Google Medic Update Aftermath: 6 Clear Steps to Recover Ranking

Medic Google Rankings

Experts estimate that as many as 42% of websites may have been impacted by Google’s Medic update that dropped mid-summer. And, as with so many Google algorithm changes, it came out of nowhere, leaving a wake of destruction.

Medic Google Rankings

Did you see your own company website’s ranking plummet as a result of the Medic Update? Here’s what you need to know to determine if you were affected and how to fix damage from the medic update.

Were You Impacted By Medic Update?

Do you want to know the truth? You very likely were impacted in some way even if you didn’t feel the brunt of it. It’s known as the “Medic Update” because it disproportionately affected health-related websites early on. But as the waves continued to roll, other industries and sites felt the aftermath:

  • Fashion
  • e-Commerce
  • Local businesses
  • Affiliate marketing websites
  • Among others

Chances are that you fall into one of these categories. If you saw your search engine rankings dip — even slightly — in August 2018 with little to no recovery, you’ve very likely felt the wrath of Medic. Like many updates, it’s rolling out in sections so the decline may not be over.

While it never feels good to see your website lose ground in Google searches, know that Medic continues Google’s goal of elevating the highest authority websites which can best answer a searcher’s query. These are the ones that deserve those coveted top spots on page one.

If you take steps to adapt to the Medic Update, you have the potential to outrank the many websites that don’t. You could actually come out better than you were before when you learn how to fix damage from the medic update.

Step 1: Align Content with Searcher Intent

Before websites were impacted by the medic update, searching for a product or service may have sent you straight to a sales page. But this doesn’t reflect the modern buyer’s journey. Google knows that. This appears to be at least one thing that this algorithm change attempted to rectify.

70% of the buying decision is made before a person reaches a sales page. The Medic updates reflect this by pulling up more informational pages that help a potential customer make that decision.

If your website strategy largely revolved around the end of the buyer’s journey (sales), it’s time to put more focus on helpful content like blog posts, videos and interactive tools on your website.

Step 2: Utilize Google Shopping Ads

Ad clicks don’t directly impact your search engine ranking. But they do help you stay top of mind and build brand awareness over time when combined with a comprehensive brand awareness strategy. Google shopping ads have enjoyed a 47% increase in visibility year over year.

Don’t blame Google. It’s one of the main ways they make money. Increasing you pay per click (PPC) marketing budget will help you take advantage of this increased visibility and restore organic ranking indirectly.

Step 3: Check Your Link Profile

The number and quality of inbound links is still a known ranking factor. Relevant links from high authority websites help establish with Google that your company has an authoritative website. But Google search is getting smarter every year. It can more easily spot unnatural links that were likely purchased or otherwise unscrupulously acquired to manipulate your ranking. The aftermath for sites using questionable link-building strategies was swift and brutal.

It’s time to revisit your links using Google Search Console and more advanced link analysis tools like AHrefs, SEMrush or Moz.

Look for links coming from low authority and spammy websites. Disavow them using Google Disavow Tool.

Step 4: Be Clear About Ownership

Do you have a sneaky agenda for your website? You probably don’t. But some websites do. They leave it unclear who owns the website. For example, a business could create what appears to be a 3rd party review website and then review their own products. That’s not full disclosure.

Learn how to fix damage from the medic update on sites where ownership is unclear. Add your contact information to every header or footer. Or create a detailed “About Us” and “Contact” page. Make sure every page on any owned site has a link to these pages.

Step 5: Build Credibility

Some of those most impacted by medic update was giving health advice when it was unclear what credentials they had to do so. But this applies to any industry.

Consider adding a full, short bio on each blog post or informational page. Clearly, state the education and/or experience that qualifies the person to write and publish this content.

Remember E-A-T with every piece of content you produce. That’s…

  • Expertise – Your content demonstrates that you’re an expert in your field and you have the credentials to prove it.
  • Authoritative – Being authoritative is more about outside recognition. Do others in your industry recognize you as an authority? This may come in the form of reviews, links to your website, awards or ratings from organizations like BBB, Pulitzer or JD Power. Showcase this social proof of your authoritativeness on your website and work to get more recognition off-site.
  • Trustworthiness – Trustworthiness comes in many forms. For one, you should be careful with the facts you communicate on your site. Stretching the truth or failing to cite sources doesn’t evoke trust. Second, trustworthiness comes in the form of your physical site. Your site is secure (HTTPS), easy to navigate and looks professional.

