Region
  • Select a new country or region and create a new account by finding an app you want to download in the new country
    • Tap on the app. If a screen pops up that the item is not available, click on Change Store
    • Go to the app listing and tap Get > Install
    • Click Create New Apple ID
    • Select the new country or region and complete the Apple ID creation steps
    • Select None under Billing
  • Switching between stores is now possible by signing out of one iTunes or App Store account and signing back in via another

Accessing content in other countries can be critical for many users. With a few taps, you can open up a world of opportunities.

Communicate Consistently With Customers About Their Technology Needs and Your Value

MSP Customer Communication Leads to Deeper Long-Term Retention

Discover why it’s important that your managed services provider develops a regular communications schedule with each customer and what messages to convey.

MSP Communication

Managed services providers (MSPs) know that customer retention is a critical element of business success.

Communicating with your MSP customers is a must. But knowing how, when and what to communicate makes a difference.

How Frequently Should We Communicate with MSP Customers?

The frequency of communication is as much an art as it is a science. There may be some customers, especially those who are new, in the midst of a major project or in the throes of strategic planning, when more frequent contact and communication is necessary.

Face-to-face communication is the most effective means of communication, allowing for both a better give-and-take and a clearer interpretation of body language.

Ideally, you’ll schedule at least monthly in-person communication with your customers, meeting both with principals and other employees to understand what’s working and what could be improved. This communication, which includes a healthy dose of active listening, helps your customers feel heard, valued and respected, even if it’s an informal conversation over coffee and doughnuts.

What Brings Value to MSP Customer Communications?

Your customers look to you as more than a service provider. You’re also a valued advisor. You want your communications to have several elements that can bring value to your customers and how they perceive their relationship with you. These do not need to be a sales pitch, and usually should not be, but rather opportunities to demonstrate your expertise and insights, including:

  • Identifying solutions before you’re asked. If your client has, for example, recently had several cyberattack attempts that were the result of phishing attempts, you may want to suggest a heightened approach to employee education, including campaigns that test their responses to sample attack emails.
  • Looking forward. You want to provide insights on technology trends, emerging solutions and challenges, whether it’s a new version of software, regulatory changes affecting their business or the sunsetting of an operating system. Providing information that helps the customer consider the possibilities is a compelling way to demonstrate your value. These conversations can often unearth concerns and priorities that previously were not expressed.
  • Find synergies and partners. Look for connections and introductions you can make among your customers. You can also identify opportunities for partnerships or bartering opportunities, such as working with a printing company client to produce signage and business cards in exchange for a discount on provided IT services.

Value-added conversations that help your customers think in new ways are a powerful way of deepening customer relationships.

What Points Are Worth Repeating to MSP Customers?

One of the greatest outcomes of better customer communication is the opportunity to reinforce high-value and valuable services that are already being used or possible. Your communication should regularly reinforce some of the core values of working with a managed services provider. Driving these points home helps to make renewals, upgrades and the purchase of new services much easier.

Those key points are small reminders of why it makes sense for your customers to work with you, including:

  • Cost savings. Produce and walk your customers through how their managed services are reducing costs through improved efficiency, fewer downtime costs, lower operational costs for data centers and reduced internal IT staffing
  • Predictable costs. Customers need to be reminded that a fixed monthly cost for a range of IT services — help desk, vendor management, storage, disaster recovery, cloud hosting and security — means more budget certainty and fewer unanticipated technology expenses.
  • Less downtime. MSPs should tout their reliability and the high levels of uptime for services and systems. While these may be contractually mandated, it’s still an effective reminder of how committed your company is to their business operability levels.
  • Insurance. People and businesses purchase insurance to protect what matters most. That’s one way to frame managed services: insurance for your most critical systems, operations, processes and data.

A strategic approach to customer communications pays major dividends with regular, trusted and valued discussions.

Who Wants to Become Part of an Elite Group of Business Executives?

Elite Business Group

Who wants to move past being a typical company with lackluster cybersecurity measures that WILL eventually lead to a data breach?

Elite Business Group

Welcome to the progressive group of business executives who take their reputation, their customers, and ultimately, their livelihood seriously. At this point in time, only 32% of executive board members are briefed on their company’s cybersecurity on a quarterly basis. What difference does their involvement make? Studies show 70% of breaches result from people and process failures within the company. This 32% of executive board members account for a unique group of people who want their business to thrive. They don’t settle for lackluster cybersecurity measures that will be their downfall.

