Incorporating the IoT to Improve Connectivity to Your Customers  

IoT Business

Learn how the advent of the Internet of Things has improved device connectivity and enabled businesses like yours to delivery consumer-driven solutions.  

IoT Business

The Internet of Things (IoT) was first conceptualized in 1982 through the internet connection of a Coke machine at Carnegie-Mellon University which was able to report inventory levels and the temperature of vended sodas. From this beginning 37 years ago, IoT has led to greater connectivity between all types of devices for the purpose of providing and sharing data. What would have been unimaginable 50 years ago in our parent’s and grandparent’s time has been realized today as televisions, refrigerators, telephones, and other types of consumer electronics have been enabled to talk to one another.

IoT has also helped businesses like yours learn a lot about your customers. The way in which consumers interact with IoT-enabled devices provides businesses with valuable data which can be used to transform products and services and solidify customer loyalty. This leads to the development of additional products, increasing the things-to people ratio, which is the amount of consumer products owned per person. As the things-to-people ratio continues to grow, businesses have seen the development of smart homes, smart phones, autonomous vehicles, etc., as well as an increase in the generation of data which enables machine learning and greater human-to-computer interactions.

This white paper is an exploration of the advances in IoT and how it is moving greater automation of connectivity. This automated connectivity is critical as the number of IoT devices grows, warranting cost effective ways to remove the complexity of these connections. Businesses understanding the importance of managing the connectivity of their IoT devices will be best positioned to gain market share.

What is the Internet of Things (IoT)?

A simple definition of Internet of Things is the ability of all things, people, machines, objects, etc. to transfer data between each other over a network. Each of the things interacting through the IoT network are given what is called a unique identifier (UID), which is a label or identifier assigned to the IoT things (i.e. people, machines, objects).

IoT connectivity is responsible for moving the number of connected devices from millions to billions. According to business consultancy groups McKinsey and Gartner, there are more than 26.7 billion IoT connected devices in 2019. The number of things to people in 2020 is projected to be 26 times more in 2020, while the number of connected devices will grow by three times as many or 75.4 million in 2025. The popularity of IoT can be seen in the use of smart and connected devices in the home. This includes applications such as smart thermostats, smart locks, and smart refrigerators. Smart security, one of the poplar home uses for IoT connectivity, has a market expected to grow to $22 billion by the year 2021. Additional markets expected to grow as a result of IoT are home entertainment systems and energy management technology.

How IoT Has Spawned Greater Connectivity

The global IoT market is worth $1.7 trillion in 2019. Of this amount, 35 percent or $595 billion of this value is attributed to hardware, such as smart home peripherals, smart phones, etc. Countries North America, Western Europe as well as China make up two-thirds of the installed IoT devices. It is also worthy to note that, on average, 127 new IoT devices are connected to the internet every second across the globe. Industry is also gravitating toward a greater use of IoT connected devices. Industrial IoT, which comprises 17 percent of the IoT related projects on a worldwide basis, has a market value projected to reach $110 billion in 2020.

Growth of Personal Digital Assistants

The development of new devices has advanced connectivity and has also been responsible for this growth. Over the past years, the advent of personal digital assistants (PDAs) or virtual assistants, from Apple’s Siri, to Google Voice has meant less reliance on manual typing and a greater dependence on voice assistance. The global intelligent PDA/voice assistance market was worth $2.4 billion in 2018and is expected to increase a total composite average growth rate (CAGR) of 40.4 percent for the period (2018 – 2025).