Step 6: Do Historical Optimization

Have you learned a lot about how to build a better website over the years? Most businesses have. There was a time when you could fairly easily rank low-quality content that wasn’t mobile-friendly or on a fast-loading page. But those days have passed.

You may have content on your website that is so far below your current standards, that it should be removed from the site. But you’re also likely to find pieces of content that would be excellent if you:

  • Make them a little longer – the average blog post on page one is now over 1000 words. In some industries its over 2000.
  • Beef up the content – Thin content that doesn’t really add value doesn’t rank well. Add real value, not fluff.
  • Get rid of ungrammatical keyword usage – Google hasn’t used “exact match” keywords for some time. Google disregards unnecessary words and even many prefixes and suffixes when ranking websites. Keywords like “Luxury furniture Houston” that can’t grammatically fit in a sentence should be changed to “luxury furniture in Houston.” If the content used keywords unnaturally or every 100 words, find a synonym.
  • Interlink – Content should link out to some reliable websites and interlink with one or more other relevant pages on your website.
  • Connect with the target audience – Did your hook fall flat? Did people bounce off your website? Then you may need to evaluate how you’re connecting with that audience.
  • Visuals – Pages that have more relevant images rank better.

If you’re not doing these things in current content, then it’s time to update your website.

How to Fix Damage from the Medic Update

The Medic Update hit a lot of websites hard. But the good news is that when you adapt by applying these 6 steps, you can come out on top. To learn more about marketing, follow our blog.

Don’t Let a Disaster Destroy Your Holidays

The festive season is fast approaching, and it is a well-deserved opportunity to celebrate with friends and family. However, the joy of the holidays can quickly turn tragic if you are not careful. Emergency rooms visits and the number of calls to first responders see a sharp increase during the final few weeks of the year. It is possible to avoid a holiday disaster by following a few simple guidelines to help safeguard you and your family.

Happy Thanksgiving

Ways to Stay Safer During This Year’s Holidays

Avoiding Decorating Disasters

  • Inspect your holiday decorations before putting them out. Even if you took the time to double check your decorations before storing them, look again. Check for frayed wires, loose connections, broken bulbs, and other fire hazards.
  • Ensure outside decorations are weather-resistant. Never assume that all decorations are suitable for hanging both indoors and outdoors. Look at the tag and make sure that the item has an outdoor rating from Underwriters Laboratory (UL) before using it anywhere it may get wet.
  • Don’t put yourself at risk for injuries. While decorating your entire home in lights and figures may look amazing, don’t try to do more than you can do safely. Make sure you know what you are doing before you try to climb a ladder or secure a holiday scene to the top of your roof.
  • Stay away from candles. While no one can deny that real flames add a magical warmth to your home, burning candles can significantly increase the chance of a house fire. You are more at risk if you have young children or pets at home. There are many LED candle lights which offer a similar, but much safer, candlelight effect.
  • Don’t leave your decorations on the entire night Besides saving energy and money, using a timer switch to turn your decorations off at a reasonable time each evening can prevent a fire from breaking out while you sleep. Homeowners who have plans to go away for the holidays should completely unplug decorations until they return home.

Don’t Cook Up a Disaster

  • Keep kids out of harm’s way. Cooking with your kids during the holidays can be a great experience. Prevent little ones from being injured by ensuring they stay away from the stove and never allowing them to use sharp knives. Instead, give them simple, safe tasks like kneading dough or decorating cookies.
  • Watch your food temperatures. Many cooks only cook large roasts or whole turkeys during the holidays. For cooks with less experience, it is easy to undercook the meat resulting in serious illnesses. Always follow a recipe and use a meat thermometer to ensure the food thoroughly cooked.
  • Make sure your stove and oven are off. It is easy to become distracted and forget to turn appliances off. Do yourself a favor and double check before going to bed for the night.

