Category: Uncategorized

A compromised endpoint gives hackers everything they need to get a foothold in your security network. Once there, they can steal data and potentially hold it for ransom. That’s why it’s so important for business owners to secure their critical endpoints (including desktops, servers, and laptops). Otherwise, you could be leaving the front door wide open to hackers.

Today’s attackers have learned how to bypass traditional antivirus software by using file-less attacks. These types of attacks can hide within sanctioned applications or even within the operating system. Even if you’re vigilant about installing antivirus updates and patching, your organization may still be at risk.

What Are Endpoints?

Endpoints in networks are computer hardware items within the TCP/IP connections, which may include desktops, laptops, smartphones, tablet devices, printers, meters, terminals, smartphones and mobile devices, clients, and other forms of hardware.

Endpoint protection (EPP) has evolved to encompass code-based hacking, but the approach is often not adopted as organizations chose to use a legacy solution due to convenience or a lack of sufficient familiarity. Online sources including MSSP report this is common, but improvements in EPP will lead to more mainstream adoption. Meanwhile, current users may find that their existing network and operational variables demand some kind of improvement.

What Should I Know About Current Endpoint Security Risks?

One sign of a demand for improvement is continuing to use an antivirus program operating on a signature base. This form of technology is considered to be too slow to keep up with so-called ‘zero day attacks,’ or malware programs that are integrated with other coding. Users should expect potential vulnerability with such programming, and devices that are not updated daily are considered vulnerable to ongoing malware threats. Additionally, signature sets (lists of operational protocol) can become so large that they run into the limit issue, leading legacy vendors to drop them, which creates a demand for new solutions that do not use signatures.

Another potential reason you may need to address your EPP is the increase in ‘ransomware’ attacks. Ransomware, hacks designed to block user access until funds are provided to the hacker, has become increasingly destructive in the past few years. All it takes is one careless user who clicks on a link in an email, and your entire database could be locked until the ransom is paid.

Demands for improved management of antivirus software and continuing to use on-site antivirus management servers may also be grounds for improving EPP. You should be able to manage your entire antivirus system from your cloud, and if you cannot, you should consider updating and improving your system. Meanwhile, however, you should take care to ensure that any increased internet connectivity involved with a system improvement does not involve increased vulnerability. If you are able to manage your antivirus system from your cloud, but it does not seem to be sufficiently organized or efficient, you may benefit from substantial restructuring.

Other practical reasons for investment in End Point Protection integrations or improvements include a developed distrust of your current system. Directly targeting EPP can be more efficient and effective.

If you are still doing regular background scans, or your new machines seem slower than you think they should be, you may want to consider improving your EPP. The newer generations of antiviral protection do not require background scanning. Traditional processes for security may be insufficient in addressing the range of possible endpoint attacks.

What is Current In Research And Development?

Many software and strategy developments have taken place to address relevant needs. Amid a range of scholarly and professional research efforts, several patents have been developed in an attempt to optimize a range of relevant security functions and features.

A patent for automated configuration has been developed to optimize efficiency, using a client security application for an EPP system capable of selecting configuration based on the state of the network. The application can then be used to run security processes managed through the configuration.

Another patent has been developed for scalable cloud-based EPP, which allows users to maintain security policies based on endpoint combinations. Configuration and command information is entered and transmitted with an API server. The endpoint then maintains communication with it in ongoing security processes.

Another recent patent has been designed for relevant structures, processes, and operational systems for End Point Protection. Examples of content in this patent include an execution system based on inputs passed to execution only following a separate validation process, and a security structure based on multiple processors and communication channels.

Such developments are expected to become increasingly available and integrated in improved software and technologies over time.

What’s The Bottom Line?

• EPP improvements may be demanded for many essential reasons
• Many additional indirectly relevant factors are also important to consider
• Recent developments show potential for further improvements

Microsoft is offering an early version of the new Outlook on the web for you to sample. If you open your Outlook Live Mail Inbox, in the top right corner, you should see a “Try the new Outlook” toggle. By clicking the toggle, you’ll open new Outlook on the web modules for Mail, Calendar, and People. Microsoft gives you the option to try it out and go back and forth to the different versions by simply clicking the toggle.

What’s in the New Version?

As with all change, the adjustment can take a little time, but more often than not, Microsoft makes changes that improve the use of their products and services in the long run. Let’s take a look at some of the new updates to help your navigation and adjustment to the new version of Outlook go smoother.

Files and Images are Easier to Find

Nothing is more frustrating than digging around in your email trying to find a file that a colleague or client has sent to you. The new Outlook on the web has made finding files and images much easier. Located on the bottom left you will see a file icon. When you click on the icon only emails that have files attached to them are listed for you. If you are specifically looking for an attached file that is an image, you can narrow your search by clicking on images once you are in the file’s module.

