Incorporating the IoT to Improve Connectivity to Your Customers  

IoT Business

Learn how the advent of the Internet of Things has improved device connectivity and enabled businesses like yours to delivery consumer-driven solutions.  

IoT Business

The Internet of Things (IoT) was first conceptualized in 1982 through the internet connection of a Coke machine at Carnegie-Mellon University which was able to report inventory levels and the temperature of vended sodas. From this beginning 37 years ago, IoT has led to greater connectivity between all types of devices for the purpose of providing and sharing data. What would have been unimaginable 50 years ago in our parent’s and grandparent’s time has been realized today as televisions, refrigerators, telephones, and other types of consumer electronics have been enabled to talk to one another.

IoT has also helped businesses like yours learn a lot about your customers. The way in which consumers interact with IoT-enabled devices provides businesses with valuable data which can be used to transform products and services and solidify customer loyalty. This leads to the development of additional products, increasing the things-to people ratio, which is the amount of consumer products owned per person. As the things-to-people ratio continues to grow, businesses have seen the development of smart homes, smart phones, autonomous vehicles, etc., as well as an increase in the generation of data which enables machine learning and greater human-to-computer interactions.

This white paper is an exploration of the advances in IoT and how it is moving greater automation of connectivity. This automated connectivity is critical as the number of IoT devices grows, warranting cost effective ways to remove the complexity of these connections. Businesses understanding the importance of managing the connectivity of their IoT devices will be best positioned to gain market share.

What is the Internet of Things (IoT)?

A simple definition of Internet of Things is the ability of all things, people, machines, objects, etc. to transfer data between each other over a network. Each of the things interacting through the IoT network are given what is called a unique identifier (UID), which is a label or identifier assigned to the IoT things (i.e. people, machines, objects).

IoT connectivity is responsible for moving the number of connected devices from millions to billions. According to business consultancy groups McKinsey and Gartner, there are more than 26.7 billion IoT connected devices in 2019. The number of things to people in 2020 is projected to be 26 times more in 2020, while the number of connected devices will grow by three times as many or 75.4 million in 2025. The popularity of IoT can be seen in the use of smart and connected devices in the home. This includes applications such as smart thermostats, smart locks, and smart refrigerators. Smart security, one of the poplar home uses for IoT connectivity, has a market expected to grow to $22 billion by the year 2021. Additional markets expected to grow as a result of IoT are home entertainment systems and energy management technology.

How IoT Has Spawned Greater Connectivity

The global IoT market is worth $1.7 trillion in 2019. Of this amount, 35 percent or $595 billion of this value is attributed to hardware, such as smart home peripherals, smart phones, etc. Countries North America, Western Europe as well as China make up two-thirds of the installed IoT devices. It is also worthy to note that, on average, 127 new IoT devices are connected to the internet every second across the globe. Industry is also gravitating toward a greater use of IoT connected devices. Industrial IoT, which comprises 17 percent of the IoT related projects on a worldwide basis, has a market value projected to reach $110 billion in 2020.

Growth of Personal Digital Assistants

The development of new devices has advanced connectivity and has also been responsible for this growth. Over the past years, the advent of personal digital assistants (PDAs) or virtual assistants, from Apple’s Siri, to Google Voice has meant less reliance on manual typing and a greater dependence on voice assistance. The global intelligent PDA/voice assistance market was worth $2.4 billion in 2018and is expected to increase a total composite average growth rate (CAGR) of 40.4 percent for the period (2018 – 2025).

IoT Growth in the Healthcare Industry

The healthcare industry has been a direct beneficiary of IoT connectivity. Such innovations as robotic process automation (RPA) and artificial intelligence (AI) have helped healthcare sector providers diagnose disease, manage chronic conditions, and bring the cost of care for patients and providers. The healthcare IoT market value was $60 billion in 2014 and expected to reach a value of $136 billion in 2021, a CAGR of 12.5 percent. Growth in the connected devices segment of the market is projected to be the best for the healthcare industry. Asia-Pacific countries are expected to experience a CAGR of 17 percent for the measuring period of 2015 – 2021. Why is IoT important to the Healthcare sector? It provides companies with the ability to grow therapies and processes useful in meeting needs and improving healthcare outcomes through improved:

  • Monitoring of patient health
  • The operation of healthcare clinics
  • The management of workflow
  • Imaging connectivity
  • The measurement of the effectiveness of fitness, health and wellness programs
  • The development of new drug therapies

IoT +37 Years: What Does the Future Hold for Connectivity

The future of IoT is more than bright. The explosion in the growth of IoT connected devices, over 300% between 2019 – 2025, is forcing businesses to invest in this technology to experience a cut of the nearly $500 billion in profits generated from more than 2 billion devices in use in 2019 alone. Companies are maneuvering to position themselves as leading innovators in the development of IoT devices and products. For example, Google invested $3.2 billion to purchase Nest products and paid another $2.1 billion to acquire FitBit, in a bid to compete with competitor Apple’s Apple Watch. These acquisitions are strategic moves designed to gain further control of the IoT market and offer an array of products which can capture valuable consumer data and further the development of needed products.

IoT has not reached its zenith in terms of depth or breadth of market. What was thought to be the limit when smartphone technology was first introduced to the market more than 25 years ago on August 16, 1994 (IBM’s Simon Personal Communicator), the world and consumers have seen an astronomical amount of growth in the number of devices (“things”) with the capability to interact with us and each other to provide important data and operate free of human-to-computer interaction. Automated homes equipped with functions which can clean your floors, issue notifications when you are running low on milk, provide real time video and alerts when an intruder approaches your home are more than the dreams of 1960s science fiction writers like Isaac Asimov and Philip K. Dick.

Bottom Line

Businesses that learn to involve themselves in IoT connectivity will find themselves at the leading edge of this technological advancement. IoT means a greater opportunity for profitability through the mining of data and predictive analysis provide by data scientists to determine consumer interests, wants, and needs. The application of IoT in a business setting helps businesses leverage knowledge gained from their customers in ways unforeseen when the internet was first made available to the general population. IoT connectivity leads to higher profits and better consumer loyalty, as seen in the rapid growth of IoT’s market value.

Businesses will also come to understand that improvements in their IoT offerings will lead to improved employee morale. IoT connectivity provides businesses with valuable consumer data which in turn leads to the creation of products designed to improve quality of life. The data gleaned from IoT devices can be synthesized efficiently and seamlessly, creating a data-driven environment which reduces employee stress and leads to greater creativity. This is another benefit IoT connectivity provides your business and its bid for greater profitability.

It is important to recognize that any limits on IoT connectivity are those which consumers set. A greater reliance and dependence on digital devices to provide us with the comforts of daily living will be tempered by attempts by hackers and other nefarious actors to compromise these machines for their personal gains. Proper monitoring and safeguards must be put in place; businesses must constantly gauge consumer interest for the next best thing and balance that desire against the ability of that “thing” to provide a solution and not be another gadget that is a potential hazard. A proper read of the data IoT devices provide will help guide business toward smart development in keeping with the dramatic increase in value in the IoT market, leading to better products, happy consumers, engaged employees, and a better envisioned world.

Why Managed Detection and Response is a Valuable Tool for Small to Medium Businesses

Managed Detection

Managed Detection and Response could be the solution businesses are looking for in a world where cybercrime is on the rise and security experts are hard to find.  

Managed Detection

Cybersecurity is becoming much more than just a buzz word as cyberattacks on businesses increase and companies face the challenge of finding skilled cybersecurity professionals. By 2022, there could potentially be as many as 1.8 million unfilled cybersecurity jobs, a pain point for many small to medium businesses.

While cybercrime continues to threaten these very businesses, many are wondering if there is a solution to these challenges. How does a company protect significant amounts of data with limited IT and security staff? The answer comes in the form of specialized teams of security and threat analysts, or Managed Detection and Response.

Managed Detection and Response (MDR)

Similar to other Managed Service Providers, companies that specialize in MDR work to provide cybersecurity support to companies that are either lacking skills or time to manage security. What makes Managed Detection and Response unique is its comprehensive approach to dealing with threats.

MDR requires both technology and human analysis to effectively and proactively detect, remediate, and eventually eliminate cyber threats. Where other providers offer an overall software and hardware-based alert system, they are often limited in their ability to respond to, research, and diagnose the number of alerts that happen daily.

With managed detection and response, analysts sift through alerts to determine if they require action. When a response is required, they offer immediate support in resolving the issue and determining its source so that a threat of that type is less likely to occur again.