Keeping Healthy and Secure During Holiday Travels

  • Give yourself plenty of travel time. Driving during the holidays often means huge delays, so leave early enough so you won’t need to rush to get to where you are going on time. Take the time to plan out food and bathroom breaks before hitting the road. This step is particularly helpful if you are traveling with children or other passengers who may need special considerations.
  • Always use seat belts and properly installed car seats. Seat belts and car seats save lives, so there is no excuse not to use them correctly. Buckle up even if you are only heading down the street to pick up a last-minute gift.
  • Never use a cell phone while driving. Increasingly people are depending on driving apps to find the best way of getting to their destinations. Although these apps work well, they can become a distraction if you need to interact with your phone physically. Set your destination before leaving or have a passenger handle the navigation and concentrate on the road.
  • Be extra careful when driving in neighborhoods. During vacations from school, expect to see more children outside at all hours of the day and night. Reduce your driving speed and stay alert for people who may dart out in front of your vehicle.
  • Even one drink may be too much. If you are planning to attend holiday parties where they serve alcohol, imbibe responsibly and never drive unless you are completely sober. It is always a better idea to have a designated driver or use an alternative means of getting home to avoid a life-changing accident.

Keep these tips in mind this holiday season, and we wish you a joyful time full of beautiful memories.

The CRA scam that is making Canadians lose thousands of dollars.

CRA Tax Scam

Tax compliance is a matter that many people try to adhere to in Canada. That means that when one receives a call asking them to immediately clear apparent tax deficits or face arrests, they merely comply. It is often impossible to tell apart the scammers from real CRA employees as they use masking technologies that make it seem like you really are getting a call from the CRA. This problem is so rampant that millions of dollars have been transferred to these scammers leaving many unaware Canadians cheated.

CRA Tax Scam

Over the years, many individuals have come forward to make complaints on their losses. This has however posed a rather unique problem to the Canadian police force. This owes to the fact that these scammers are international and not being Canadian citizen’s makes the law unable to cater to these woes. These scammers have gotten away with it for so long that at this point there are several call centers established in many towns in India.

These scammers have been getting away with this matter for many years even with a government that is aware of what is happening. With corruption a big problem in the Indian police force, there is no doubt that some of these scammers have merely paid off the police officials to keep away and let them proceed. The result is a scam that forces many unsuspecting Canadian citizens to lose their hard earned money thinking they had tax deficits.

How they scam Canadian citizens

This is a very large operation in India. As there are so many scam call centers in India, you find that they have narrowed down their targets to either the elderly or immigrants who are yet to get acquainted with how tax collection works in Canada. This unfortunate matter is conducted in a manner that has kept the operation alive for several years and expanded the operations.

The scammers generally call using a robot. Most of them mask their numbers that they appear as a CRA number. After the person on the other end picks up the call, they identify themselves CRA employees. These then progress and they firmly inform you that you owe a certain amount of money. They then begin pushing and prodding asking that you send the money.

They don’t always ask for money, sometimes they ask for apple gift cards as well as an incentive. People get threatened that they will face jail time or lose property by auction to cover their costs. They will target anyone that they think might not be aware that it may be a scam. One businessman admitted to having been scammed over a hundred thousand dollars from his business.

How they collect and hide the money

The scammers hide the money in different ways. Most of them are known to use financial cartels from overseas who are usually given around 40% of the cuts. They also tend to use different cartels to keep their operations as untraceable as possible. The operation is an extensive network that originates in the streets of Mumbai and other Indian towns. The popularity that the call centers get by the locals has made many more young people venture into scamming as a primary source of income.

The biggest motivators and continuers of this are young people in their twenties usually. They are people hoping to make a lot of quick money for they quickly try to make pacts with local cops who are generally happy to receive a bribe to ignore the illegal activity. Since the call centers are the only place to trace where this scam originates, it is difficult for a Canadian citizen to know who scammed them or for these scammers to be linked to specific cases.

Efforts to stop the phone scammers

In the past, there has been little to no effort to prevent this kind of scam. Canadian citizens have learned to ignore or easily recognize a fraud. The people who are most likely to be victims of this are people who are not well versed with how the CRA works as they actually communicate by use of mail. This makes elderly people who may be unaware of changes to be victims as well as newcomers.

There has however been a recent progression in solving this. The local Indian police in cohorts with the RFPD have begun to search for these call centers. They have been identified and raided on national TV to show these people that the time to end these operations has come. This raid has led to many operations being revealed and there is hope for this massive operation to be brought down once and for all. Many Canadians have fallen victim to these scammers and more will continue if the word is not given to them.