Eliminating the hassle of looking for a file in your inbox is a pretty big deal. Now file finding doesn’t need to be a time-consuming exercise anymore. Make sure you take advantage of the Files module that Microsoft has added in the new Outlook on the web.

Searching for Emails Quickly

Now, with Microsoft’s newest version, Outlook predicts what you’ll be searching for based on your most recent conversations and the customers and team members with whom you communicate and interact the most. The advantage of using all of the Microsoft 365 tools on a daily basis is Microsoft’s advancement in technology gives them the edge by anticipating your moves as you make them. The new intelligent search window will help you find the email you need faster and easier.

Event Creation Simplified in Calendar

You can now quickly add events to your calendar with updated event icons, so you can identify events and see location suggestions to get address details. These eye-catching icons will assist you in recognizing the event before you read all the details of the event. The added visual helps the user in keeping track of their busy schedule with these newly designed event icons.

Outlook’s Suggested Replies

The new Outlook incorporates its intelligent technology to your email by saving you energy and time. The new version will suggest replies that you can click on to quickly respond when you don’t need to type an elaborate response. For example, when your boss gives you a new task, one of the suggested replies could be, “I’m on it.” Click on it, and the email automatically sends the reply in seconds without you having to even click send.

The All-inclusive Add-in Feature

The new Outlook on the web has streamlined how you retrieve add-ins by giving you more control to what you use the most. Outlook add-ins are simply your favorite apps that Outlook allows you to add to your inbox, giving you the ability to accomplish tasks faster. You can save an email straight to your notebook, translate emails quickly, and even pay bills and receive payments with the add-ins. All the popular apps, such as Evernote, Gfycat, Boomerang, MojiLaLa Microsoft Translator, PayPal, GIPHY, and Trello can be added to your inbox.

Better Techniques to Manage Your Groups

Office 365 Groups help you with your group-based collaboration. This service is a vital part of many teams that use Outlook. The new Outlook on the web has improved its current features by offering speedier and easier group creation abilities, richer and sleeker business group cards, and a more user-friendly group email triage. The new version also has some great features such as a group Files view that spotlights group managing in the People module, as well as the latest file actions.

Favorites Stick Out Front and Center

Although many work emails are important, there are those specific emails that you can’t miss. An email from your boss or an important client are both examples of emails that you might want to read right away. The Favorites feature is made for those important messages. You can add specific folders, people, or categories to your Favorites to keep them front and center for your attention.

To learn more about the features included in Outlooks early version, click HERE.

What Is Phishing?

Phishing is the act of sending phony emails to people for the purpose of tricking them into revealing their user name and password. The sender pretends to represent an organization that has a viable reason to make an information request. For instance, you might get a genuine-looking email that looks just like it’s from Paypal. The sender will be claiming that there’s something wrong with your Paypal account. They want you to click on their link and go to your Paypal site and then log in and change your password or some other action.

Should you follow their instructions? No! These are cyber thieves trying to get your personal and financial information. Their goal is to steal from you. Hacking has become big business around the globe.

Microsoft Office 365: How It Works

Office 365 is a longstanding software package developed by Microsoft. It includes Word, Excel, PowerPoint, and other commonly used software applications that are used in business. Office 365, unlike previous versions of these applications, operates through yearly subscriptions. Updates are performed regularly. You have access to the latest programs so you can work more efficiently both at home and in the office.

There are good reasons to operate under a yearly subscription plan using these programs. They’re always current and up-to-date and you never have to worry about maintenance issues. Office 365 is available for phones, tablets, computers and you can work from anywhere there’s an internet connection. Microsoft has consistently created the best security programs and systems to guard its products from hackers. And yet, cyber thieves are finding ways around these security protocols.

What Potential Is There For Phishing Scams?

Any hacker can potentially claim that they represent Microsoft. These thieves have been able to replicate an authentic email very well. People who are not paying attention might fall for one of these phony emails. These hackers can sound like they have a viable reason to request information or actions that could place the account holder at risk.

Using good business imagery and closely matching email addresses, recipients may be fooled. Hackers can easily cut and paste company logos into these emails to make them even more convincing. Meanwhile, users that fail to take a second look may be fooled. They can inadvertently reveal log-in information, credit card numbers, or banking information.

Can Hackers Get Around Microsoft’s Security Features?

Recently, hackers have been using certain phishing methods to bypass the current Safe Links security features found in Office 365 software. Safe Links have been a basic aspect of the organization’s Advanced Threat Protection (ATP) program, which has been helping to protect businesses from receiving damaging links that are sent through phishing.