IoT Growth in the Healthcare Industry

The healthcare industry has been a direct beneficiary of IoT connectivity. Such innovations as robotic process automation (RPA) and artificial intelligence (AI) have helped healthcare sector providers diagnose disease, manage chronic conditions, and bring the cost of care for patients and providers. The healthcare IoT market value was $60 billion in 2014 and expected to reach a value of $136 billion in 2021, a CAGR of 12.5 percent. Growth in the connected devices segment of the market is projected to be the best for the healthcare industry. Asia-Pacific countries are expected to experience a CAGR of 17 percent for the measuring period of 2015 – 2021. Why is IoT important to the Healthcare sector? It provides companies with the ability to grow therapies and processes useful in meeting needs and improving healthcare outcomes through improved:

  • Monitoring of patient health
  • The operation of healthcare clinics
  • The management of workflow
  • Imaging connectivity
  • The measurement of the effectiveness of fitness, health and wellness programs
  • The development of new drug therapies

IoT +37 Years: What Does the Future Hold for Connectivity

The future of IoT is more than bright. The explosion in the growth of IoT connected devices, over 300% between 2019 – 2025, is forcing businesses to invest in this technology to experience a cut of the nearly $500 billion in profits generated from more than 2 billion devices in use in 2019 alone. Companies are maneuvering to position themselves as leading innovators in the development of IoT devices and products. For example, Google invested $3.2 billion to purchase Nest products and paid another $2.1 billion to acquire FitBit, in a bid to compete with competitor Apple’s Apple Watch. These acquisitions are strategic moves designed to gain further control of the IoT market and offer an array of products which can capture valuable consumer data and further the development of needed products.

IoT has not reached its zenith in terms of depth or breadth of market. What was thought to be the limit when smartphone technology was first introduced to the market more than 25 years ago on August 16, 1994 (IBM’s Simon Personal Communicator), the world and consumers have seen an astronomical amount of growth in the number of devices (“things”) with the capability to interact with us and each other to provide important data and operate free of human-to-computer interaction. Automated homes equipped with functions which can clean your floors, issue notifications when you are running low on milk, provide real time video and alerts when an intruder approaches your home are more than the dreams of 1960s science fiction writers like Isaac Asimov and Philip K. Dick.

Bottom Line

Businesses that learn to involve themselves in IoT connectivity will find themselves at the leading edge of this technological advancement. IoT means a greater opportunity for profitability through the mining of data and predictive analysis provide by data scientists to determine consumer interests, wants, and needs. The application of IoT in a business setting helps businesses leverage knowledge gained from their customers in ways unforeseen when the internet was first made available to the general population. IoT connectivity leads to higher profits and better consumer loyalty, as seen in the rapid growth of IoT’s market value.

Businesses will also come to understand that improvements in their IoT offerings will lead to improved employee morale. IoT connectivity provides businesses with valuable consumer data which in turn leads to the creation of products designed to improve quality of life. The data gleaned from IoT devices can be synthesized efficiently and seamlessly, creating a data-driven environment which reduces employee stress and leads to greater creativity. This is another benefit IoT connectivity provides your business and its bid for greater profitability.

It is important to recognize that any limits on IoT connectivity are those which consumers set. A greater reliance and dependence on digital devices to provide us with the comforts of daily living will be tempered by attempts by hackers and other nefarious actors to compromise these machines for their personal gains. Proper monitoring and safeguards must be put in place; businesses must constantly gauge consumer interest for the next best thing and balance that desire against the ability of that “thing” to provide a solution and not be another gadget that is a potential hazard. A proper read of the data IoT devices provide will help guide business toward smart development in keeping with the dramatic increase in value in the IoT market, leading to better products, happy consumers, engaged employees, and a better envisioned world.

5 Ridiculous Ways Technology Transforms Your Industry

Technology Transformation

Incredible Ways Technology Has Changed How We Do Business

How has technology transformed your industry? Explore 5 important ways technology has recently changed how we do business, delight customers and grow businesses  

Technology Transformation

It doesn’t matter which industry we’re in. Technology is a must. It makes things faster, safer and better when used right. It can propel our businesses and leave competitors in the dust. But many businesses are simply unaware of what’s out there and just how accessible it is to any size business. Here are five incredible types of technology that are completely reshaping how we do business.

1. Big Data Revolutionizes Data-Driven Decisions

As business leaders, we’ve always made decisions based upon the available data. But more recent advancements in data collection and analysis have made it easier and more cost-effective to gather data and put it to work. We can make smarter decisions about the direction of our companies where we once had to rely solely on gut instinct.