Can 4G LTE and WiFI Benefit School Districts Inside and Beyond the Classroom?

4G LTE Schools

As individuals, we’ve been using 4G LTE to connect to the internet for years. 4G LTE can benefit all school districts, and it is a particularly good choice for districts with schools in a wide or rural geographic area. It also offers a type of flexibility that wired connectivity doesn’t have. But how can this mobile wireless technology benefit school districts, from students to faculty and staff?

4G LTE Schools

How Can 4G LTE on School Buses Strengthen Districts?

Some school districts are installing 4G LTE on their school bus fleets with program names like “WiFi on Wheels.” Each bus in the fleet receives an in-vehicle LTE wireless solution that can be used while students are riding the bus to and from school.

The most prominent results from “WiFi on Wheels” initiatives are coming from school districts in widespread, poor, and rural areas. One California school district’s 100-bus fleet covers 1,250 square miles.

Many of the district’s students lacked internet access at home and also had long bus rides. After implementing 4G LTE on district buses, students became more academically engaged. In one year, graduation rates in the district increased from 70 to 80 percent.

4G LTE on buses has also been shown to increase student safety and reduce incidences of violence and bullying. From a resource management perspective, 4G LTE on school buses supports telematics to improve cost-efficiency and GPS that shows the location of buses at all times for fleet management.

Can 4G LTE Strengthen School Communications and IT Support?

Districts with widespread facilities and campuses can use 4G LTE to manage digital signage and communications. Instead of localized programming, district-wide messages can be sent instantly.

Remote tech support and troubleshooting can also be improved by 4G LTE technology. Wireless 4G LTE networks can enable remote solutions and inter-school conferencing.

If your district uses sites that aren’t typically connected to the internet, like gyms, sports complexes, and temporary classrooms, 4G LTE enables these buildings and locations to be flexibly included in the school network as needed.

How Can 4G LTE Benefit Campus Safety and Security?

In the same way that districts implement “WiFi on Wheels” on buses, campus safety vehicles can use 4G LTE for communications, monitoring, and reporting. Security and real-time communications for students, faculty, and staff can be supported through 4G LTE cameras and other monitoring devices.

Because 4G LTE technology is wirelessly delivered, security within the system is also important to prevent intrusion and hacking. 4G LTE technology enables districts to isolate their own data and cloak any personal information that’s going through the district’s devices. The district can define its own information perimeter using software, limiting the network’s use to authorized students and staff.

How can Wireless WANs Support Parents and Student Volunteers?

Parent groups who are holding music, athletic, recreational, cultural or theater events can use the network remotely to process credit card payments. Student leadership groups can process payments for dances, campus events, and year-end activities. 4G LTE technology enables these transactions and events to be conducted safely and securely.

There are many good reasons to consider 4G LTE technology for school districts and campuses. From improving school bus safety and increasing student academic performance to connecting remote campuses and enabling remote IT support, connecting a district and all of the people in it with 4G LTE can be an effective, efficient communications choice.

How You Can Celebrate Entrepreneurs’ Day in 2018?

Entrepreneur Day

Look around you. Your desk lamp, your headphones, that smartphone in your hands — everything you own and use daily was created in the mind of an entrepreneur.

Entrepreneur Day

Sure, it may be mass-produced now, but at one time, every item in existence had to be thought up, created, and marketed for the very first time. It took the innovative and productive mind of a special entrepreneur to do that.

Today, entrepreneurs still exist as they always have, but because of mass production, globalism, big box stores, and yes, the Internet, they’re not as celebrated as they once were. Entrepreneurs’ Day is bringing back the much-deserved admiration and appreciation of the entrepreneur.

Below, learn exactly what Entrepreneurs’ Day is, how it started, and how you can celebrate this 2018!

What Is Entrepreneurs’ Day and Why Is It Special?

Entrepreneurs’ Day is a day that celebrates the men and women in this country who are able to build something out of nothing. Entrepreneurs certainly think up, produce, and market the things you use, collect, have fun with, and eat on a daily basis. But they’re much more than that.

Entrepreneurs are special because of their innovation and creativity, but they also create jobs and spur the economy. Many entrepreneurs help small- and medium-sized towns grow and develop. They give opportunities to those that might not otherwise have them, and they donate to and care for their communities. Entrepreneurs have built what you see today.