MDR also takes a proactive approach to threat detection—also called threat hunting—that helps companies determine the overall state of their cybersecurity measures. Specialized analysts are able to research why or how a threat is occurring, resulting in a more comprehensive solution. This same skill set allows them to see beyond the individual incident and understand the greater need behind your network, server, and endpoint data protection.

Improving Your Cybersecurity Defenses

While cyberattacks on big companies dominate the news headlines, it is small to medium businesses that are facing the majority of threats—and they are doing it unprepared. At least 43% of cyberattacks are directed at small businesses, but very few are prepared to deal with the onslaught. On average, these attacks cost businesses $200,000, which is more than many of them can handle.

Managed Security Services provide necessary firewall and perimeter protection for your network, and prove to be helpful in providing alerts when anomalies arise. But the amount of protection most companies need can only come in the form of a specialized and highly trained in-house security team or an MDR.

As cybercrime continues to increase, protecting more than just your company’s network perimeter will be key to improving your cybersecurity defenses. Finding and outsourcing your security needs to Managed Detection and Response could be the best way forward in a world where cybersecurity is an essential part of your company’s future.

How to Hire Qualified Computer Specialists

Computer Repair

Need to Hire a Computer Repair Specialist? 5 Criteria to Consider

Are You Ready to Hire a Computer Repair Specialist? Read about the 5 Criteria You Need to Evaluate to Avoid Hiring the Wrong Person and Costly Mistakes  

Computer Repair

Computer use in the U.S. has grown exponentially in the last decade. Over 15 million computer devices were shipped out to users per year in 2003, according to industry data. That amount rose to an astonishing 65 million per quarter in 2015. With that many devices in consumers’ hands, computer repair specialists are a must for personal and enterprise users when something goes wrong. However, when it comes time to decide who to hire, knowing what criteria to look for can mean the difference between a mediocre and an excellent result.

Experience Levels

When deciding to hire a computer repair specialist or vendor, ask about the length and type of experience the specialist has. A specialist that has years of experience with the types of devices your organization has is ideal. If hiring a specialist from a local or national vendor, ask how employees or contractors are selected. Some vendors, for example, will only hire contractors that have successfully completed various industry certifications.

Education and Training

Hiring specialists that possess a formal degree in computer science or information systems can help improve the quality of service you receive. Industry certifications specific to general computer repair and troubleshooting, Apple, and Microsoft devices can also help. Specialists that keep up to date with industry trends and changes through continuing education courses is another good sign you will receive excellent service. Yet, industry certifications and degrees alone are not as important as years on the job and skills.

Device Types

Take a look at what types of devices your organization has and what devices require ongoing or periodic support. Some repair technicians will be highly specialized in certain types of devices, such as tablets or desktops. Repair specialists may only work on specific brands like Apple or Dell. Another important consideration is determining which repairs and devices can be supported internally versus externally. Simple repairs like replacing or upgrading RAM might be able to be completed by your internal IT department, depending upon the device brand and type. Other repairs like replacing a motherboard could be more complicated and require the device to be shipped into a vendor’s depot or replaced with a similar unit.

Cost

The cost of hiring a qualified computer repair specialist is usually at the top of most organizations’ criteria. Although it can be tempting to choose the vendor or specialist that offers the lowest price, this may not always be the best option. Consider whether there will be extra fees for issues that come up after the initial repair is completed. Also, check into whether completed repairs come with a warranty and how long the warranty lasts. Keep in mind that while the price of the service is not necessarily equated with quality, choosing smaller vendors or individual repair specialists will likely provide you with the best value.

Recommendations

Ask peers for recommendations on qualified computer repair providers. If the vendor or specialist is local, visit the location as a potential customer to see how the specialist responds. Assess whether you were treated courteously, whether the technician attempted to listen to your problem, and what repairs the technician recommended.

Downtime Is Extremely Expensive – Can You Actually Afford It?

Computer Network Downtime

Downtime is bad for business.

Whether you agree or not, it’s a fact – just a couple years ago, small businesses with up to 50 million in annual revenue reported that just a single hour of downtime cost them $8,600.

Computer Network Downtime

Why Does Downtime Cost So Much?

The main cost of downtime is not the fix itself, it’s the halt in your business’ productivity. If an IT-related or natural disaster occurs and takes critical systems offline, employees will be unable to complete their tasks, yet your normal business expenses will carry on.