These links scan the URL in attempt to match it to those entered into a stored blacklist, notifying the user of detections. By using tags in HTML headers, hackers have been able to bypass the detection of harmful listings.

Many users of Outlook have been affected by this approach, and while Gmail’s security has evolved well enough to avoid these kinds of bypasses, similar updates are recommended for Microsoft. SecurityWeek explained that users now have the capacity to block URLs on gateways. While this has helped prevent attacks, software developers will be required to address all these new threats as they design their software programs.

Microsoft has been updating aspects of its security to increasingly protect against the improvements of phishing and hacking actions. Along with their central ATP features, which allow users to customize their account settings, users can create their own system-tailored anti-phishing policy. It will update across the range of datacenters within 30 minutes of activation.

These help but there is now a full range of phishing attack types, including ‘spearfishing’ and ‘whaling.’ These both target specific individuals in an organization—normally someone in a high position such as CEO and CFO.

One of the problems with Office 365 security is that ATP is not available with the basic subscription. Users must purchase the security feature or a different version of the software in order to get the best protection against the latest hacking schemes. Once the additional protection is purchased, users should optimize the wide range of settings available within advanced ATP features to get the best security.

According to The Hacker News, cyber theives have been adding words hidden to the user, reducing their font size to zero, in efforts to make phishing emails appear normal to security code while bypassing its detection features. This method has been used to improve the potential and frequency of phishing scams. There’s now a greater demand for updated security features that are able to detect writing with a font size of 0.

CSO reported that there has been an increase in phishing scam types, and while the zero-font method may be addressed with security code improvements, another type of bypass method will likely be developed by hackers.

What Should I Do?

Microsoft recommends that users follow common practices in addition to optimizing program features to best protect against hacking scams. These may include:

• Learn about ATP and its advanced features and security upgrades.
• Establish an optimized ATP policy for your business.
• Learn about ATP anti-phishing policy options.
• Set up an ATP anti-phishing policy that addresses your company’s distinct needs.
• Research and upgrade security options and features as needed.
• Continue to follow statistics and trends regarding hacking and the efforts of cyber-thieves.

Discipline, honor, tradition, and excellence—these could previously be described as the foundation of the legal profession. After decades of consistency, however, the field of law is experiencing an extensive transformation with far-reaching effects. For better or worse, much of this has been attributed to the millennial generation: those individuals born between the early 1980s and 2000.

In the TIME article titled: “The Me Me Me Generation,” Millennials are described in the following way:

“They’re narcissistic. They’re lazy. They’re coddled. They’re even a bit delusional. Those aren’t just unfounded negative stereotypes about 80 million Americans born roughly between 1980 and 2000. They’re backed up by a decade of sociological research.”

However, other research has suggested that this generation is responding to an evolving world defined in part by rapid technological changes. Millennials have become the largest generation wielding a projected spending power of $1.4 trillion by 2020. Attorneys and law firms that wish to succeed in the future should take note of these current trends, which are anticipated to continue.

How Have Millennials Changed the Legal Landscape?

There are many ways that this demographic has influenced changes in how most business is done. This includes business conducted within the legal profession. These changes are evident in response to millennial members of the legal profession, as well as clients of that age group.

First, perhaps above everything, Millennials appreciate the flexibility. They prefer using technology that allows them to work remotely and set their own hours. Billable hours, routine, and face-to-face interactions are less of a priority.

Second, members of this generation require frequent feedback. Whether as a client or a colleague, they prefer platforms where they can monitor progress. Associates also want a clear view of how they are performing in real time.

Third, Millennials value information. They are more likely to want to know the “big picture” rather than being satisfied to just follow protocol. They want to know “why” certain practices are in place. Additionally, they are likely to research employers, colleagues, and clients, etc. A quick google search helps them to determine which firm to hire or work for.

In What Ways Did the Information Age Change the Way Data is Managed?

Rather than file cabinets full of hard-copy documents, and legal teams scrambling to find them, today’s law offices depend more heavily on digital platforms. With the enormous volume of data in a variety of formats, it has become increasingly more important for law offices to take advantage of cutting-edge technology.

Contemporary online data management rooms handle PDFs of paper documents, electronic documents, emails, social-media postings, and text messages. Innovative technologies allow small firms to compete with larger companies like never before. A few of the most popular include the following:

• Artificial intelligence
• Cloud computing
• Predictive coding
• Platforms

This results in lower overhead and less expensive services for clients. What lawyers give up in billable hours, they make up in quantity.

Why Are Online Communities Being Created?