And now we welcome you to join them…

Your internal information technology person or team will certainly thank you for advocating for more when it comes to cybersecurity. Why? Because they know the risks. Sophos found that the average cost of a ransomware attack on businesses is $133,000. Investing in cybersecurity now can save you hundreds of thousands later on.

{company} will help you reach a level of advanced cybersecurity wherein you can rest assured knowing you’re at a low risk for becoming yet another victim of an attack. If you are seriously motivated to become part of an elite group of business owners, you will be glad to hear that we’re able to make sure:

  1. Your board of directors is fully involved in all of your cybersecurity efforts
  2. Your entire staff (everyone on your payroll) is aware of proper policies and procedures
  3. Your complete infrastructure is protected with the right cybersecurity solutions

These 3 simple factors are absolutely crucial to setting you apart from the majority of companies with lackluster cybersecurity measures.

Our offering is based on more than simply implementing the right cybersecurity controls controls, but on helping a select group of business executives set themselves apart from the rest.

We are well-aware that this offering is not something every business executive will respond to, but the ones who do will learn the behaviors, strategies, and policies necessary to persevere for years to come.

Cybersecurity Ventures found that another organization will fall for a ransomware attack every 14 seconds. We looked at the average cost of those ransomware attacks above: $133,000. For many, this is a hard cost to bounce back from. Our team will help you learn the behaviors, strategies, and policies necessary to persevere for years to come. You’ll stay safe from:

● Malware

● DNS attacks

● Email scams and phishing

● Spyware

● Viruses

● Data leaks

● Ransomware

● Internal threats

What makes us the right choice to help you achieve all of this? Since 1988, we’ve been combining all of our expertise, experience, and different perspectives with the information we’ve gathered working with a multitude of companies to create an offering that works. We’re backed by:

  • Multiple industry awards, including MSP501, the Inc. 5000, the CRN MSP 500, and more.
  • Multiple industry certifications, including Microsoft, HP, VMware, EMC, Fortinet, and more.

So what do you need to do?

If you’re ready to become part of an elite group of business executives, call me right away at {phone} or send me an email at {email} to talk about our offering. The behaviors, strategies, and policies necessary to persevere for years to come are YOURS if you’ll take them.

P.S.

If you’re not ready to become part of an elite group of business executives, at least take advantage of our FREE dark web monitoring – available only to the next 14 companies that request it.

This is a HUGE opportunity to find out what sensitive data of yours might be lurking on the dark web:

  • Leaked data from employees
  • Financial information
  • Trademark and copyright infringements
  • And more

Call {phone} or email us at {email} to claim your FREE dark web monitoring before we run out of availability.

 

Security Checklist for Business

Business Security Consultant

Security Essentials for Business

Cybercrime is on the rise, and businesses must be proactive with their cybersecurity programs. Learn what to look for when choosing an MSP for your organization.  

Business Security Consultant

Cybercrime is on the rise, and businesses must stay on top of their data security. A managed services provider (MSP) can help protect your organization’s data from breaches and cyber attacks. However, not all MSPs offer the services and features businesses need to stay on top of the latest threats. Below is a checklist you can use to decide if an MSP provides the optimum value in the short and long term.

Proactive Protection

Every MSP worth considering will have a proactive process in place to minimize issues and quickly resolve problems as they arise. Common red flags include a break/fix pricing model and overage charges. These usually point to an MSP that operates inefficiently and doesn’t prioritize your time, money, or security.

Below are some green flags that point to proactive MSP:

  • They provide you with up-to-date security software that you can use right from your desktop.
  • They provide round-the-clock administration of your network and servers.
  • Their help desk is easily accessible and includes a comprehensive knowledge base.
  • They communicate and implement an IT strategy that fits how your business operates.

Fast Round-the-Clock Response

Smaller MSPs may not have enough staff to respond to issues in a timely manner, let alone resolve them efficiently. Data travels 24/7, and you need an IT solution that can help you at any hour. Experienced MSPs employ a large team of IT professionals to ensure that all of their customers receive prompt service. They are also more likely to use state-of-the-art tools to detect, prevent, and resolve issues before they threaten your data.