During that time, you incur all the expenses of running a business without the revenue you would usually generate. Even if downtime does not grind everything to a halt, some of your staff will have to divert themselves from their normal work to mitigate the problem – again reducing productivity. Furthermore, while your systems are down, you can’t deliver services or sell products to current and potential new clients.

Not all of the costs associated with downtime have a tangible price tag. The trust of your clients and the reputation of your company are invaluable assets that can erode with prolonged or frequent downtime issues. A diminished reputation can negatively affect your future business opportunities.

Some downtime is inevitable, but much of it can be prevented and mitigated.

What Are The Primary Causes Of Downtime?

  • Power Outage: If your power source fails, that can lead to a long list of complications like servers going down and lost, unsaved data.
  • Cybercrime: Cybercrime has increased in recent years and is still on the rise. All it takes is one employee opening a malicious attachment and your business data could be held hostage.
  • Human Error: Accidentally unplugging key equipment, overloading the system, and improper installations can all cause downtime, but maintaining certain policies and procedures can cut down on human error.
  • Natural Disasters: Hurricanes, tornadoes, floods, and earthquakes happen. Having a plan for getting back to business if the unthinkable happens is the fastest way to recover.

What’s The Best Way To Prevent Downtime?

…by stopping it in the first place.

The best way to approach downtime prevention is proactively – you need to keep an eye out for system issues that can spiral into total stoppages. You need to implement backup technologies and best practices to prevent outages. You need to enhance your cybersecurity to protect against cybercrime.

Unfortunately, that’s a lot for you to handle on your own, especially when have other work to see to. That’s why a managed IT services company can be so helpful. They’ll provide 24/7 active monitoring of your systems, business continuity best practices and cybersecurity services that will keep costly downtime at a minimum.

 

Which Cloud Storage is Right For Your Business

Cloud Storage

Don’t Be Confused When It Comes to Cloud Storage Options

Cloud storage helps your employees share and collaborate like never before. Check out these three popular cloud storage solutions to find the one best for you!  

Cloud Storage

Businesses are making the switch from physical servers to cloud storage to increase productivity and streamline file-sharing capabilities. This short review looks at three of the most popular cloud storage options, OneDrive, Dropbox, and Google Drive, comparing their storage capacity, file-sharing capabilities, and pricing.

All three of these cloud storage solutions offer various plans for both personal and business use. OneDrive and Google Drive also have options to bundle cloud storage along with access to online versions of standard office applications. In this review, we will look only at the lower-priced standalone cloud storage business solutions available from OneDrive and Dropbox and the Business and Enterprise solutions from Google Drive that do include access to GSuite applications.

OneDrive from Microsoft

OneDrive has two tiers of dedicated cloud storage. Plan 1 costs $60 a year and gives you 1 TB of cloud storage. You can opt for Plan 2 at $120 per year if your business has five or more users, and you need unlimited storage. OneDrive does not offer per month pricing. There is a 15 GB limit per individual file.

When it comes to collaboration, OneDrive shines. It is easy to access stored files directly from the Microsoft ecosystem of products, or use the built-in search and discovery tools to find the files you need. Share individual files securely with a link and set permissions to prevent unauthorized changes. Plan 2 also comes with upgraded security, including data-loss prevention, to help you to monitor and protect your confidential information.

Dropbox

Businesses with three or more users can choose either the Standard or Advanced business plan from Dropbox. The Standard plan comes with 3 TB of cloud storage and costs $150 a year or $15 monthly. The Advanced plan is $240 a year, or $25 monthly. With a file transfer limit of only 2 GB per file, Dropbox’s Standard plan may not fit your needs, but its Advanced plan does allow up to 100 GB transfers.

Many, but not all, popular business applications are already configured to connect with Dropbox. Users have the option to share files through a secure link or to use Dropbox Spaces to allow other employees access. Administrators can create private groups for members to share their work.

Google Drive

Google Drive offers a Business plan for $12 a month and an Enterprise Plan for $25 a month. Both come with only 1 TB of storage unless you maintain five licenses. Then you receive unlimited storage. The maximum size of an individual file is 5 TB.

Both plans let you share files with links, and admins can set security controls to manage file permissions. The Enterprise plan offers data loss protection and improved security options.