Sadly, there are fewer new business ideas sprouting up around the United States today than ever before. Often, this is because small businesses who make an attempt to get off the ground aren’t able to earn enough to maintain their footing. Building a business out of nothing is certainly no easy task.

Entrepreneurs’ Day aims to change all of this by uplifting and celebrating entrepreneurs. It’s a day to pay tribute to these amazing businessmen and women — and maybe even become one yourself.

When Is Entrepreneurs’ Day?

Entrepreneurs’ Day is always on the third Tuesday of November. In 2018, Entrepreneurs’ Day will be celebrated on Tuesday, November 20th.

History of Entrepreneurs’ Day

The term entrepreneur was first coined by French economist Jean-Baptiste Say in 1800 to denote someone who “shifts economic resources out of an area of lower and into an area of higher productivity and greater yield.” Entrepreneurs’ Day began in 2012 when President Barack Obama declared the month of November in the United States to be National Entrepreneurship Month.

Top Ways to Participate in Entrepreneurs’ Day

When you’re an entrepreneur yourself …

1. Get together with other entrepreneurs in your area.

Form a club or organization where local entrepreneurs can share their ideas and new concepts they’d like to bring forth. Even if it’s just an informal get-together, it’s a way to begin an important dialogue among entrepreneurs in your community.

2. Mentor another entrepreneur.

If you’ve successfully gotten off the ground as an entrepreneur in your own industry, consider mentoring someone else who is just beginning. Give them advice, shout out their product or service on your own social media pages, or just give them a pat on the back and some inspiration and motivation to keep moving forward.

3. Have a celebration!

If you own your own startup small business or are just starting out with a new product or service, celebrate Entrepreneurs’ Day by offering your customers and clients special discounts or a fun event. Even if your budget isn’t up for deals and sales quite yet, you can have an open house with cookies and punch or do a small giveaway of some sort to celebrate the day.

When you’d like to support entrepreneurs …

1. Shop with entrepreneurs in your area.

Shopping for holiday gifts or birthday presents? Looking for new clothes or items for your kitchen? Don’t go to the big box stores or the Internet this time. Shop with local entrepreneurs. Alternatively, if there aren’t any start-up small businesses in your community, you can certainly connect with entrepreneurs online who aren’t part of big-box chains.

2. Thank an entrepreneur

Know someone who has started their own business in the past or is hoping to in the future? Give them a shout out “thank you!” on social media, or thank them in person.

3. Talk about it!

Finally, remember that Entrepreneurs’ Day exists and persists largely by word-of-mouth, so spread the word! You can use social media on the days leading up to Entrepreneurs’ Day to tell your friends, family, and followers about this day — and of course, use the suggestions listed above to celebrate yourself when November 20throlls around!

Will The New Apple iPad Replace Small Business Computers?

Apple iPad in Business

Did you know that the new iPad Pro sports more powerful features than most entry-level laptops in stores today?

Yes, the iPad is powerful but can it replace a computer?

Apple iPad in Business

Is the iPad a tablet or a computer?

This is a question that has been asked repeatedly since the iPad Pro was first released in 2015. With the debut of the latest iPad Pro in 2017 with the more robust iOS 11, improved multitasking and better file management, choosing between a MacBook and an iPad has been made more difficult for mobile users.

Apple advertises the iPad Pro as a replacement for laptops. Looking at some of the videos posted by Apple on YouTube, mobile users are convinced that the device can (almost) do everything a laptop can. So, is it time to ditch your laptop for an iPad? Read on to learn more.

What can the iPad do?

The Apple iPad Pro works like a computer. The device comes with either a 10.5-inch or 12.9-inch display with the smaller version being bigger than the standard iPad’s 9.7-inch display. With this larger display, the iPad renders colors better than most mid-level laptops, and it has a faster chip to power heavy graphics, paint and video apps. By all accounts, the iPad Pro is better than all other iPad models especially considering the add-ons it comes with.
Coupled with the best keyboard, iPad Pro gives you the best experience drawing, writing, editing videos and much more.

When can the iPad replace a computer for small businesses?

The most common tasks small businesses carry out on laptops and desktop PCs are the same that the iPad Pro is designed to excel in. These tasks include surfing the web, taking notes, reading and replying emails, balancing the checkbook, writing, editing and publishing online, engaging leads on social media and keeping records.