We can enhance customer experiences to not only increase sales but to raise that net promoter score, building trust, loyalty and powerful word-of-mouth.

2. We Reach Customers in More-Effective Ways

87% of purchases now begin online. This doesn’t mean they buy online, just that they found the product or service online.

Digital marketing technology is a business technology that has transformed how we connect with customers. We can now more precisely target audiences to enhance the relevance of our ads to specific customer bases.

Thanks to the pay-per-click model, we don’t pay for advertising that doesn’t work. And thanks to optimization tools we continually improve strategies to find what does work.

Digital marketing allows us to reach customers where they find new products and services through:

  • Search engines
  • Social Media
  • Review Websites
  • Influencers

3. Virtual Reality Gives Employees Real-World Training

From healthcare to aviation to manufacturing, virtual reality (VR) and augmented reality (AR) are helping schools and businesses train employees in very lifelike situations. Employers can help employees become more comfortable in likely scenarios by allowing them to experience it in an artificial environment first. They can learn how candidates may perform at their jobs before sending that job offer to get the best people into important roles.

4. Enhanced Business Continuity Tools Reduce Down-time

From more effective ways to keep business and customer data safe to data backup to re-routing of important functions to remote locations, advancements in technology are making it easier for businesses to both avoid disasters (physical and virtual) and keep moving when disaster strikes.

Developing a strategy, deploying tools effectively and putting a plan into action, of course, take know-how, but those involved in business continuity planning now have a wider range of tools for the business continuity tool belt.

5. Better Technology for Less Cost

It’s not news to anyone that technology gets cheaper the longer it’s in use. And by now many amazing technologies have been around long enough that they’re getting very affordable, even for small business. Yet, many businesses still aren’t taking advantage of them because they don’t know what’s out there.

That’s why it’s important to work with technology experts who can introduce you to technology you’ll find useful to cut costs, enhance productivity, delight customers and more. To learn more about how technology is disrupting every industry, follow our blog.

Using the Cloud to Boost Business

The Cloud Business

Boost Business with the Cloud

Using the cloud offers a variety of benefits for your business. Find out more about how you can use cloud technology to boost business.  

The Cloud Business

The cloud has grown in popularity among businesses in all industries. However, if you have not already transferred your business’s data and operations to the cloud, you may wonder if this technology is really in your best interest to expend the time and energy you will need to invest in order to implement cloud computing.

Below are some of the ways the cloud can boost business for your company, making it well worth the investment.

1. The cloud saves you money.

Implementing the cloud for your business prevents you from needed to invest in the same expensive infrastructure and programming of a company with in-house operations. This can save your company a significant amount of money over time.
The cloud can also save your company money by eliminating the need for in-house IT personnel. When you make the move to cloud computing, all of the programs and services you use will be maintained by your provider. Thus, you won’t need your own full-time IT staff.

2. The cloud boosts productivity.

The programs and processes you are able to access when you utilize the cloud are often more advanced and efficient than those you could afford on your own. In addition, if you choose the right provider, your programs will also be more reliable and kept up-to-date at all times. This leads to enhanced productivity overall.

3. The cloud improves collaboration.

With the cloud, it is easier to connect with colleagues, share information and work on projects with others. These improvements lead to more collaboration within your company, which in turn improves outcomes.

4. The cloud grows with your company.

One of the best things about cloud computing is its scalability. You pay only for the services you need, making it much more cost-effective. These services can also be scaled up or scaled down easily when your needs change, allowing for easier growth.
Moving your company to the cloud may seem overwhelming at first, but the potential benefits are clear. If you are not already using the cloud, it is time to start exploring this option and considering how it can improve your business. Before making the switch, be sure to investigate different providers so you can find the one that offers the best services at a fair price.

The Evolution of MSPs and the Benefits of Using Them

Managed Service Provider

MSPs and How They Developed Over Time

MSPs provide specialized services to small businesses who may not be able to hire a full staff of professionals.  

Managed Service Provider

Small business owners with limited resources can’t always afford to hire the professionals they need to help manage their business. They have the same basic needs as larger companies, just on a smaller scale. The problem is that, unlike their larger counterparts, they don’t have the budget or the resources to allow for such extravagances. In an attempt to fill these needs, MSPs were formed.