For most businesses, OneDrive makes the most sense. It is already optimized to work with the Microsoft applications you probably already use. The only major drawback is the 15 TB limitation on file transfers, but this restriction won’t affect most businesses.

5 Ridiculous Ways Technology Transforms Your Industry

Technology Transformation

Incredible Ways Technology Has Changed How We Do Business

How has technology transformed your industry? Explore 5 important ways technology has recently changed how we do business, delight customers and grow businesses  

Technology Transformation

It doesn’t matter which industry we’re in. Technology is a must. It makes things faster, safer and better when used right. It can propel our businesses and leave competitors in the dust. But many businesses are simply unaware of what’s out there and just how accessible it is to any size business. Here are five incredible types of technology that are completely reshaping how we do business.

1. Big Data Revolutionizes Data-Driven Decisions

As business leaders, we’ve always made decisions based upon the available data. But more recent advancements in data collection and analysis have made it easier and more cost-effective to gather data and put it to work. We can make smarter decisions about the direction of our companies where we once had to rely solely on gut instinct.

We can enhance customer experiences to not only increase sales but to raise that net promoter score, building trust, loyalty and powerful word-of-mouth.

2. We Reach Customers in More-Effective Ways

87% of purchases now begin online. This doesn’t mean they buy online, just that they found the product or service online.

Digital marketing technology is a business technology that has transformed how we connect with customers. We can now more precisely target audiences to enhance the relevance of our ads to specific customer bases.

Thanks to the pay-per-click model, we don’t pay for advertising that doesn’t work. And thanks to optimization tools we continually improve strategies to find what does work.

Digital marketing allows us to reach customers where they find new products and services through:

  • Search engines
  • Social Media
  • Review Websites
  • Influencers

3. Virtual Reality Gives Employees Real-World Training

From healthcare to aviation to manufacturing, virtual reality (VR) and augmented reality (AR) are helping schools and businesses train employees in very lifelike situations. Employers can help employees become more comfortable in likely scenarios by allowing them to experience it in an artificial environment first. They can learn how candidates may perform at their jobs before sending that job offer to get the best people into important roles.

4. Enhanced Business Continuity Tools Reduce Down-time

From more effective ways to keep business and customer data safe to data backup to re-routing of important functions to remote locations, advancements in technology are making it easier for businesses to both avoid disasters (physical and virtual) and keep moving when disaster strikes.

Developing a strategy, deploying tools effectively and putting a plan into action, of course, take know-how, but those involved in business continuity planning now have a wider range of tools for the business continuity tool belt.

5. Better Technology for Less Cost

It’s not news to anyone that technology gets cheaper the longer it’s in use. And by now many amazing technologies have been around long enough that they’re getting very affordable, even for small business. Yet, many businesses still aren’t taking advantage of them because they don’t know what’s out there.

That’s why it’s important to work with technology experts who can introduce you to technology you’ll find useful to cut costs, enhance productivity, delight customers and more. To learn more about how technology is disrupting every industry, follow our blog.

Quickly Unlock Useful iTunes Store Applications that Are Blocked in Your Country

Unblocking App Store

Unblock Geo-Restricted App Store or iTunes Content in a Few Clicks

Discover how to quickly gain access to geoblocked apps via the App Store or iTunes with a few simple clicks whether you’re on on an iPhone, iPad, Mac or PC.

Unblocking App Store

Apple’s App Store and iTunes apps give you access to thousands of great games, utilities and social connections. But there are thousands more you can never access due to geographic restrictions.

Why Are Certain Apps Blocked?

Location-based restrictions, known as geoblocking, are actions taken by companies or government regulators. They restrict access to content, including App Store apps, based on your location. You can experience these issues on sites such as YouTube or platforms such as Netflix, where certain content is unavailable to certain users, often due to licensing issues or other legal issues.

Geoblocking is usually done by tracking the unique identifiers known as Internet Protocol (IP) addresses. Any request you make to a site or app includes your IP address so the pinged computer knows where to send the requested content. IP addresses are allocated to internet service providers (ISPs) to distribute to their customers and reflect the geographic location of the computer, smartphone or another connected device.

Why Unblock Geoblocked Content?

There are many valid reasons for wanting to access geoblocked content. You may be visiting or living in another country and want to connect with content and functionality unique to your country. Maybe you need to access content that is only available via an app that is restricted at your current location. You might want to compare content presented on different versions of an app.