Attorneys have always depended on communities to mentor each other, share insights, make cross-referrals, and find clients. Today, lawyers who wish to succeed in the legal profession are building and/or joining communities online.

Communities like LawyerSmack—previously LawyerSlack—are increasingly becoming the go-to locations for brainstorming, mentoring, sharing files, and engaging in discussions with colleagues. Intended for use by individuals and teams, they can be used across a variety of platforms and devices.

LawyerSmack, in particular, can also be integrated with the following apps and services:

• Giphy
• Skype
• Trello
• Uber, etc.

Although social media venues like Facebook, LinkedIn, and Twitter still have a place in legal marketing, communities like LawyerSmack provide much more.

How Is Virtual Reality Being Used in the Legal Sector?

Virtual reality (VR) and augmented reality (AR) are among the most highly anticipated and intriguing technological advances. These will potentially find a place in the courtroom, as well. In recent years, evidentiary rules have begun to accommodate technology in a variety of ways. Examples include the introduction of DNA evidence and videotaped depositions being entered as evidence.

Additional ways VR and AR could be used in the legal sector are with the presentation of evidence. It would be possible for crime scenes to be virtually recreated and presented to jurors. Another method would be to use a drone with a small camera to show the crime scene and surrounding areas in real-time.

In the not-too-distant future, it is not unrealistic to envision trials occurring with the assistance of virtual reality technology. Jurors could remotely participate in a trial, and even deliberate with other members of the jury over an online platform.

In Conclusion

The legal profession has a history of being rather conservative. Recent trends, however, indicate that is no longer practical. Online formats continue to alter how communities are built and data is managed and shared. VR and AR will become more prevalent in the courtroom. In fact, as technology becomes an inevitable tool in the modern law firm, it is increasingly important for attorneys to embrace it or risk being left behind.

Healthcare workers are stressed. Physicians have burnout and the highest suicide rate among the traditional professions. Nurses somehow soldier through it all, but everyone in healthcare who provides support to physicians and nurses feels the stress.

A few innovations, like medical scribes, have eased the burden a bit and let physicians focus more on the patient and less on the EHR. Though this is helpful, the entire healthcare industry needs a boost into the 21^st century. The obvious solution is better for EHR systems.

What if EHRs were intelligent enough to record everything and populate the records automatically?

That day is not far off. Speech recognition is advancing by leaps and bounds. All the physician would have to do is correctly pronounce the name of the field, then begin speaking about the patient and their visit.

Of course, the EHR will require review before it’s final, but the burden of data entry would be greatly reduced. EHR records have some of this functionality already; they can search for diagnosis codes via voice, for example.

However, the developing abilities of AI and other technologies are good enough that we can now ask how they can be used to improve communications between staff members—and between staff and patients.

What Are Some Communication Problems?

The biggest, and potentially the most critical problem is getting information back and forth between nurses and doctors. This is still often done by pager, which is a technology first developed in the 1950s.

With a pager system, if the physician does not respond, the nurse has no way of knowing if the doctor got the message. This increases tension and will prompt more pages to the physician, which will increase frustration on both ends. A smartphone with voicemail (and automatic transcription of voicemail messages) avoids the problem and does not require the physician to answer.

The same logic applies to communications with patients. Many health systems are now using patient portals that allow email between the care team and patients. Yes, health systems need to drive office visits, but requiring an office visit for everything would swamp any practice. Like so much of health care, the division between what is charged for and what is not rests on old traditions that barely acknowledge what technology can do. So far, bundled payments are the only option that makes sense and allow the health system to decide how to obtain revenue.

What Really Counts?

Research on communication has shown that there are five important aspects of healthcare systems:

1. All communication should be two-way, with acknowledgment of receipt at both ends.
2. Communications technologies should be as simple as possible. The tech should not get in the way of the message.
3. Communications technologies should foster and automate to the extent possible, collaboration among the healthcare team.
4. Communications technologies should be designed to make mobilizing the right resources at the right time easy.
5. Support has to be ongoing. 24/7/365 tech support is essential. Redundancy and automatic failovers when systems falter is essential.

What’s The Future?

McKinsey, the world-renowned consulting firm, thinks that we are in a “quiet period” in AI development when things being perfected now in labs will burst on the scene in five years or so and produce dramatic and disruptive changes. One of the areas of high interest is “virtual agents,” software entities that can play the role of humans.

The key difference here is that AI virtual agents have improved a great deal. They’re no longer static programs that answer calls and ask us to press “one” or press “three” if we want to hear everything in Spanish. They can learn from their own operations and become better and better over time.