With the new iPad Pro, productivity has been made easier with the virtual touchpad letting you manipulate text with ease. The iPad has been engineered to support Microsoft Office and comes with a free version of Apple iWork letting you create documents straight out of the box. If your office work involves a lot of typing, you can connect a Bluetooth keyboard and type a lot faster.

Not only can the iPad perform almost all tasks a laptop can but it can do some even better. The iPad comes with a back camera allowing you to film a movie with ease. After filming, you can edit the video right on the iPad. Connecting to the internet while on the go, you do not necessarily need Wi-Fi since you can connect it with your smartphone with ease.

The iPad is a portable gaming device thanks to its high resolution and high-end graphics. While it cannot match X-BOX One or PlayStation 4, the device is in the same ranks as XBOX 360 and PlayStation 3. The iPad also works with different illustration apps giving artists an easy time creating.

What can’t the iPad do?

Even with all its great features, the iPad still has some limitations. One of the reasons iPad Pro might not replace your laptop is of your business uses a proprietary software not found on iPad. While most businesses today are using cloud-based solutions, which means most of the software are build on the web, there are still many of them that rely on software that needs Microsoft Windows.

Any application that you require on your laptop or desktop PC will require a replacement on your iPad. While this is easy for web browsing, writing, and email, it is difficult for other software. The iPad has been updated making it better at video editing, which means you will not miss iMovie. However, businesses that deal with professional video editing might still need more powerful video editing software not available on iPad.

Storage is another issue for the iPad. The iPad Pro can have storage of up to 256, but this still does not compete with the storage offered by most laptops. While the iPad can run a lot of apps, you can only store the limited number of videos in it.

For some users, a 12.9-inch display is still small for the tasks they carry. This is especially true for artists who love multitasking and working on different screens.

Figure out whether you need to replace your computer

Apple’s iPad Pro can replace your computer. If you are not sure whether you should replace your laptop with iPad Pro, you are ready to test it for a week or two. In most cases, the iPad will suffice whether a laptop would be needed. However, you might need to have your laptop in case there is software you need once or twice a month on it.

With more improvements, the iPad Pro will mirror a laptop in all aspects.

Solid State or Hard Disk: Which Should You Choose?

Hard Drives vs. Solid State

As a business that relies on or drives technology, the best equipment is key to success in any industry. How do you know which hardware is the best for your business? Let’s take a look at one of the basics of computer hardware, the two different types of drives. We’ll look at each drive, then compare the two so you can make the best decision for your business or IT department now and in the future.

Hard Drives vs. Solid State

The first things to know about computer drives is that they store your precious information in very different ways. That said, each drive has its own positives and negatives, and deciding on the best drive for your business depends on what your computers or devices are being used for.

What is a Hard Disk Drive?

Hard disk drives (HDDs) are the original drives; solid state drives didn’t show up on the scene until much later. HDD are made up of one or more magnetically sensitive platters that look like DVDs. Each platter has an actuator arm with a read/write head and a motor to spin the platters and move the arms when necessary. The I/O controller and firmware lets the hardware know how to function and also communicates with the rest of the computer or device.

How Do HDDs Work?

Just like DVDs and CDs, the platters have tracks or concentric circles. The tracks consist of sectors that each have unique addresses used to locate and organize the data you put on the computer or device. Firmware efficiently detects and corrects data errors before writing it on the platters utilizing an algorithm. Preset speeds for home use HDD platters are 4200-7200 rpms, although they will be higher for businesses who need higher read/write rates to process data faster.

What are the Drawbacks & Benefits of HDDs?

HDDs have several drawbacks due to the mechanical pieces that find data, as they can break. Additionally, finding data this way is more time-consuming than electronic methods, like those the solid-state drives use. Just like a record player, HDDs can skip or refuse to work at all if they are dropped suddenly or not taken care of. Laptops are particularly susceptible to this issue. HDDs are generally less expensive that SDDs and have the same amount of storage space or more.

What is a Solid State Drive?

solid state drive (SDD) is newer than HDDs and rely on non-volatile memory to store data electronically. Non-volatile means the data remains on the device or computer when it’s turned off. SDDs resemble USB drives but are more substantial. Both pieces of tech use the same technology to function, known as NAND. NAND is flash memory that stores data in gates organized in a grid pattern. Blocks are composed of grids, and grids are composed of pages. Instead of a read/write arm, the SSD controller keeps track of data locations.