A Team of Experts

Nearly every MSP will claim to be expert IT gurus. But talk is cheap, and failing to delve further into an MSP’s qualifications may cost you. Here are a few indicators that an “expert” MSP lives up to their advertisement:

  • They have a team of experts that specialize in every aspect of cybersecurity including software, hardware, cloud services, and networks.
  • They provide regular training and certification programs to their employees and have low turnover.
  • They document all services and processes provided.

Personalized Security Evaluation

Lesser MSPs will sit back and wait for you to call them about an issue. A reliable MSP will analyze your organization and create a strategic program that addresses its strengths and weaknesses. They will share and review these documents with you to ensure you understand the state of your cybersecurity and goals moving forward.

Scalability

A smaller MSP may provide great value for the time being, but they may fall behind when your business grows. A high-quality MSP understands the needs of small businesses and large enterprises alike. They have the tools and personnel ready to adapt to your evolving needs and goals. They may offer multiple price tiers, but communicate each plan to you clearly before you sign up.

Value

Pricing alone is a poor indicator of the actual value an MSP provides. Some will undercut their competitors while providing far less value, while others may charge a premium for inflated solutions that you don’t need. On the other hand, trustworthy MSPs will offer a fair price and stick to it. Don’t let the numbers fool you. Examine the content behind the price tag and you’re sure to make a smart choice.

Reputation

You wouldn’t hire someone without checking their references, and you shouldn’t choose an MSP without reading reviews. Many MSPs will post customer testimonials on their website, but there’s no real way to verify their legitimacy. Criminals may even pose as MSPs to get their hands on your valuable data. Search for the MSP’s name on unbiased review sites and read comments on their social media pages. A strong candidate will have a high percentage of positive reviews and be active on social media to answer questions and provide assistance.

Hopefully, this guide has helped you make the best choice regarding your MSP. Don’t be afraid to refer to this list when interviewing MSP candidates. You’ll get a much clearer picture of their offerings and be better equipped to choose who to trust with your sensitive data.

Is Your Business Prepared to Take Action to Upgrade Windows OS Before January 2020?

Windows 7 End of Support

Is your business still using Windows 7? If so, it’s time to take serious action to upgrade to Windows 10 before the service cycle ends for this popular platform.  

Very early in 2020, there’s a situation occurring that has the potential to affect thousands of businesses across the US. No, it’s not a direct cybersecurity attack from a known threat vector. Instead, it’s the end of the functional lifecycle of one of business’s most beloved operating systems: Windows 7. While some businesses have been in denial that they needed to upgrade, it’s not unusual for small to mid-size businesses to still be running Windows 7 even with the deadline looming only a few months away. For the past 10 years, Windows 7 has provided a secure and stable OS for business, but regular patches and security upgrades will no longer be released for Windows 7 past January 2020 — leaving your computers open to the dangers of cyberattacks.

Don’t Put Your Business at RIsk

Hackers have been watching Windows 7 more closely as it nears the end of its lifecycle, looking for vulnerabilities that can be quickly exploited once maintenance has expired for the platform. While Windows upgrades are delivered every few years, they have a general window of a useful lifetime of 10 years. After that period, Microsoft eliminates free support and provides only very limited paid support options for your business. It’s not unusual for businesses to skip upgrading their operating systems and still be on a Windows 7 platform. As of 2019, there are still approximately 36% of computers accessing the internet from a device running Windows 7.

Steps You Can Take to Avoid the Impending January 2020 Deadline

Depending on the size of your business and how many computers are utilizing the Windows 7 operating system, there are a variety of options for upgrade. You can install updates on individual computers manually, and there are a few options for getting access to a free upgrade version of Windows 10. Unfortunately, you might find that your computers are not quite fast enough or new enough to handle an in-place upgrade and you might need to either purchase new machines or make adjustments to your current business machines to get them ready. Windows 10 has different operating system requirements than Windows 7 or even Windows 8, and might place too heavy of a load on older machines.

Don’t wait any longer to upgrade to the latest and most stable version of Windows operating system: Windows 10. With only a few months left before the end of the full maintenance cycle, Windows 7 is quickly becoming one of the most dangerous items in your technology landscape, a problem that can be quickly rectified by working with your local trusted technology solutions provider to create an upgrade schedule. If you aren’t comfortable upgrading directly in the few months that are left to your business, there are plenty of options for short-term maintenance that your proactive IT partner can help you explore.