Right now, Amazon offers tools for building “skills” into its Alexa products. AI-enabled virtual agents can learn to run a healthcare organization. Gartner, a consulting firm, estimates that by 2022 it will be possible to reduce the “toil” components of nursing by 50%, freeing up time for patient care instead of administrative duties. One has only to be a patient and watch the nurses and support staff see that this is probably optimistic. Healthcare organizations are still pretty much at the start of the learning curve.

What Are The Barriers To Change?

Healthcare organizations are legitimately concerned about several factors related to data and its use:

• Privacy
• Security
• Errors in data
• Errors in analytic results due to outdated or just wrong data
• Compliance

Conclusion

Privacy and security worries can be greatly reduced by moving data to the cloud, using either the public cloud, private cloud, or a hybrid cloud. Regardless of which is used, security will be greatly enhanced, and privacy risks reduced.

Errors in data can be handled by error-checking software, but the price paid for that is “alarm fatigue.” This is an area that is ripe for AI. An AI can learn the practice patterns and idiosyncrasies of the entire staff, knowing that an error for Dr. Jones is not an error for Dr. Smith, who likes off-label uses of drugs.

Alarms can quickly be reduced and accuracy improved. This inherent capacity to adapt to the wide variations in practice in health care organizations is one of the great strengths of AI and can be a major selling point for pushing adoption of the technology. And this, too, represents improved communication.

New grants from Health and Human Services are aimed at boosting the health information technology for smaller hospitals.

The United States Health Resources and Services Administration (HRSA) is awarding $125 million in grants to community health centers to, among other functions, improve their use of health IT in primary care.

Healthcare By The Numbers

Community Health Centers (CHC), usually invisible to those with private insurance or Medicare, provide basic health care to one in twelve US residents. For certain populations, the percentage is far higher – one in three people in poverty, one in five rural residents, and one in seven children 17 or younger. There are 1,400 CHCs in the US, which together operate more than 11,000 point-of-care sites and serve 27 million Americans. 1.4 million of those served are homeless, while 355,000 are veterans.

The quality of care provided in CHCs is demonstrably good. 67% of diabetics treated at community health centers achieved a glycosylated hemoglobin (A1C) level of 9% or less, compared with 57% of patients overall. 63% of those treated for high blood pressure achieved control, compared with 56 percent of patients overall. 90 percent of CHCs provide mental health care. 70% provide addiction treatment, including medication-assisted treatment.

Coordinated delivery of primary care services by CHCs is cost-effective. Overall, their cost per patient is 24 percent less than for patients overall. Their patients have 25 percent lower admissions than the overall population and, when admitted, have 27 percent lower costs. With healthcare costs rising at alarming rates, this is a pretty big deal.

The CHC patient population faces the challenges of poverty, locations distant from care sources such as tertiary care centers, possible disability, obesity, homelessness, and substance abuse. It is a challenging population to treat. The use of electronic health records (EHRs) helps with continuity of care and avoidance of unnecessary and duplicative testing and prescribing, driving service costs even lower.

Healthcare Services Available For Everyone

CHCs serve all comers. Even in Massachusetts, which has achieved rates of insurance coverage as high as 97% after the start of MassHealth (which was one of the inspirations for the Affordable Care Act (ACA), 36% of those seeking family planning services at CHCs in Massachusetts were uninsured. (Of course, if the patient has insurance, the CHC bills it.)

CHCs have demonstrated a positive impact on mortality. After the start of the CHC program in 1965, mortality among those over 50 fell by between 7 and 13 percent. This reduction is between 20 and 40 percent of the poor/non-poor morality gap, even when the simultaneous start of the Medicare program is considered. Why would a drop of this magnitude be seen in a population that was, courtesy of Medicare, suddenly insured? Part of the answer lies in the fact that CHCs penetrated rural areas where primary care had simply not been accessible before they arrived.

Targeting Major Health Risk Groups

One of the major health issues for the CHC population is smoking Although smoking has fallen to 16% of US adults, rural and poverty populations – the population largely served by CHCs – remains high. Use of EHRs to target smokers for intervention by CHCs has been effective. A study in New York City, where 18.9% of those with Medicaid were smokers, found that using EHRs to flag smokers for intervention by their primary care providers increased the number of interventions from 27% to 54%. The residual question is why, if all smokers were flagged and providers were notified to provide interventions, only slightly more than half responded.

The rates of smoking varied widely among the 19 CHCs involved, ranging from a low of 19% to 75%. The CHCs were paid an additional $20 for visits with an intervention documented in the EHR. Perhaps this payment was just too low to function as an incentive. One of the fruitful areas for research is how much pay is needed to produce improvement in provider performance in pay-for-performance programs.