What Is an MSP?

An MSP, or managed service provider, is a company or team of professionals that offers specialized services to small business. They can be hired on contract or to perform specific jobs. MSPs are made up of professionals who have the advanced training needed to provide a variety of services that fall within their industry. There are MSPs in almost every industry. Professional service providers from each MSP can be hired one at a time or as a team to ensure the right people are selected for each job.

Different Types of MSPs

There are several different types of MSPs. IT and security management are two of the most common. There are also MSPs that deal with digital marketing and data analytics that help small companies reach larger audiences with strategically targeted marketing plans. IT companies help small businesses by setting up their digital network and making sure it runs efficiently. While the IT professionals work to protect the company’s information, security management MSPs help to protect the outside. They can install security systems and provide video surveillance cameras that allow the owners to see their property day or night.

The Reason Behind Their Growth

The main reason behind the explosion of growth that MSPs are experiencing has to do with filling a niche. MSPs provide specialized services for an affordable price. The owner of the small business only has to pay for the amount of time used or the services that are provided. With little money in the budget for hiring someone full time, using an MSP allows for the business owner to get the services they need at a manageable cost.

Why They Are Needed

One of the main benefits of hiring an MSP to perform specific tasks is that allows the owner to do what they do best. Manage their business. By focusing all of their attention on their business, they are able to maintain continued growth. Many small business owners don’t have the knowledge or experience to handle certain parts of their business. Hiring an MSP team of professionals allows them to hire someone with the knowledge and experience they need only for as long as they need them. This means better control of their business and not worrying about going over their already tight budget.

MSPs have grown considerably over the last few decades. Small business owners no longer have to worry about their lack of experience costing them money. Now they can turn to the professionals they need to take care of the tasks that sometimes went overlooked in the past.

Why is Effective Business Continuity Management Important?

Business Continuity Management

Why is Effective Business Continuity Management Important?

Business continuity management (BCM) denotes how organizations plan for and respond to risks. Mission-critical functions must continue to run after disruptions such as bad weather or hackers.

Business Continuity Management

A business continuity plan documents how your organization will continue to operate after a natural or man-made disaster, severe market conditions or sudden changes in leadership. This could be anything from a stock market crash to a hurricane to the death or dire illness of a key leader. BCPs are hot topics thanks to growing legislation and increased risks related to data security and other events. Every organization would benefit from adopting some kind of BCP framework, however modest.

What is Business Continuity Management?

Business continuity management (BCM) denotes how organizations plan for and respond to risks. Mission-critical functions must continue to run after disruptions such as bad weather or hackers. Smart planning also makes it possible for employees to return to business as usual quickly.

How Does Business Continuity Work?

The most effective way to achieve transparent, seamless risk management and disaster recovery is via a business continuity management system. This may require some outside assistance since any BCMS adopted should follow international standard ISO 22301 requirements. All businesses can begin the first phase themselves, however, by building a continuity plan that identifies and minimizes risks.

What’s the Big Deal With ISO 22301?

ISO 22301 lays out a road map for an effective BCMS and is the most credible resource for successful business continuity management. Becoming ISO 22301-certified signals to clients that your company has a game plan in case disaster strikes — certification helps clients decide that your firm is a solid investment for their business.

This certification proves to prospective clients that your organization will continue to provide the products or services they need, even if an emergency arises. It also gives you an:

  • Independent evaluation of your business continuity management, providing assurance or offering areas for improvement
  • Accredited certification with regular audits to ensure continual improvement
  • Oversight of regulatory requirements to ensure legal compliance. This could include the EU General Data Protection Regulation (GDPR) or new state and federal privacy regulations impacting customer data collection and storage.

What’s is Disaster Recovery vs. BCM?

People are often confused by the difference between these two terms. They aren’t synonyms. Business continuity deals with relocation and business functions while disaster recovery, which is a subset of business continuity, deals with the technical recovery of systems and resources.