Using the Cloud to Boost Business

The Cloud Business

Boost Business with the Cloud

Using the cloud offers a variety of benefits for your business. Find out more about how you can use cloud technology to boost business.  

The Cloud Business

The cloud has grown in popularity among businesses in all industries. However, if you have not already transferred your business’s data and operations to the cloud, you may wonder if this technology is really in your best interest to expend the time and energy you will need to invest in order to implement cloud computing.

Below are some of the ways the cloud can boost business for your company, making it well worth the investment.

1. The cloud saves you money.

Implementing the cloud for your business prevents you from needed to invest in the same expensive infrastructure and programming of a company with in-house operations. This can save your company a significant amount of money over time.
The cloud can also save your company money by eliminating the need for in-house IT personnel. When you make the move to cloud computing, all of the programs and services you use will be maintained by your provider. Thus, you won’t need your own full-time IT staff.

2. The cloud boosts productivity.

The programs and processes you are able to access when you utilize the cloud are often more advanced and efficient than those you could afford on your own. In addition, if you choose the right provider, your programs will also be more reliable and kept up-to-date at all times. This leads to enhanced productivity overall.

3. The cloud improves collaboration.

With the cloud, it is easier to connect with colleagues, share information and work on projects with others. These improvements lead to more collaboration within your company, which in turn improves outcomes.

4. The cloud grows with your company.

One of the best things about cloud computing is its scalability. You pay only for the services you need, making it much more cost-effective. These services can also be scaled up or scaled down easily when your needs change, allowing for easier growth.
Moving your company to the cloud may seem overwhelming at first, but the potential benefits are clear. If you are not already using the cloud, it is time to start exploring this option and considering how it can improve your business. Before making the switch, be sure to investigate different providers so you can find the one that offers the best services at a fair price.

The Evolution of MSPs and the Benefits of Using Them

Managed Service Provider

MSPs and How They Developed Over Time

MSPs provide specialized services to small businesses who may not be able to hire a full staff of professionals.  

Managed Service Provider

Small business owners with limited resources can’t always afford to hire the professionals they need to help manage their business. They have the same basic needs as larger companies, just on a smaller scale. The problem is that, unlike their larger counterparts, they don’t have the budget or the resources to allow for such extravagances. In an attempt to fill these needs, MSPs were formed.

What Is an MSP?

An MSP, or managed service provider, is a company or team of professionals that offers specialized services to small business. They can be hired on contract or to perform specific jobs. MSPs are made up of professionals who have the advanced training needed to provide a variety of services that fall within their industry. There are MSPs in almost every industry. Professional service providers from each MSP can be hired one at a time or as a team to ensure the right people are selected for each job.

Different Types of MSPs

There are several different types of MSPs. IT and security management are two of the most common. There are also MSPs that deal with digital marketing and data analytics that help small companies reach larger audiences with strategically targeted marketing plans. IT companies help small businesses by setting up their digital network and making sure it runs efficiently. While the IT professionals work to protect the company’s information, security management MSPs help to protect the outside. They can install security systems and provide video surveillance cameras that allow the owners to see their property day or night.

The Reason Behind Their Growth

The main reason behind the explosion of growth that MSPs are experiencing has to do with filling a niche. MSPs provide specialized services for an affordable price. The owner of the small business only has to pay for the amount of time used or the services that are provided. With little money in the budget for hiring someone full time, using an MSP allows for the business owner to get the services they need at a manageable cost.

Why They Are Needed

One of the main benefits of hiring an MSP to perform specific tasks is that allows the owner to do what they do best. Manage their business. By focusing all of their attention on their business, they are able to maintain continued growth. Many small business owners don’t have the knowledge or experience to handle certain parts of their business. Hiring an MSP team of professionals allows them to hire someone with the knowledge and experience they need only for as long as they need them. This means better control of their business and not worrying about going over their already tight budget.

MSPs have grown considerably over the last few decades. Small business owners no longer have to worry about their lack of experience costing them money. Now they can turn to the professionals they need to take care of the tasks that sometimes went overlooked in the past.