Alternatives To Opioids

The experience in New York City with smoking interventions can serve as a model for other campaigns: obviously, opioid use is low-hanging fruit. Interventions using EHRs can be devised for providers to review the care of their patients with chronic pain and consider modalities other than opioids. These options might include drugs like gabapentinoids, physical therapy, and injections by a pain management specialist. Alcohol use is another target. So is obesity. Alcohol abuse accounts for 88,000 deaths per year and up to $224 billion in economic costs. The cost of obesity is estimated at $190.2 billion in health care expenditures alone – around 21% of annual medical spending. The CHC population is a ripe target for obesity-related interventions.

Conclusion

Increasing penetration of EHRs in CHCs and the use of EHRs to target interventions for the challenges the patient population of CHCs face is a potentially productive area. It will serve to demonstrate the power of electronic health information to improve both individual and public health, saving the nation billions in the process. This should also help Americans improve their overall health.

Gone are the days of hanging out a shingle and waiting for clients. With the advent of the Internet, lawyers only advertise in the yellow pages if they want to. Nearly everyone goes to their computer—or another digital device—when they are searching for anything. Looking for an attorney is no different.

Search Engine Optimization (SEO), marketing has never been easier, or more complex. Just as soon as one becomes acquainted with Google’s algorithm, it changes. Aside from paying an online marketing website like LawLytics, what can you do? Fortunately, there are clear guidelines to what works and what does not, if you know where to look.

Which SEO Actions Are Generally Unsuccessful?

When online marketing, or any marketing for that matter, has been attempted and failed, it is easy to wonder, “why?”. Unfortunately, the answer is seldom clear. If you knew what you were doing wrong, you most likely would not be doing it.

One aspect that could be causing the SEO marketing strategy to flounder is if the wrong “expert” has been hired. This could mean that he or she is not qualified for the job. Perhaps their skills or experience-level were misrepresented. Maybe their expertise is in a field other than SEO for law offices. They may be using outdated techniques, breaking search engine guidelines, or even outsourcing their work.

Although this may improve their bottom line, it does nothing to forward your practice. A few of the other reasons your SEO may not be working include the following:

• Buying AdWords (pay-per-click)
• Distributing unwarranted press-releases
• Fabricating or embellishing performance reports
• You have not devoted enough time to learning proven SEO strategies
• Paying for guest blogs or links on prestigious legal publications
• Reusing content, whether yours or someone else’s
• Using a “one-size-fits-all” or and “SEO for Dummies” approach

Perhaps, your SEO efforts were paying off and suddenly, you discover your online presence has disappeared. Alternatively, your marketing strategies may have been working and then merely stopped. Often this is because of the nature of SEO and Google. In other words, Google’s algorithm has been updated and what used to work, no longer does.

What Are Easy, Successful SEO Actions?

There are several steps that a law firm can take that are easy and effective. Most of them require very little time out of your busy day. In fact, a few only need to be done once to reap the benefits.

First, make sure that your local directory listings are correct. Go to Google My Business and claim ownership of your business. Then, go to “duplicate locations” and remove any copies of your business to avoid confusing prospective clients. Do the same on YELP, etc. This makes it easier for people to find you.

Next, request and post positive online reviews. This helps you maintain existing clients and convert potential ones. It is important to manage this strategy yourself. To use powerful, SEO-friendly words, someone without a legal background may inadvertently alter the meaning. This could not only reflect poorly on your business, but may also cause trouble with Google.

Finally, you want to cultivate a proactive social media presence. This is intended to support your law firm’s high-quality website, which is the official introduction to the company. Having accounts set up in Facebook, LinkedIn, and Twitter allow you to interact with potential clients. It also provides free advertising.

How Long Does It Take to See SEO Benefits?

How quickly SEO works depends on quite a few elements. Additionally, following a good SEO strategy to the letter does not guarantee success. It does, however, drastically improve one’s chances. The time it takes for a firm to see SEO benefits depends on the following:

• The amount, quality, and uniqueness of website and social media content
• The formatting of the website and social media pages
• The size of the market
• The size of the niche clientele

Another aspect that negatively affects how quickly SEO works is how complicated the website is. Generally, if the design of the website has a fancy design, it detracts from the message. Complex images and fonts make navigating the website difficult. This drives people off the website and to other more straightforward options.

What Should a Law Firm Ask Before Hiring an SEO Company?

For more complex marketing strategies, many law firms choose to hire outside experts. Unfortunately, the SEO field is rife with charlatans exaggerating their skills and experience.