Disaster recovery outlines how to recover technical functions, sites, operations and applications. A business continuity plan may contain many disaster recovery plans.

What Are the Key Components of a BCP?

A successful business continuity plan includes the following:

  • Succession plans for key employees
  • Identification of critical functions with priority identified
  • All employees’ contact information and role in the plan
  • Tested backup strategies

Will Your Business Be Impacted by the End of Microsoft Exchange 2010?

End of support Microsoft Exchange 2010

End of support Microsoft Exchange 2010

Will Your Business Be Impacted by the End of Microsoft Exchange 2010?

Exchange 2010 has been a great program for businesses for many years, but its time is now winding down. Find out what this means for your business. 

All good things must come to an end. For Microsoft Exchange 2010, that end will happen at a date in the very near future: January 14, 2020. Migrating away from an integral piece of business software can take some time, so if you’re not already planning this shift for your business it’s time to get started! While Microsoft is encouraging people to shift away from the perpetual license option and go towards Office 365, you can also move to Microsoft Exchange 2016 if you don’t want to move to the cloud. At the end of a product’s lifecycle, the manufacturer determines that the vast majority of individuals and businesses have already moved on to a new platform, and they stop providing new features, security and bug fixes, time zone updates and support. In today’s world, your email server is your first line of defense against malware and ransomware — making the lack of security updates a key reason for taking the time to upgrade before time runs out on your support.

What Does the End of a Software Lifecycle Really Mean?

As with most software companies, there are several stages in the lifecycle of Microsoft Exchange and other Microsoft Office products. They are generally defined as mainstream support, extended support and service pack support. Mainstream support is generally guaranteed for a minimum of five years after product ships and is valid while the vast majority of people are still actively using the platform. Extended support generally lasts another five years, and includes a more limited support infrastructure. There are limitations on the work that the software teams are willing to do on products in this stage of life: non-security hotfixes are not released and there are no new functionalities added to the platform. While the platform is still considered secure and supported, this stage is an indication that it’s time to start your search for what comes next. In the final stage, you only receive critical security updates and little else in terms of support.

Why It’s Time to Move On . . . Quickly

Exchange 2010 doesn’t support an in-place upgrade, meaning you’ll need to find the time and IT staff hours to migrate completely — setting up new servers and mailboxes if you decide to go the route of another perpetual license option. Moving to Office 365 may be a good option for your business, but there is still a bit of setup required before you can make this move. With only a few months left before security updates are no longer provided, many organizations are scrambling to be sure they beat the deadline and maintain a platform that is fully protected and receives regular security patches. Email is a mission-critical application for your business, making it crucial to ensure that you’ve made a decision and have a game plan in place long before January 2020.

Upgrade Options Available

There are a few different ways to get out of the woods if you’re still running Exchange 2010. It may seem intuitive to simply upgrade to Exchange 2013, but that product has already completed Phase I and II of its lifecycle and is no longer receiving cumulative updates. Exchange Server 2016 is a better option if you prefer to stick with perpetual licensing models, but the product is already several years old. Updating to the most recent version of Exchange 2019, which was released in late 2018, seems like the best option — but it’s important to note that you must first upgrade to 2016 before making the jump to 2019 versions. Moving to Exchange Server 365 may provide a range of benefits for your organization such as better integration, improved security and continuous updates but it’s also important to note that there are additional decisions to be made around the other aspects of Office online.

Finding the right solution for your business does take time and analysis, but it’s vital that you take the first steps soon to reduce the risk to your organization. Critical patches for Microsoft products are released on a fairly regular basis, and your business can be opened to cyberattackers if you miss a single update — much less several security updates. Completing your migration will provide your technology team with peace of mind knowing that your most important channel of business communication is fully protected by an up-to-date Exchange server.

Everything You Need to Know About the Dark Web

The Dark Web

The Dark Web

What Is the Dark Web and How Can You Stay Off It?

Ever heard of the dark web? It’s definitely not a place you want your company’s information to be. Learn everything you need to know about the dark web here.  