No matter what the reason, geoblocking can cause frustration for those wanting to access something they can’t connect to. Fortunately, there are some easy ways to unlock this content.

How Do I Unlock Geoblocked Content?

Here’s a step-by-step guide to unlocking iTunes and App Store content in another country. No matter which method you use, be sure to cancel any subscriptions to Apple Music, iTunes Match and other apps associated with your Apple ID.

  • On an iPhone or iPad
    • Open Settings > [Your Username]
    • Click on iTunes & App Store
    • Tap on your Apple ID. Authenticate if asked
    • Click on View Apple ID
    • Select Country/Region
    • Select Change Country/Region
    • Choose a new country, click on Next
    • Accept the Terms and Conditions
    • Enter your payment method
  • On a Mac or PC
    • Open iTunes
    • Click on Account > View My Account
    • Sign in using your Apple ID
    • Press Enter or click on View Account
    • On the Account Information page, click on Change Country or Region
    • Click Agree to the terms and conditions
    • Enter a new payment method
    • Click Continue
  • From your Apple ID profile
    • Log on to your Apple ID account profile
    • Scroll to Account
    • Tap on Country/Region
    • Choose your new country or region. Click Continue when asked to confirm your new selection

Does Unblocking Content Allow Access to All Apps?

The method described above only works for free apps available for iOS devices. If you want to access paid apps, you’ll need to enter a payment method — and billing address – for the country

Switching from one country identity to another on iTunes or the App Store is complex, but can be done, by following these steps:

  • Open App Store > Apple ID
  • Click on Sign Out
  • Open Settings/General
  • Click on Language & Region
  • Select Region
  • Select a new country or region and create a new account by finding an app you want to download in the new country
    • Tap on the app. If a screen pops up that the item is not available, click on Change Store
    • Go to the app listing and tap Get > Install
    • Click Create New Apple ID
    • Select the new country or region and complete the Apple ID creation steps
    • Select None under Billing
  • Switching between stores is now possible by signing out of one iTunes or App Store account and signing back in via another

Accessing content in other countries can be critical for many users. With a few taps, you can open up a world of opportunities.

Communicate Consistently With Customers About Their Technology Needs and Your Value

MSP Customer Communication Leads to Deeper Long-Term Retention

Discover why it’s important that your managed services provider develops a regular communications schedule with each customer and what messages to convey.

MSP Communication

Managed services providers (MSPs) know that customer retention is a critical element of business success.

Communicating with your MSP customers is a must. But knowing how, when and what to communicate makes a difference.

How Frequently Should We Communicate with MSP Customers?

The frequency of communication is as much an art as it is a science. There may be some customers, especially those who are new, in the midst of a major project or in the throes of strategic planning, when more frequent contact and communication is necessary.

Face-to-face communication is the most effective means of communication, allowing for both a better give-and-take and a clearer interpretation of body language.

Ideally, you’ll schedule at least monthly in-person communication with your customers, meeting both with principals and other employees to understand what’s working and what could be improved. This communication, which includes a healthy dose of active listening, helps your customers feel heard, valued and respected, even if it’s an informal conversation over coffee and doughnuts.

What Brings Value to MSP Customer Communications?

Your customers look to you as more than a service provider. You’re also a valued advisor. You want your communications to have several elements that can bring value to your customers and how they perceive their relationship with you. These do not need to be a sales pitch, and usually should not be, but rather opportunities to demonstrate your expertise and insights, including:

  • Identifying solutions before you’re asked. If your client has, for example, recently had several cyberattack attempts that were the result of phishing attempts, you may want to suggest a heightened approach to employee education, including campaigns that test their responses to sample attack emails.
  • Looking forward. You want to provide insights on technology trends, emerging solutions and challenges, whether it’s a new version of software, regulatory changes affecting their business or the sunsetting of an operating system. Providing information that helps the customer consider the possibilities is a compelling way to demonstrate your value. These conversations can often unearth concerns and priorities that previously were not expressed.
  • Find synergies and partners. Look for connections and introductions you can make among your customers. You can also identify opportunities for partnerships or bartering opportunities, such as working with a printing company client to produce signage and business cards in exchange for a discount on provided IT services.

Value-added conversations that help your customers think in new ways are a powerful way of deepening customer relationships.

What Points Are Worth Repeating to MSP Customers?