Before beginning the search, Google suggests reading Webmaster Guidelines. Then, ask prospective companies the following questions:

• How long have you been in business?
• Do you have an office, or do you work from home?
• How many full-time employees do you have?
• Do you outsource any of the work?
• Do you follow Google’s Webmaster Guidelines?
• What is your legal background?
• Do you understand legal ethics?

Follow up on any answer that sounds suspicious, or discard the notion of working with that company right away. Lastly, ask them for a full list of everything they intend to do or provide to your firm. They should know their business well enough to supply you with a detailed outline of a strategy tailored for your company.

In Conclusion

There are many ways of using SEO attracts clients. You can easily do the basic steps yourself. For a more comprehensive strategy, an all-in-one website system for lawyers, such as LawLytics, can be helpful. It uses cutting-edge practices and SEO-friendly pages to communicate with search engines. It showcases attorney bios, testimonials, and case results. This enables lawyers to spend their free time polishing content, and less time stressing about strategy.

Earlier this year, Intel introduced their new 8th Gen Intel Core vPro processors. Marketed as the way to help businesses of all shapes and sizes make the digital transformation, Intel compels customers to “Leave Inefficiency Behind.” With the new upgrade, Intel boasts that it will optimize productivity with Windows 10, help guard company assets, and also manage company costs.

With more than 100 new 8th Gen Intel Core processor-based business PC designs to choose from, Intel believes this upgrade will revolutionize computing. Both consumers and businesses today want and need to work faster with fewer problems, and the new processor will deliver that and more.

What Exactly Is So Great About the 8^th Gen Intel Core Processor?

One would expect the new generation of Intel CPUs to be markedly faster than the Intel Core 7 processor. According to most reviews, the performance gap between the newest, 8th Gen “Kaby Lake Refresh” chips and the old 7th Gen “Kaby Lake” can be experienced from the time the user pushes the power button.

Intel doubled the number of cores from two to four, increased the clock speed and optimized video capabilities. This upgrade results in (depending on what task the user is performing) up to 90 percent faster. Let’s look at a breakdown of the 8^th Gen Core by various tasks.

Synthetic Testing

Synthetic testing is a method of comprehending a user’s experiences with a software application by forecasting its behavior. According to Geekbench 4, a scoring system that separates single-core and multi-core performance and measures GPU performance in areas such as image processing and computer vision, the 8^th Gen Core is vastly improved. Comparing the differences between a 7th Gen Core i7-7500U and an 8th Gen Core i7-8550U processor, Geekbench 4 indicated a 60 to 90 percent improvement, depending on the laptop device.

Spreadsheet Testing

Testing large spreadsheets with Excel, the 8th Gen Core showed it is worth the upgrade. When running a macro that matches 65,000 names with their addresses, most 7th Gen-powered processors finished between 2 and 3 minutes. The 8th Gen finished the same task between 1:08 and 1:32, depending on the laptop. The spreadsheet test showed a 55 to 70 percent jump.

Single-threaded app results were not as remarkable. When running a macro that matched 20,000 names and addresses in OpenOffice Calc, using only a single thread, the 8th Gen Core was just around 10 to 11 percent faster than the 7th Gen models.

Graphics

Overall, laptops with 8th Gen Core processors demonstrated improved performance in the graphics department. The integrated GPUs are still not good enough for playing top-end games though. Not as easy to assess, most test scores are showing an improvement ranging from 17 to 39 percent, contingent on the device and app used.

App Loading

The 8th Gen Core processor will cause your apps to load faster as well. Varying on the device and the app, most test results showed a 50 to 55 percent jump over the 7th Gen processor.

Video Transcoding

Probably where the 8th Gen processors score improved the most is seen in transcoding film clips. The 7th Gen-powered processor took an average of 30 minutes to contract a 4K video down to 1080p resolution, using the transcoding tool, Handbrake. When using the 8th Gen Core processor, the same task was completed in just 19:37 minutes. Being profoundly optimized for video, the 8th Gen shows a 53-percent improvement. This will no doubt be a big bonus for users who enjoy streaming videos.

Summary

The performance advantages of 8th Gen Core processors differ by the task and device. That said, it shows a marked improvement especially when working on multi-threaded assignments. Businesses and consumers who need to improve their work experience should definitely consider upgrading to a model with the 8th Gen Core processor. The user experience will be greatly enhanced and you can get important tasks completed faster.

As with all big breakthroughs in computing and Information Technology, the price will be higher right after the new processor hits the market. Within a few years, prices should level off so that the laptops sporting the 8^th Gen Core processor are more affordable.