Most people have heard about the dark web in one form or another. It’s a place where criminal activity happens — from the purchase of illegal drugs to the hiring of assassins.

Of course, there is a legal side to the dark web as well; though, most people don’t know about. In fact, the origin story of the dark web is entirely legitimate and is even linked to the government.

Still, as a business owner or CEO, your relationship with the dark web (should you unfortunately have one) will not likely be good. It’s a bad sign if any of your information is found there. That’s why it’s important to know about what exactly the dark web is: Where it came from, what’s on it, and what you should do to stay as far away from it as possible.

What Is the Dark Web?

The dark web is essentially one “section” of the Internet. Specifically, it’s a section that isn’t included in mainstream search engines like Google. So, when you search a normal search inquiry, such as, “Where’s the best hamburger joint in downtown Pittsburgh?” you don’t get results from the dark web.

Instead, this section includes all sorts of illicit goings-on. Mostly, it’s a marketplace for things you shouldn’t be buying because they’re illegal to sell and/or buy. For instance, you can buy lifelong access to Netflix for a small price (six bucks). You can hire someone to hack into someone else’s computer for you and download their data or track their keystrokes. You can purchase credit card credentials. You can obtain prepaid debit card numbers and security codes.

How Does One Access the Dark Web?

We’ll reiterate again that the dark web is not a place you want to find yourself (or your information). However, for the sake of knowledge, we’ll explain that in order to access the dark web, you must download what’s called the Tor browser.

Tor stands for The Onion Router. This is basically the software that makes the dark web operate in the dark.

Where Did the Dark Web Originate?

The dark web began in the late 1990s as a way for the United States Naval Research Laboratory (NRL) to better hide their online communications. At this time, The Onion Router or Tor was brand-new.

Soon after its initial creation in 2004, the dark web’s Tor software was released for public use. Since that time, it has ceased to be solely a government resource and has turned into the “back alley” of the Internet.

How Can the Dark Web Affect Business Owners?

The dark web is a potential danger to all businesses of all sizes and in all industries. In fact, it can be a potential danger to individuals as well. But let’s talk about your business and the dark web.

Basically, it has been found that 60% of the web listings on the dark web could harm a business. That’s because, these listings offer individuals searching the dark web ways to obtain things like the following:

  • Customer data
  • Tips for hacking computers
  • Tips for hacking networks
  • Malware
  • Financial data
  • Phishing advice
  • Operational data
  • Intellectual trade secrets
  • Tutorials for cyber crime
  • Remote access Trojans (RATs)
  • Espionage services
  • Credentials access

How Can You Keep Your Business Safe From the Dark Web?

The best way to keep your business safe from the dark web is to have the proper cybersecurity measures in place. This means hiring a cybersecurity team or a managed service provider (MSP) to handle your company’s cybersecurity. Even if you’re a small business, hiring an MSP to have on retainer is a good idea.

They will make sure that you have firewalls and other detectors of malware in place for adequate security. It’s also essential to back up your data and to make everyone who works for or with your company aware of how to avoid phishing attempts.

Lastly, your cybersecurity team should be monitoring the dark web to make sure that none of your information lands there. This goes for personal information for you and your employees, as well as overall company information. Taking these measures is the only surefire way to ensure that your company does not end up on the wrong end of the dark web.

How to Achieve Digital Success

Man Looking at IPad with Graph

As the business world continues to evolve, digital transformation becomes even more important for every company, regardless of the industry. However, successfully moving into the digital arena and remaining on top requires companies to make the right choices when it comes to their money and their time.

Man Looking at IPad with Graph

Below are some tips to help your company achieve ongoing digital success.

1. Create a designated budget for digital projects.

In order to become a digital success, monetary investment is always required. Carve out a section of your budget that will be dedicated to digital projects only. In general, your digital expenses should represent at least five percent of your annual expenses. However, depending on your situation, you may decide to scale this amount up or down.

2. Involve your employees.

Investing money in digital projects alone is not enough to guarantee your success. You must also involve your employees in these endeavors. Every employee on your staff should be aware of your goals with regard to digital projects, and some of your employees should be working exclusively in roles related to digital.