One of the greatest outcomes of better customer communication is the opportunity to reinforce high-value and valuable services that are already being used or possible. Your communication should regularly reinforce some of the core values of working with a managed services provider. Driving these points home helps to make renewals, upgrades and the purchase of new services much easier.

Those key points are small reminders of why it makes sense for your customers to work with you, including:

  • Cost savings. Produce and walk your customers through how their managed services are reducing costs through improved efficiency, fewer downtime costs, lower operational costs for data centers and reduced internal IT staffing
  • Predictable costs. Customers need to be reminded that a fixed monthly cost for a range of IT services — help desk, vendor management, storage, disaster recovery, cloud hosting and security — means more budget certainty and fewer unanticipated technology expenses.
  • Less downtime. MSPs should tout their reliability and the high levels of uptime for services and systems. While these may be contractually mandated, it’s still an effective reminder of how committed your company is to their business operability levels.
  • Insurance. People and businesses purchase insurance to protect what matters most. That’s one way to frame managed services: insurance for your most critical systems, operations, processes and data.

A strategic approach to customer communications pays major dividends with regular, trusted and valued discussions.

Security Checklist for Business

Business Security Consultant

Security Essentials for Business

Cybercrime is on the rise, and businesses must be proactive with their cybersecurity programs. Learn what to look for when choosing an MSP for your organization.  

Business Security Consultant

Cybercrime is on the rise, and businesses must stay on top of their data security. A managed services provider (MSP) can help protect your organization’s data from breaches and cyber attacks. However, not all MSPs offer the services and features businesses need to stay on top of the latest threats. Below is a checklist you can use to decide if an MSP provides the optimum value in the short and long term.

Proactive Protection

Every MSP worth considering will have a proactive process in place to minimize issues and quickly resolve problems as they arise. Common red flags include a break/fix pricing model and overage charges. These usually point to an MSP that operates inefficiently and doesn’t prioritize your time, money, or security.

Below are some green flags that point to proactive MSP:

  • They provide you with up-to-date security software that you can use right from your desktop.
  • They provide round-the-clock administration of your network and servers.
  • Their help desk is easily accessible and includes a comprehensive knowledge base.
  • They communicate and implement an IT strategy that fits how your business operates.

Fast Round-the-Clock Response

Smaller MSPs may not have enough staff to respond to issues in a timely manner, let alone resolve them efficiently. Data travels 24/7, and you need an IT solution that can help you at any hour. Experienced MSPs employ a large team of IT professionals to ensure that all of their customers receive prompt service. They are also more likely to use state-of-the-art tools to detect, prevent, and resolve issues before they threaten your data.

A Team of Experts

Nearly every MSP will claim to be expert IT gurus. But talk is cheap, and failing to delve further into an MSP’s qualifications may cost you. Here are a few indicators that an “expert” MSP lives up to their advertisement:

  • They have a team of experts that specialize in every aspect of cybersecurity including software, hardware, cloud services, and networks.
  • They provide regular training and certification programs to their employees and have low turnover.
  • They document all services and processes provided.

Personalized Security Evaluation

Lesser MSPs will sit back and wait for you to call them about an issue. A reliable MSP will analyze your organization and create a strategic program that addresses its strengths and weaknesses. They will share and review these documents with you to ensure you understand the state of your cybersecurity and goals moving forward.

Scalability

A smaller MSP may provide great value for the time being, but they may fall behind when your business grows. A high-quality MSP understands the needs of small businesses and large enterprises alike. They have the tools and personnel ready to adapt to your evolving needs and goals. They may offer multiple price tiers, but communicate each plan to you clearly before you sign up.

Value

Pricing alone is a poor indicator of the actual value an MSP provides. Some will undercut their competitors while providing far less value, while others may charge a premium for inflated solutions that you don’t need. On the other hand, trustworthy MSPs will offer a fair price and stick to it. Don’t let the numbers fool you. Examine the content behind the price tag and you’re sure to make a smart choice.

Reputation

You wouldn’t hire someone without checking their references, and you shouldn’t choose an MSP without reading reviews. Many MSPs will post customer testimonials on their website, but there’s no real way to verify their legitimacy. Criminals may even pose as MSPs to get their hands on your valuable data. Search for the MSP’s name on unbiased review sites and read comments on their social media pages. A strong candidate will have a high percentage of positive reviews and be active on social media to answer questions and provide assistance.