SSDs use a more complicated process to update data, and all data in a block must be refreshed at once if any is updated. Old data is erased after being moved to a different block, and new information is rewritten with changes in a new block. Whenever an SSD drive is idle, “garbage collection” completes this process of throwing out the old while bringing in the new. TRIM prevents premature wear and tear on an SSD by noting when rewriting can be skipped with some data.

What are the Drawbacks & Benefits of SDDs?

SSDs have their own set of drawbacks and benefits. SSDs are more expensive than HDDs due to new technology, and it can be challenging to find enough storage on SSDs if you need a significant amount. In general, HDDs may hold about 2.5 times more data. SSDs are fantastic for games, apps, movies, and videos because they load much faster, weigh less, and can withstand more abuse. SSDs are much cooler because they use much less energy than HDDs.

Should You Choose and HDD or an SDD?

If you need large amounts of storage and are not concerned about portability or video or gaming capability, HDDs are best for your line of business. If you’re more video or gaming focused, then SDDs may be right for you. Ultimately, the individual demands of your particular business will help you decide which type of drive to use, or whether you need to migrate to a different kind of drive to accommodate your business.

What is PIPEDA and Why is it Important?

Data Privacy PIPEDA Canada

What is PIPEDA?

PIPEDA, which is short for Personal Information Protection and Electronic Documents Act, is a Canadian law protecting the rights and privacy of consumers in Canada. The law specifies how private organizations are supposed to collect, use and distribute data from consumers. Organizations covered by PIPEDA must obtain the consent of consumers when collecting, using and disseminating personal data.

Data Privacy PIPEDA Canada

Consumers, on the other hand, have the right to access any information held by a private organization and even challenge its accuracy. PIPEDA stipulates that data collected from consumers must only be used for the purpose for which it was collected. If an organization wishes to use the data for any other purpose, they need to obtain consent from the consumer once more.
Individuals are also assured that their information will be protected by the organizations that hold their data.

Where and How Does PIPEDA Apply?

PIPEDA directs organizations on the collection, use and disclosure of information collected from consumers in the course of commercial undertakings. As per PIPEDA Act, commercial activities refer to any transaction of a commercial character which may include selling, bartering and leasing of membership, donor or fundraising lists.

In provinces with privacy legislation similar to PIPEDA, some organizations/activities are exempt to this law. Quebec, Alberta and British Columbia have adopted privacy laws that are considered substantially similar to PIPEDA. Other provinces with similar legislation, although it is regarding personal health details, are New Brunswick, Ontario, Nova Scotia, Newfoundland and Labrador.

Even in provinces with privacy legislation similar to PIPEDA, the federal law which is PIPEDA still applies to all international and interprovincial transactions and all federally regulated businesses such as banks, transport and telecommunication companies.

Rights of an Individual According to PIPEDA

According to PIPEDA, personal information refers to details on an identifiable person without the inclusion of name, title, telephone number and business address of an employee of a business/organization.
PIPEDA grants individuals the right to:

  • know the reasons why an organization collects, uses and distributes personal information;
  • expect organizations to collect, use or disclose information responsibly and not for any other purpose other than which the consumers consented;
  • expect the collected data to be accurate, complete and be updated at all times;
  • access personal information held by an organization without limitations and make corrections when necessary;
  •  complain how an organization uses their personal information if they feel that an organization does not respect their privacy.

With the above rights, PIPEDA Canada can ensure that personal information is not distributed or disclosed to individuals who might put consumers at risk. By so doing, an individual is protected from identity theft and misuse of personal data.

PIPEDA has also stipulated the roles of organizations in safeguarding personal information. An organization is required to;

  • obtain consent from consumers before collecting, using or disclosing their data;
  • ensure that consumers have access to products or services even when they fail to disclose their personal information unless the information not needed in the transaction;
  • only collect information through lawful means;
  • create privacy policies with clarity, easy to understand and readily available.

Consumers Can Get Their Complaints Heard 

PIPEDA Act does not give consumers a right to sue for any violations from organizations. PIPEDA stipulates that complaints are taken to Office of the Privacy Commissioner of Canada from where the allegations will be investigated and a report produced after the investigation.
The report from the commissioner is not binding to any of the parties; it is more like a recommendation. Besides creating a report, the commissioner has no power to order compliance, levy penalties or award damages. The organization under investigation does not have to take the recommendations from the commissioner.