3. Stay on top of emerging technologies.

The digital world is always changing, with new technologies on the horizon every day. To be successful digitally, your company needs to be aware of the new technologies as they emerge so you can incorporate them into your operations when appropriate.

4. Consider digital when looking for new talent.

Bringing your current employees onboard with your digital projects can be helpful, but it isn’t enough to ensure lasting success in this arena. As digital continues to become more widespread, hiring employees who are comfortable with technology becomes even more important for every company. When looking for new talent to add to your team, make digital skills a priority.

5. Make use of data.

To improve customer experiences digitally, your company needs to invest in and utilize data. Data allows you to customize every customer’s interactions with your company so he or she can have the highest level of satisfaction possible. Data also allows you to gain valuable insights about every aspect of your business’ operations so you can identify strengths and weaknesses.

6. Seek professional assistance.

Bringing digital to your company successfully can be a challenge, especially if you aren’t an expert in this field and/or if you have many other responsibilities. If you aren’t sure how to incorporate digital into your daily operations, consider hiring a consultant or even a full-time digital team to help you make the most of your investments and your efforts.

These are just a few of the strategies you can use to make your company a digital success. Keep in mind that success rarely comes overnight, so ongoing effort will likely be required before you will see the results you desire.

How Do I Choose a Cloud Computing Model?

Cloud Computing

Cloud Computing

How Do I Choose a Cloud Computing Model?

No matter what your company or organization specializes in, it’s sure that you have some form or forms of data that needs to be stored, well, somewhere.

Before the invention of cloud computing, most company data was always stored on-site — that is, in the hard drives at a place of business. Additionally, some businesses may have had data stored on remotely-located hard drives or discs; but the majority of data was “in the building.”

Naturally, you can see how this would be dangerous — both for you as a business owner and your clients, customers, and investors. Sensitive data such as customer specs or financial information could be easily stolen, corrupted, lost because of a computer glitch, or even destroyed in a fire.

Today, with the advent of cloud computing. The bulk of these worries are gone. Nearly all major companies, organizations, governments, and many individuals use the cloud.

What is the cloud and what is “cloud computing”?

The first thing to know about “the cloud” is that it’s not a physical thing like a computer or a hard drive. Instead, this term refers to a virtual space or a select part of the Internet — the part that stores data.

Just as you can surf the web from anywhere in the world as long as you have an Internet connection, you can also access the cloud from anywhere in the world — plus whatever you store there. Again, you simply need an Internet connection. In this way, many people simply define the “cloud” as a metaphor for the Internet.

“Cloud computing” is the generally recognized term for all computing actions done in or via the cloud. Therefore, cloud computing refers to cloud-based data storage, but it also means cloud-based:

  • Data management
  • Content delivery
  • Access to applications and software
  • Delivery of services

Should your business be using cloud computing?

Before we dive into how to choose a cloud computing method, let’s talk about why you should be using cloud computing — and you absolutely should be.

Cloud computing provides numerous benefits that old-fashioned computing methods just can’t live up to. Specifically, cloud computing provides:

  • Mobility and Efficiency: You can work on the cloud from anywhere. Allow your employees, customers, clients, and investors to access the best that your company has to offer, without worrying about weighing down the system or collapsing your infrastructure.
  • Ultimate Security: The cloud provides the best security available when it comes to storing your sensitive data. Even when hardware and equipment fails, you know your data will be stored safely and backed up.
  • Scalability and Flexibility: With non-cloud computing solutions, you must anticipate the extent to which you’ll use your storage space and other computing needs beforehand. Cloud computing allows you to scale your cloud services up or down, based on your unique needs.
  • Strategic Value: Cloud computing methods are always updated with the latest software and the newest tech. This gives your company a competitive edge. Plus, there’s no need to toss outdated technology or revamp your entire network, which would otherwise set your company timeline back significantly.

What method of cloud computing should my business use?

This depends on the organization’s specifications, needs, and goals. There are three basic methods of cloud computing to choose from.