Depending on your budget, here are some devices you might consider purchasing:

• Lenovo ThinkPad X280 – 12.5″ – Core i5 8250U – 8 GB RAM – 128 GB SSD
• Dell Latitude 5591 – 15.6″ – Core i5 8400H – 8 GB RAM – 256 GB SSD
• Lenovo ThinkPad X1 Yoga – 14″ – Core i5 8250U – 8 GB RAM – 256 GB SSD
• HP EliteBook 1050 G1 – 15.6″ – Core i5 8300H – 8 GB RAM – 256 GB SSD – US
• HP ZBook 17 G5 Mobile Workstation – 17.3″ – Core i7 8750H – 16 GB RAM – 512 GB SSD – US
• Acer Aspire 5 Laptop – A515-51-89UP
• Acer Spin 5 Laptop – SP513-52N-85DC

How Do We Choose An IT Service Provider?

10 Critical Things To Look For

If your IT company doesn’t return your phone calls, their prices are too high, or they run in to “fix” things only to run out before you find what was done, you need to choose another IT Service Provider.

But what should you look for?

With the rapid changes in technology, how are you supposed to know which IT company is best for your business needs?

We’ll tell you here…

Have you ever heard the term Managed Service Provider (MSP)?

It’s important that your IT company is and MSP… meaning that they provide what’s called Managed IT Services.

What Are Managed IT Services?

Managed IT Services allow you to offload all of your IT services and solutions to a service provider (an MSP). Your MSP assumes all the responsibility for 24-hour monitoring and maintenance of your IT system.

Why Is Using An MSP So Important?

Using Managed IT Services is critical to the success of small to mid-sized businesses today. Most don’t have the resources to hire a team of tech experts and keep them on-call 24/7.

Your Managed Service Provider will act as your outsourced IT department. It’s a much more affordable way to access the comprehensive IT systems that larger business enjoy.

This also ensures that your technology and data will always be accessible, reliable and secure.

And, with the services your MSP provides, your company will be set up to better compete against other businesses like yours.

Sounds like a dream come true, right?

But… you must find the right IT MSP company for your organization.

Which brings me to the main topic here…

What Should You Look For In A Managed IT Service Provider?

Not all IT companies are the same…

Here are 10 things to look for…

Make sure that your IT Service Provider:

1. Responds quickly to your calls. Every company has different processes, and response times vary. Ask for their guaranteed response times:

• How long does it take for them to respond?
• How fast are issues typically resolved?
• How long will it take if you require onsite support?

Make sure they back up their answers with facts and metrics.

2. Is an IT Advisor and not just a repair service. Look for a subject matter expert in the industry you serve. If you run a healthcare practice, make sure they are versed in EHRs, HIPAA and practice management software.

Look for an MSP who can act as a consultant and craft a customized solution to meet your unique requirements. They should explain everything they do in plain language that you and your employees can understand, and how it will impact your business operations.

3. Offers access to a team of highly trained and experienced technicians who provide on-call service 24/7/365. They should ensure that your IT infrastructure is available when and where you need it…And that you have access to specialists who can ensure you are following IT best practices.

4. Provides a guaranteed Service Level Agreement. They should monitor your network 24 hours a day to act on any issues before they cause IT interruptions or downtime that can disrupt your staff’s productivity.

5. Helps you budget for the IT services you require. A good IT service provider will offer services that you can predictably budget for, and solutions that you can write off as operating expenses rather than capital ones. Your MSP should offer a customized package of services for a fixed monthly fee that you can count on.

6. Ensures that you’ll have a highly secure IT environment so you won’t have to worry about viruses, malware, and hackers stealing your confidential data. They should use best-of-breed technologies that block data intrusions and eliminate them before they enter your network. They should also help you maintain IT security compliance for industry and government regulations.

7. Sets up Business Continuity and Disaster Recovery Solutions with both onsite and offsite cloud backups to ensure you can always access your IT even if your office is closed due to a storm or other disaster. Plus they should provide continuous backups and testing to ensure your data is easily recoverable.

8. Ensures that proactive support is ongoing so you can have the peace of mind that your IT network will run as it should. This way you can focus on your core competencies rather than worry about technology issues.

9. Offers many different services and solutions you can choose from. This includes things like hosted cloud services, VoIP business phones, mobile device management, wireless services, virtual CIO services and more. Only with a variety of services can they provide the customized information technology solutions that best fit your needs.

10. Makes your success their priority. They must get to know your business and your goals. How can you tell if they’ll do this? Ask them about their clients and the success rate they experienced by using the services they provide. Any company that’s provided success for their customers will gladly be willing to share their stories and references.

There’s no doubt that finding the right IT Service Provider can be a daunting task. But armed with this information you should be able to find the right fit for your business.