Hopefully, this guide has helped you make the best choice regarding your MSP. Don’t be afraid to refer to this list when interviewing MSP candidates. You’ll get a much clearer picture of their offerings and be better equipped to choose who to trust with your sensitive data.

Are you ready for the New IOS? Here’s How to find out.

IOS 13

Are you excited about all the new iOS 13 features like Swipe to Type and Improved Dark Mode? Before you install, make sure your device is ready for iOS 13.  

So maybe you’re not ready to pounce on a $1,099 iPhone Pro Max. But you do want the new iOS 13 features. It’s time for a major iOS update. But before you hit “update now”, make sure you’re ready for iOS 13 to ensure a smooth update process. Preparing for iOS 13 isn’t complicated. Just follow these simple steps. But first, what’s new in iOS 13?

What’s New in iOS 13?

Haven’t updated to iOS 13 yet? You have some great new iOS 13 features to look forward to like:

  • Dark Mode – With all the discussion about blue light and the sleep-cycle-impact of viewing a device too close to bedtime, Apple recently released dark mode that eliminates the harsh white light on your screen, replacing it with a dark backlight. In addition, many will find reading on a dark background easier and you’ll experience less eye strain in general.
  • Swipe to Type – Apple is finally catching up on this one. This has been a feature on Android for 10 years. But we all know Apple is never one to follow. This feature may take some time to learn but can save time. It allows you to swipe rather than “press” letters to type. But don’t worry, you’ll have options until you’re ready to relearn typing.
  • Updated Apps – You’ll also see some great smaller updates to apps like Reminders, Maps, Photos and more
  • New Voice for Siri – Apple chose Siri’s original voice after extensive testing. People found in calming and reassuring. But it’s time for a change. Now, instead of a computer-generated voice, “Siri” will respond with actual audio from voice actors. Because the voice is now “Human”, you’re less likely to encounter those funny pronunciations that become tell-tale signs that we’re not hearing a human talking. As AI technology advances, we can certainly expect computer-generated voices to get the nuances of human language right. But for now, it seems, human is the way to go.
  • Privacy and Security – Privacy and security continue to be a top concern for Apple. So you’ll see several behind-the-scenes and in the foreground features that make you safer.
  • iPad iOS – For the first time, Apple’s also releasing an iOS specifically for iPad to enhance use. One of the long-awaited features is “slide and split” that will improve your ability to view and work in two web pages or apps with both viewable on the screen at once. Most of us in business who use iPads know how important this feature is and how frustrating and productivity-killing it can be with split screen is either unavailable or doesn’t work well on a device. So this is great news. In addition, they’re adding a full page markup for iPad and more.

Now, on to preparing for iOS 13.

1. Ask: Is My Device Eligible for the iOS 13

The first step to getting ready for iOS 13 is to check to see if your apple device is compatible. And if it isn’t, these new iOS 13 features, in addition to many of the newer capabilities on iPhone X series or the newly released iPhone 11, may finally convince you that it’s time to upgrade to a new model.

In order to enjoy these new updates you’ll need:

  • iPhone 6S, 6S Plus, or later
  • iPad Air 2 and iPad Mini, or later

These came out around 2015. If you have a 6S, etc, this gives us a good idea about which devices will be compatible with future major updates and you may want to consider upgrading in the next year so that you’re ready for the next iOS. Technology changes fast and often you don’t know what you’re missing out on.

2. Delete Apps You Don’t Use

Updating your iOS is a great time to cut the fat. So delete apps you rarely use.

Remember, they’re still yours. And you can download them for free again if you need them later.

Feeling overwhelmed by the amount of junk on your device? Follow the steps to find out what you’re not using.

  1. Go to Settings.
  2. Click iPhone storage.
  3. See when you used each application last.
  4. Click on the oldest ones and delete.

3. Make Sure iCloud Backup Is On

Finally, don’t make the mistake of not backing up your phone before an update. You could lose everything, including spreadsheets, files, photos and more.

  1. Go to Settings.
  2. Click your name at the top.
  3. Visit iCloud.
  4. Scroll down and make sure it’s “on”.

If it was off, wait several hours to install the update. Ideally, wait 24 hours to be sure. This gives the Cloud an opportunity to backup your device so that when you upgrade everything is there.

IOS 13