Private Cloud Computing

This model of cloud computing provides dedicated use to your company’s data and systems over a private IT infrastructure. This is a good model to choose if you are particularly concerned about confidentiality and security. Only a trusted third-party or your company’s internal resources team should manage a private model of cloud computing, and you should only give access to those within your company.

Public Cloud Computing

This method of cloud computing allows your business’s resources (software, platforms, infrastructure) to be available to the general public. In some cases, these types of cloud computing models are offered to the public for free, but they may also be sold by a pay-per-usage model.

Hybrid Cloud Computing

As the name suggests, the hybrid cloud computing model blends a public cloud and a private cloud. The hybrid model is mostly by companies who need to operate both models, and thus, the two are integrated into one overarching system.

Resources in the cloud are easier to access, manage, and recover after an equipment malfunction. By switching your business to one of the cloud computing models outlined above, you’ll have a competitive edge and complete control of your company’s data and systems.

What Are the Top Tips for Choosing the Best IT Company?

Two IT Company Professionals Working

Two IT Company Professionals Working

What Are the Top Tips for Choosing the Best IT Company?

Website outages, cybersecurity attacks, and any number of other IT incidents can cost your company hundreds or even thousands of dollars — every minute. For this reason alone, you need an outsourced IT company who is competent and highly qualified to handle your IT needs.

But how do you choose the best IT company?

Naturally, the IT needs of each individual business will vary. A medical practice will need IT assistance that specializes in privacy as well as cybersecurity because they’ll have a tremendous amount of sensitive data in their systems. On the other hand, your industry may require less focus on privacy and more focus on the particular type of software that you use.

Finding an IT company who specializes in your industry is the first step to locating optimal IT support.

Here are some other tips to keep in mind when choosing an IT support company for your business.

1. Look for experience.

As is always the case when you contract out services, you need to look for experience. It may be tempting to work with a brand-new, up and coming IT company in your area, but something as important as IT support warrants hiring a company who’s been in the business for at least a few years.

To establish that the IT companies you are considering have enough experience to get the job done right, ask to speak with their current or past clients. Also, ask for the list of credentials that their support staff possesses. These are the individuals you’ll be working with regularly, and you want to look for certifications and schooling in IT-related fields.

Lastly, make sure the experience that these companies have is related to your industry, specifically. We’ve already touched on this a bit, but it’s important to reiterate that it’s better to find an IT company who specializes in your industry than to find night one who claims they can “do it all.” Many IT companies specialize in healthcare IT, transport IT, or other specific industries, which means they know and understand these industries inside and out. That wants you want.

2. Choose a local company.

Some IT companies will claim they can take on your business from across the state or the nation. While this is possible, it’s unlikely you’ll get the level of quality service you actually deserve. It’s much better to go with a local IT company who you can work with directly.

In many situations, you’ll actually need IT support staff from your MSP (managed service provider) to come to your business for installations, troubleshooting, or network setups. This shouldn’t have to be a huge production. Having a local IT company available for quick service calls is a huge advantage.

3. Look for forward-thinking companies.

Not only do you want your IT company to focus on maintaining your current network and system structure, but you also want them to propel your business forward. Whether fast or slow, growing should be a primary concern for any business.

Some IT companies are more capable at scaling their services than others. Essentially, you want to find a company who will propel your business forward with their own IT ideas. They also need to have the employee-power and IT resources to scale your business up with ease and efficiency. As you expand, you don’t want to have to switch IT companies.

4. Make sure you can choose your level of service.

Again, needs vary where IT is concerned. You certainly do not want to pay for services you don’t need and won’t use. For this reason, look for an IT company who offers a range of service levels.

Most IT companies offer at least two or three levels of service. For example, they may offer an entry-level fee for simply monitoring your systems and alerting you as soon as possible if there’s a breach. If you require network setups, software installations, and other management services, you‘ll naturally want a higher level of service. Having options is the main concern here.

No matter what IT company you choose, it’s important to take your time, and do your research. Your IT company will be one of your business’s most important assets. Hire well, and you’ll reap the benefits of easier daily operations, higher returns on investment, and ultimately, more business opportunities.