After the complainant gets the report, they can then take it to the Federal Court of Canada. The organization complained about is not allowed by PIPEDA to take the matter to court seeing that the report is not a decision.
Under section 14, PIPEDA provides that a complainant have the right to apply for a hearing at the Federal Court of Canada. After the hearing, the court has the power to award damages and order the organization to change its practices.

PIPEDA Importance

All organizations have privacy policies, but it is only through PIPEDA that organizations ensure that these privacy policies work. Without PIPEDA, organizations will just have privacy policies to ensure they get the personal information they need for business.

Organizations have adopted different options for data protection and encryption to ensure that personal information stays safe. Personal information includes name, age, ID numbers, income, ethnic origin, social status, blood type, credit records, loan records, medical records and employee files among others.

Want The IRS To Pay For Your New Technology?

Section 179

What would be the one thing better than getting your hands on the new hardware, software, or office furniture you’ve had your eye on? How about getting new technology as a tax write-off?

Awesome, right?

Especially since technology tends to be as expensive as it is necessary.

Section 179

Register for our special on-demand training between now and the end of the year and get the inside scoop on what Section 179 is all about.

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How Can Teachers Use Office 365 To Improve Student Engagement and Learning Outcomes?

Microsoft Office 365 Education

Microsoft’s Office 365 for Educators has many tools that teachers can use to make their day easier and help their students learn more effectively. The program is also free for any educator and districts can also obtain a license for free Office 365 programs for faculty and student use.

Microsoft Office 365 Education

Many of Office 365’s programs work cross-platform too, so students using tablets or Chromebooks can work together with students or a teacher or aide with a laptop or desktop computer.

How Will Office 365 Help Me Save Time as a Teacher?

Every year new standards and new curriculum makes planning lessons and fitting everything in the busy classroom day seem like almost impossible tasks. Office 365 has introduced some tools that help save time on paperwork and repetitive grading that can speed things up.

OneNote Class Notebook lets teachers put all of their lesson materials in one place, share them with the class when it’s time, grade homework, and set up group projects and timelines seamlessly.

  • Grading is included in OneNote Notebook Creator
  • Teachers control adding students, including new students joining the class.
  • Teachers can team-teach and collaborate across classes
  • Collaboration space includes student groups and assignment-based collaboration
  • Students all have private notebook space for grades and individual work.

Best of all, OneNote Class Notebook is accessible from mobile devices and desktops. You can add lessons, grade, and respond to students while on the go.

How Can Office 365 Support Online Teaching?

Microsoft’s Sway is also part of Office 365 for educators. The intuitive program lets teachers design lessons or collaborate with experts to create hands-on demonstrations.

Sway is also perfect for course modules or units which include visual, audio, and interactive materials. Teachers, assistants, and students can all work on and edit projects in sway. Everyone can see everyone else working. Sway even works for cross-curriculum or cross-platform teams (tablets, phones, laptops, desktops).

How Does Office 365 Keep Curriculum and Content Safe?

The days of stacks of torn, rain-stained handouts and lost homework packets may finally end thanks to Office 365’s OneDrive. Teachers can save any documents, folders, and video content they need to OneDrive where they can be accessed at any time. Even if your computer crashes, OneDrive will have a copy of your materials. You can access files in OneDrive any time while on the go with the Office 365 Educator password.

Can Office 365 Support Distance Learning and Video Conferencing?

Skype for Educators is part of Office 365, with a global teaching community that stands ready to help educators make the transition to real-time video conferencing for education. Skype for educators even supports virtual field trips. Imagine a field trip where no one gets lost, and everyone can see and experience everything — and even language barriers can be overcome with Skype Translator.

Can Office 365 Support a Flipped Classroom?

Office 365’s extensive tools and online educator community support and training can help teachers design all the content and curriculum they need to flip their classrooms and strengthen student learning. Collaboration is natural and intuitive throughout all the tools that Office 365 provides.

The last thing teachers need is added work and more new computer programs. Office 365 for Educators takes familiar Microsoft programs that teachers know and combines them with simple new tools and online classroom areas to build a suite of tools and materials for easier, faster, more effective teaching and learning.